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The Big Data Guru

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How the Internet of Things and Big Data Are Changing Our World

April 28, 2015 by Bernard Marr

The Big Data Guru column.

I just bought a new vacuum cleaner that will tell me how many calories I have burnt during cleaning or let me know how much energy I have saved… There are sensors you can buy to turn your home into a smart home, and when attached to apps, they can perform a command or send you a message when certain things happen, like turning on a light when it detects motion at the front door, or sending you a text message when the liquor cabinet is opened.[read more]

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Big Data: How Netflix Uses It to Drive Business Success

April 21, 2015 by Bernard Marr

The Big Brand Guru.

Legendary Hollywood screenwriter William Goldman said “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” He was speaking before the arrival of the internet and Big Data, and since then, the streaming movie and TV service Netflix has based its business model on attempting to prove him wrong.[read more]

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How Big Data and Analytics Are Changing People Management Forever

April 7, 2015 by Bernard Marr

The Big Data Guru column.

Will employees resent analysis of their day-to-day activities? Some certainly will. But as I said before it will depend entirely on how it is implemented. In short, there are far more useful, and less provocative, uses for employee data collection and analysis, than enforcing discipline over who takes the most bathroom breaks.[read more]

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How Big Data and the Internet of Things Make Our World Smarter

March 31, 2015 by Bernard Marr

The Big Data Guru column. 

The Internet of Things (combined with big data) is reaching further into our lives every day. And while some of these innovations are just super cool, others may need to get the kinks ironed out before they become part of our everyday lives.[read more]

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Big Data: 6 Things a Data Scientist Can Learn from a Pastry Chef

March 24, 2015 by Bernard Marr

The Big Data Guru column.

Data analysis and chocolate cake? Cookies and data visualization? They don’t seem to have much in common — except that they might both show up at a board room table — but being an effective data scientist and a consummate pastry chef have more in common than you might think.[read more]

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5 Amazing Companies That Use Big Data to Drive Success

March 17, 2015 by Bernard Marr

The Big Data Guru column.

In this post I look at five companies which have emerged on the scene more recently, but which have built business models on big data and analytics. Some are quickly growing into household names, and some are still only known to big data insiders – but the profiles of all of these companies are likely to rise this year.[read more]

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Why We Must Declare War on Data Obesity

March 4, 2015 by Bernard Marr
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The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]

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Careful: Don't Drown in Your Data Lake!

February 25, 2015 by Bernard Marr

The Big Data Guru column.

You’ve probably heard of data warehousing, but now there’s a newer phrase doing the rounds, and it’s one you’re likely to hear more in the future if you’re involved in big data: ‘Data Lakes.’ So what are they? Well, the best way to describe them is to compare them to data warehouses, because the difference is very much the same as between storing something in a warehouse and storing something in a lake.[read more]

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10 Amazing Data Analytics Platforms Everyone Should Know About

February 18, 2015 by Bernard Marr
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Big Data Guru column.

The past few years has seen an explosion in the number of platforms available for big data analytical tasks. The open source Hadoop framework is free to use, but very technical to set up and not specialized towards any particular job or industry. To use it in your business, you need a “platform” to operate it from.[read more]

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Big Data: What's a Brontobyte Again?

February 11, 2015 by Bernard Marr

The Big Data Guru column.

If you bought your first home computer in the early days – the 80s, or even the 70s if you were a very early adopter, you will probably remember when storage space was measured in kilobytes (1,000 bytes) or megabytes (1 million bytes).[read more]

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Big Data: Careful! When Correlations Go Crazy

February 4, 2015 by Bernard Marr

The Big Data Guru column.

In the world of big data, strange truths about the world begin to emerge. Orange cars are the most reliable used cars to buy. Prepaid phone card sales can predict unrest in Africa. And women with larger breasts spend more money online. That last one comes from a recent study released by Alibaba, the Chinese website that hopes to be the next Amazon. Data analysts looking at data points for ladies’ underwear sales noticed that women who purchased larger bra sizes spent more online overall.[read more]

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Big Data: 5 Top Companies and Their Plans for 2015

January 28, 2015 by Bernard Marr

Big data is undoubtedly only going to get bigger in 2015. Last year saw it truly move into the mainstream as companies of all shapes and sizes started to get to grips with the possibilities, and this year will only see more of that. Expect new product and service announcements from the established big names, as well as a flood of innovative start-ups hitting the headlines over the next 12 months.[read more]

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Revealed! 4 Key Big Data Jobs and How Much They Pay

January 21, 2015 by Bernard Marr

The Big Data Guru column.

There are lots of roles that involve working with analytics and big data, and people doing these jobs give themselves many different names. If you want to be employed working with data, searching the job sites will yield many possible roles – data engineer, information architect, data analyst – and the distinction is not always clear.[read more]

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The 12+ Unmissable Big Data Stories of the Past Year

January 14, 2015 by Bernard Marr

The Big Data Guru column.

While 2013 brought an explosion of awareness around big data, 2014 showed the market for big data services beginning to mature. We also saw how “datafication” is starting to impact the lives of more and more people around the world.[read more]

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3 Big Data Companies That Together Made $1 Billion Last Year

January 6, 2015 by Bernard Marr

The Big Data Guru column.

There’s big money in big data, and what we are seeing now may only be the tip of the iceberg. Last year, vendors sold software, hardware and support services worth $18.6 billion – 58% more than in 2012. It is predicted that by 2017, it will top $50 billion.[read more]