Sign up | Login with →

The Big Data Guru

exclusive

Big Data: The 4 Layers Everyone Must Know

July 29, 2014 by Bernard Marr

The Big Data Guru column.

There is still so much confusion surrounding Big Data. I thought it might help to clarify the 4 key layers of a big data system - i.e. the different stages the data itself has to pass through on its journey from raw statistic or snippet of unstructured data (for example, social media post) to actionable insight.[read more]

exclusive

The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

exclusive

3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
2

The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

exclusive

The Amazing Big Data World of Kaggle and the Crowd-Sourced Data Scientist

July 8, 2014 by Bernard Marr

The Big Data Guru column.

If you’re looking for a company which seems to embody all the principles of big data entrepreneurship under one roof, then look no further than Kaggle. Crowd sourcing, predictive modelling, gamification – Kaggle has it all - and has worked out how to turn a profit from them.[read more]

exclusive

Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]

exclusive

What's Hadoop? Here's a Simple Explanation for Everyone

June 24, 2014 by Bernard Marr

The Big Data Guru column.

Hadoop is one of those words that is inextricably linked to the concept of Big Data. But what really is Hadoop? This posts aims to demystify the term and explain, in simple and every-day language, what Hadoop is, the key components of it as well as how it came about and is used today.[read more]

exclusive

How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
1

The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

exclusive

How Amazon Uses Big Data to Boost Its Performance

June 10, 2014 by Bernard Marr

The Big Data Guru column.

We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized recommendation system – which, of course, is built on the big data it gathers from its millions of customer transactions. Amazon has grown far beyond its original inception as an online bookshop.[read more]

exclusive

WOW! Big Data at Google

June 3, 2014 by Bernard Marr

The Big Data Guru column.

Google has not only significantly influenced the way we can now analyze big data (think MapReduce, BigQuery, etc.) – but they probably are more responsible than anyone else for making it part of our everyday lives. I believe that many of the innovative things Google is doing today, most companies will do in years to come.[read more]

exclusive

Big Data and Analytics In Sports: A Game Changer

May 27, 2014 by Bernard Marr

The Big Data Guru column.

This posts explores how big data and analytics are transforming sports to monitor athletes and players, improve their performance, reduce recover times and make sports more engaging and entertaining for the spectator and TV audience.[read more]

exclusive

Big Data, Analytics and Criminals

May 13, 2014 by Bernard Marr
4

The Big Data Guru column.

To a criminal, life must have seemed so much simpler before the advent of big data. This post looks at how big data and analytics are used to fight crime. Video analytics, DNA analysis and face recognition systems are all new technologies that might help to eliminate crime as we know it.[read more]

exclusive

Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

exclusive

Big Data Is Nothing Without Its Little Brother

March 18, 2014 by Bernard Marr
2

The Big Data Guru column.

This posts outlines why big data is nothing without little data, or the KPIs that companies use to measure success. It looks at 3 big data use cases and outlines that value of any big data initiative can only be assessed in the context of well defined performance metrics.[read more]

exclusive

6 Simple Steps to a Big Data Strategy

March 5, 2014 by Bernard Marr

The Big Data Guru column.

We now live in a world in which the volumes of data are exploding by the second. While some companies are leveraging these data assets very well to generate mouth-watering competitive advantages, most are completely overwhelmed by the amounts of data they are generating and are simply scratching the surface of the other, external data they could use.[read more]

exclusive

Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]