How Google Applies Big Data To Know You [INFOGRAPHIC]

Google is, of course, an expert in big data. They have developed many open source tools and technologies that are widely used in the big data ecosystem. Using many different big data techniques it is capable of sifting through millions of websites and petabytes of data and to give you the right answer within milliseconds. How do they do that? How does Google understand what we want from it? When we ask it a question, how do those millions of results show up for us effortlessly, ranked in terms of relevancy and authority?

Google is, of course, an expert in big data. They have developed many open source tools and technologies that are widely used in the big data ecosystem. Using many different big data techniques it is capable of sifting through millions of websites and petabytes of data and to give you the right answer within milliseconds. How do they do that? How does Google understand what we want from it? When we ask it a question, how do those millions of results show up for us effortlessly, ranked in terms of relevancy and authority? This infographic, developed by Vertical Measures, dives deep into the complex process behind that search query.

Infographic by Vertical Measures