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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

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Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

Miss the Right Connections at Your Own Peril

November 14, 2014 by Bill Franks

connection analytics / shutterstock

Part of what makes the analysis of connections so powerful is that while virtually every metric typically used for analysis focuses only on facts about each individual entity, the analysis of connections makes it possible to also understand each entity’s relationships to others[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 6, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]

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Fine-Tuning Manufacturing Operations with Big Data and Hadoop

October 6, 2014 by Sameer Nori

Manufacturing pperations and Hadoop.

Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed in Kaizen. Your supply chain is well oiled, which should provide assurance about product quality. And yet you wonder: is it possible to improve operations even further?[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 1, 2014 by Sameer Nori
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Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

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5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

Why Sentiment Analysis Engines Need Customization

August 6, 2014 by Scott Van Boeyen

Sentiment analysis engines.

There was a time, not too long ago, when the general population would have bet their life savings that flying cars and human-like robots would exist by the year 2014. There are definitely no flying cars, and robots aren't exactly how we pictured them. However, we do have artificial intelligence that can understand what people are saying.[read more]

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
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The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

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Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

What Facebook's Audience Insights Really Gets At

May 29, 2014 by Rishi Shah

Facebook’s audience insights.

For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem. Marketers from all industries have taken advantage of these new offerings so much so that other social media sites (Twitter, LinkedIn, Google+, Pinterest) often tout the richness of targeting available on their own platforms.[read more]

Why Text Analytics Is Important in Search

May 28, 2014 by Mekkin Bjarnadottir

Text analytics and search.

Choosing the right keywords for search is the most important component of getting the results you’re looking for. Everyone knows this, but it’s easier said than done. Even with the most well thought out keywords, search results don’t always deliver what you’re expecting.[read more]