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The Big Data Guru

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What Uber and Lady Gaga Can Teach You About Analytics

November 25, 2014 by Bernard Marr

Big Data Guru column. 

Gaga can customize set lists for concerts based on the listening habits of her fans in a particular locale on Spotify—be sure to play this song, leave that one out. She’s taken fan-created artwork, uploaded to her website, and printed it on t-shirts, driving merchandising sales up more than 30 percent.[read more]

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Warning! When Big Data Turns Bad

November 18, 2014 by Bernard Marr

As with all game-changing technologies, Big Data has the potential to be used for evil, as well as good. There are two common ways that “bad things” will often happen: malice, or maladministration. Sometimes big data technology is misused to deliberately cause harm to others, and sometimes it is simply used incorrectly, therefore causing harm.[read more]

3 Business Questions Big Data Helps to Answer

November 11, 2014 by Bernard Marr
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Before you start collecting and analyzing data, it’s important that you know what questions you want to answer. Here are three important business questions that big data can help to answer, along with examples of how companies are already answering them using big data.[read more]

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Big Data: Gaining Incredible Insights From Employee Records

November 4, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting them, and keeping them in place, is absolutely essential. One company offering unique solutions to help others tackle this challenge is Evolv.[read more]

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Big Data: 25 Amazing Need-to-Know Facts

October 28, 2014 by Bernard Marr

The Big Data Guru column.

We surely see a lot of hype surrounding big data but I believe the following 25 facts speak for themselves and help to paint a realistic picture of the phenomenon we now call ‘Big Data’ - a phenomenon that is changing the world as we know it.[read more]

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The Big Data Capacity Crisis

October 21, 2014 by Bernard Marr
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The Big Data Guru column.

With the amount of data being generated worldwide increasing at a rate of 40%-60% per year (depending on who you believe), some people certainly think so. The EMC Corporation’s Digital Universe 2014 report states “data is growing so fast there are bound to be difficulties ahead.”[read more]

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The Six Key Big Data Skills Businesses Need

October 14, 2014 by Bernard Marr
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The Big Data Guru column.

The number of jobs related to Big Data is growing by the day, as more and more companies become aware of the benefits data collection and analysis could have on their profitability. Many of these jobs come with very attractive six figure salaries, and for anyone interested in data and analysis, could provide extremely rewarding careers.[read more]

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8 Amazing Big Data Companies You Should Know, But Probably Don’t

October 7, 2014 by Bernard Marr

The Big Data Guru column.

The Big Data industry is changing weekly and unless you pay very close attention to who’s who in the maelstrom of emerging big data innovators, these upstarts might have slipped under your radar. Expect to hear more about some of them, and the technologies, services and applications they are developing, in the near future. Of course in the fast currents they are trying to swim in, others may sink without a trace![read more]

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Who Are the 7 Most Data Rich Companies in the World?

September 30, 2014 by Bernard Marr

The Big Data Guru column.

Some companies really get big data. Not only do they realize size matters – they understand you also have to know what to do with it. Here’s a list of seven companies I think are at the top of the game, when it comes to cutting-edge use of data to strategically achieve business goals.[read more]

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The 5 Sexiest Big Data Jobs Available Today

September 23, 2014 by Bernard Marr
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The Big Data Guru column.

It’s been estimated that by 2015, almost two million people will be employed in big data jobs in the US. Hal Varian, Google’s chief economist, is quoted as saying “…the sexy job in the next 10 years will be statisticians” and Tom Davenport, Distinguished Professor at Babson College, believes that a data scientist has the sexiest job of the 21st century.[read more]

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Big Data: 20 Free Big Data Sources Everyone Should Know

September 16, 2014 by Bernard Marr

The Big Data Guru column.

Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavour and here’s my rundown of some of the best free big data sources available today.[read more]

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The Top 10 Big Data Quotes of All Time

September 9, 2014 by Bernard Marr
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The Big Data Guru column.

Over the years of working in the field of analytics and big data I have collected thousands of quotes and snippets highlighting both the transformational nature of the phenomenon as well as many of the perils. A client has recently ask me to send him my top 10 big data quotes of all time and this is the list I came up with.[read more]

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How GE Is Using Big Data to Drive Business Performance

September 3, 2014 by Bernard Marr

The Big Data Guru column.

General Electric – a literal powerhouse of a corporation involved in virtually every area of industry, has been laying the foundations of what it grandly calls the Industrial Internet for some time now. But what exactly is it? In this post I will try and give a basic overview of the ideas which they are hoping will transform industry, and how it’s all built around big data.[read more]

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Big Data Education: Why Learning Will Never Be the Same

August 26, 2014 by Bernard Marr

The Big Data Guru column.

Big data and technology is probably not going to be the panacea for all of education’s woes. I believe that it is critical that we build the technology alongside the vital role of great teachers and not alienate them through the use of data and analytics. In the end, as with every industry, understanding and applying the data and analytics processes to education will yield positive results and ultimately benefit teachers and students.[read more]

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How Big Data Is Changing Insurance Forever

August 19, 2014 by Bernard Marr

The Big Data Guru column.

Insurers such as Progressive in the US and Prudential in the UK are now pushing for wider acceptance of “telematics” devices, which feed back real-time data on a driver’s behaviour. So young drivers who can demonstrate that they keep within speed limits and do not brake suddenly too often, can pay less.[read more]