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The Big Data Guru

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Why We Must Declare War on Data Obesity

March 3, 2015 by Bernard Marr
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The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]

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Careful: Don't Drown in Your Data Lake!

February 24, 2015 by Bernard Marr

The Big Data Guru column.

You’ve probably heard of data warehousing, but now there’s a newer phrase doing the rounds, and it’s one you’re likely to hear more in the future if you’re involved in big data: ‘Data Lakes.’ So what are they? Well, the best way to describe them is to compare them to data warehouses, because the difference is very much the same as between storing something in a warehouse and storing something in a lake.[read more]

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10 Amazing Data Analytics Platforms Everyone Should Know About

February 18, 2015 by Bernard Marr
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Big Data Guru column.

The past few years has seen an explosion in the number of platforms available for big data analytical tasks. The open source Hadoop framework is free to use, but very technical to set up and not specialized towards any particular job or industry. To use it in your business, you need a “platform” to operate it from.[read more]

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Big Data: What's a Brontobyte Again?

February 10, 2015 by Bernard Marr

The Big Data Guru column.

If you bought your first home computer in the early days – the 80s, or even the 70s if you were a very early adopter, you will probably remember when storage space was measured in kilobytes (1,000 bytes) or megabytes (1 million bytes).[read more]

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Big Data: Careful! When Correlations Go Crazy

February 3, 2015 by Bernard Marr

The Big Data Guru column.

In the world of big data, strange truths about the world begin to emerge. Orange cars are the most reliable used cars to buy. Prepaid phone card sales can predict unrest in Africa. And women with larger breasts spend more money online. That last one comes from a recent study released by Alibaba, the Chinese website that hopes to be the next Amazon. Data analysts looking at data points for ladies’ underwear sales noticed that women who purchased larger bra sizes spent more online overall.[read more]

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Big Data: 5 Top Companies and Their Plans for 2015

January 27, 2015 by Bernard Marr

Big data is undoubtedly only going to get bigger in 2015. Last year saw it truly move into the mainstream as companies of all shapes and sizes started to get to grips with the possibilities, and this year will only see more of that. Expect new product and service announcements from the established big names, as well as a flood of innovative start-ups hitting the headlines over the next 12 months.[read more]

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Revealed! 4 Key Big Data Jobs and How Much They Pay

January 20, 2015 by Bernard Marr

The Big Data Guru column.

There are lots of roles that involve working with analytics and big data, and people doing these jobs give themselves many different names. If you want to be employed working with data, searching the job sites will yield many possible roles – data engineer, information architect, data analyst – and the distinction is not always clear.[read more]

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The 12+ Unmissable Big Data Stories of the Past Year

January 13, 2015 by Bernard Marr

The Big Data Guru column.

While 2013 brought an explosion of awareness around big data, 2014 showed the market for big data services beginning to mature. We also saw how “datafication” is starting to impact the lives of more and more people around the world.[read more]

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3 Big Data Companies That Together Made $1 Billion Last Year

January 6, 2015 by Bernard Marr

The Big Data Guru column.

There’s big money in big data, and what we are seeing now may only be the tip of the iceberg. Last year, vendors sold software, hardware and support services worth $18.6 billion – 58% more than in 2012. It is predicted that by 2017, it will top $50 billion.[read more]

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My 8 Big Data Predictions for 2015

December 23, 2014 by Bernard Marr

The Big Data Guru column.

As with all predictions, we have to take those with caution because some of them might not turn out to be true. And of course real game-changing innovation often comes out of left-field and takes even the most vigilant of seers by surprise. So, if something earth-shattering happens in the upcoming year which shakes our conception of what can be done with data to the core, and I missed it here, blame the crystal ball.[read more]

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22 Key Big Data Terms Everyone Should Understand

December 16, 2014 by Bernard Marr
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The Big Data Guru column.

I have attempted to provide simple explanations for some of the most important technologies and terms you will come across if you’re looking at getting into big data.[read more]

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The 6 Things Everyone Needs to Know About the Big Data Economy

December 9, 2014 by Bernard Marr
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The Big Data Guru column.

Big data is moving on. We’re moving past the stage where it’s something only trailblazers and early adopters are on board with, towards a time when if you aren’t analyzing data to help you make better business decisions, you’re in danger of being left behind.[read more]

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Big Data: The 3 Essential Investments You Must Make

December 2, 2014 by Bernard Marr

The Big Data Guru column.

Big data can bring big benefits to businesses of any size. However as with any project, proper preparation and planning is essential. You’ll need to invest in some tools to do the job – collect, store and analyze data – to achieve the ultimate objective of gleaning insights which will lead to better decision-making and improved performance.[read more]

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What Uber and Lady Gaga Can Teach You About Analytics

November 25, 2014 by Bernard Marr

Big Data Guru column. 

Gaga can customize set lists for concerts based on the listening habits of her fans in a particular locale on Spotify—be sure to play this song, leave that one out. She’s taken fan-created artwork, uploaded to her website, and printed it on t-shirts, driving merchandising sales up more than 30 percent.[read more]

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Warning! When Big Data Turns Bad

November 18, 2014 by Bernard Marr

As with all game-changing technologies, Big Data has the potential to be used for evil, as well as good. There are two common ways that “bad things” will often happen: malice, or maladministration. Sometimes big data technology is misused to deliberately cause harm to others, and sometimes it is simply used incorrectly, therefore causing harm.[read more]