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The Big Data Guru

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The 5 Sexiest Big Data Jobs Available Today

September 23, 2014 by Bernard Marr
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The Big Data Guru column.

It’s been estimated that by 2015, almost two million people will be employed in big data jobs in the US. Hal Varian, Google’s chief economist, is quoted as saying “…the sexy job in the next 10 years will be statisticians” and Tom Davenport, Distinguished Professor at Babson College, believes that a data scientist has the sexiest job of the 21st century.[read more]

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Big Data: 20 Free Big Data Sources Everyone Should Know

September 16, 2014 by Bernard Marr

The Big Data Guru column.

Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavour and here’s my rundown of some of the best free big data sources available today.[read more]

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The Top 10 Big Data Quotes of All Time

September 9, 2014 by Bernard Marr
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The Big Data Guru column.

Over the years of working in the field of analytics and big data I have collected thousands of quotes and snippets highlighting both the transformational nature of the phenomenon as well as many of the perils. A client has recently ask me to send him my top 10 big data quotes of all time and this is the list I came up with.[read more]

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How GE Is Using Big Data to Drive Business Performance

September 3, 2014 by Bernard Marr

The Big Data Guru column.

General Electric – a literal powerhouse of a corporation involved in virtually every area of industry, has been laying the foundations of what it grandly calls the Industrial Internet for some time now. But what exactly is it? In this post I will try and give a basic overview of the ideas which they are hoping will transform industry, and how it’s all built around big data.[read more]

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Big Data Education: Why Learning Will Never Be the Same

August 26, 2014 by Bernard Marr

The Big Data Guru column.

Big data and technology is probably not going to be the panacea for all of education’s woes. I believe that it is critical that we build the technology alongside the vital role of great teachers and not alienate them through the use of data and analytics. In the end, as with every industry, understanding and applying the data and analytics processes to education will yield positive results and ultimately benefit teachers and students.[read more]

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How Big Data Is Changing Insurance Forever

August 19, 2014 by Bernard Marr

The Big Data Guru column.

Insurers such as Progressive in the US and Prudential in the UK are now pushing for wider acceptance of “telematics” devices, which feed back real-time data on a driver’s behaviour. So young drivers who can demonstrate that they keep within speed limits and do not brake suddenly too often, can pay less.[read more]

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Little Data: The 25 KPIs Everyone Must Understand

August 12, 2014 by Bernard Marr
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The Big Data Guru column.

Without good KPIs it is difficult to create good big data initiatives. I spend my work life helping companies around the world with their big data and KPI initiatives and have developed a list of top level metrics I consider global best practice examples.[read more]

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Big Data and Biometrics: Why Your Face Matters More than Ever

August 5, 2014 by Bernard Marr

The Big Data Guru column.

Monday morning after a weekend barbecue, you upload some photos of the event to Facebook, and the website prompts you to tag your friends in the photos—with eerie accuracy, or occasionally, with amusing suggestions, like asking if your own photo is a picture of your brother or your son.[read more]

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Big Data: The 4 Layers Everyone Must Know

July 29, 2014 by Bernard Marr

The Big Data Guru column.

There is still so much confusion surrounding Big Data. I thought it might help to clarify the 4 key layers of a big data system - i.e. the different stages the data itself has to pass through on its journey from raw statistic or snippet of unstructured data (for example, social media post) to actionable insight.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
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The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

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The Amazing Big Data World of Kaggle and the Crowd-Sourced Data Scientist

July 8, 2014 by Bernard Marr

The Big Data Guru column.

If you’re looking for a company which seems to embody all the principles of big data entrepreneurship under one roof, then look no further than Kaggle. Crowd sourcing, predictive modelling, gamification – Kaggle has it all - and has worked out how to turn a profit from them.[read more]

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Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]

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What's Hadoop? Here's a Simple Explanation for Everyone

June 24, 2014 by Bernard Marr

The Big Data Guru column.

Hadoop is one of those words that is inextricably linked to the concept of Big Data. But what really is Hadoop? This posts aims to demystify the term and explain, in simple and every-day language, what Hadoop is, the key components of it as well as how it came about and is used today.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]