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The Big Data Guru

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Revealed! 4 Key Big Data Jobs and How Much They Pay

January 20, 2015 by Bernard Marr

The Big Data Guru column.

There are lots of roles that involve working with analytics and big data, and people doing these jobs give themselves many different names. If you want to be employed working with data, searching the job sites will yield many possible roles – data engineer, information architect, data analyst – and the distinction is not always clear.[read more]

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The 12+ Unmissable Big Data Stories of the Past Year

January 13, 2015 by Bernard Marr

The Big Data Guru column.

While 2013 brought an explosion of awareness around big data, 2014 showed the market for big data services beginning to mature. We also saw how “datafication” is starting to impact the lives of more and more people around the world.[read more]

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3 Big Data Companies That Together Made $1 Billion Last Year

January 6, 2015 by Bernard Marr

The Big Data Guru column.

There’s big money in big data, and what we are seeing now may only be the tip of the iceberg. Last year, vendors sold software, hardware and support services worth $18.6 billion – 58% more than in 2012. It is predicted that by 2017, it will top $50 billion.[read more]

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My 8 Big Data Predictions for 2015

December 23, 2014 by Bernard Marr

The Big Data Guru column.

As with all predictions, we have to take those with caution because some of them might not turn out to be true. And of course real game-changing innovation often comes out of left-field and takes even the most vigilant of seers by surprise. So, if something earth-shattering happens in the upcoming year which shakes our conception of what can be done with data to the core, and I missed it here, blame the crystal ball.[read more]

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22 Key Big Data Terms Everyone Should Understand

December 16, 2014 by Bernard Marr
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The Big Data Guru column.

I have attempted to provide simple explanations for some of the most important technologies and terms you will come across if you’re looking at getting into big data.[read more]

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The 6 Things Everyone Needs to Know About the Big Data Economy

December 9, 2014 by Bernard Marr
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The Big Data Guru column.

Big data is moving on. We’re moving past the stage where it’s something only trailblazers and early adopters are on board with, towards a time when if you aren’t analyzing data to help you make better business decisions, you’re in danger of being left behind.[read more]

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Big Data: The 3 Essential Investments You Must Make

December 2, 2014 by Bernard Marr

The Big Data Guru column.

Big data can bring big benefits to businesses of any size. However as with any project, proper preparation and planning is essential. You’ll need to invest in some tools to do the job – collect, store and analyze data – to achieve the ultimate objective of gleaning insights which will lead to better decision-making and improved performance.[read more]

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What Uber and Lady Gaga Can Teach You About Analytics

November 25, 2014 by Bernard Marr

Big Data Guru column. 

Gaga can customize set lists for concerts based on the listening habits of her fans in a particular locale on Spotify—be sure to play this song, leave that one out. She’s taken fan-created artwork, uploaded to her website, and printed it on t-shirts, driving merchandising sales up more than 30 percent.[read more]

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Warning! When Big Data Turns Bad

November 18, 2014 by Bernard Marr

As with all game-changing technologies, Big Data has the potential to be used for evil, as well as good. There are two common ways that “bad things” will often happen: malice, or maladministration. Sometimes big data technology is misused to deliberately cause harm to others, and sometimes it is simply used incorrectly, therefore causing harm.[read more]

3 Business Questions Big Data Helps to Answer

November 11, 2014 by Bernard Marr
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Before you start collecting and analyzing data, it’s important that you know what questions you want to answer. Here are three important business questions that big data can help to answer, along with examples of how companies are already answering them using big data.[read more]

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Big Data: Gaining Incredible Insights From Employee Records

November 4, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting them, and keeping them in place, is absolutely essential. One company offering unique solutions to help others tackle this challenge is Evolv.[read more]

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Big Data: 25 Amazing Need-to-Know Facts

October 28, 2014 by Bernard Marr

The Big Data Guru column.

We surely see a lot of hype surrounding big data but I believe the following 25 facts speak for themselves and help to paint a realistic picture of the phenomenon we now call ‘Big Data’ - a phenomenon that is changing the world as we know it.[read more]

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The Big Data Capacity Crisis

October 21, 2014 by Bernard Marr
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The Big Data Guru column.

With the amount of data being generated worldwide increasing at a rate of 40%-60% per year (depending on who you believe), some people certainly think so. The EMC Corporation’s Digital Universe 2014 report states “data is growing so fast there are bound to be difficulties ahead.”[read more]

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The Six Key Big Data Skills Businesses Need

October 14, 2014 by Bernard Marr
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The Big Data Guru column.

The number of jobs related to Big Data is growing by the day, as more and more companies become aware of the benefits data collection and analysis could have on their profitability. Many of these jobs come with very attractive six figure salaries, and for anyone interested in data and analysis, could provide extremely rewarding careers.[read more]

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8 Amazing Big Data Companies You Should Know, But Probably Don’t

October 7, 2014 by Bernard Marr

The Big Data Guru column.

The Big Data industry is changing weekly and unless you pay very close attention to who’s who in the maelstrom of emerging big data innovators, these upstarts might have slipped under your radar. Expect to hear more about some of them, and the technologies, services and applications they are developing, in the near future. Of course in the fast currents they are trying to swim in, others may sink without a trace![read more]