Social Media Analytics

Tactical analytics: stay on the right path

From social media sentiment analysis to dynamic product pricing, we’re adopting more and more super-fast micro-decision systems to do what’s good “right now, right there” without much consideration for the cumulative effect over a longer period and a broader scope.[read more]

Google+ and Big Data

Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives? Google already has a lot of your data but now they want ALL of your data in whatever form they can get it.[read more]

data variety / shutterstock

Data variety stands out from the three Vs of big data from the report of the big data survey conducted by NewVantage Partners in 2012. One of the survey results shows companies focusing more on data variety instead of data volume both now and in the next three years.[read more]

Big Data journey / shutterstock

While much around big data remains hype, many companies are in the fledging stages of drawing value from their big data corpus, and given an army of discussions and opinions around the topic, it’s still hard to find a clear roadmap to arrive at the Big Promise.[read more]

Big Social Data

From eating and drinking to watching entertainment to reading, just to name a few, the social conversations of consumers often reveal tremendous insight on their interests, activities, likes, dislikes, attitudes and behaviors simply as a byproduct of their ‘off-line’ engagements while engaging online.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

Tom Anderson

Here's a Q and A with Tom Anderson, a pioneer in defining and promoting Next Generation Market Research (NGMR). NGMR derives insights from the ensemble of sources via the application of advanced analytical methods including data mining and text analytics.[read more]

Flipboard's social data

Flipboard is a social network online aggregation magazine originally designed out of a brainstorming session between founders Mike McCue and Evan Doll. They posed the question to each other, “What would the web look like if it was designed from scratch?”[read more]

text analytics / shutterstock

Promises, promises! Text analytics literature is full of them. Gain valuable insights! Know your customer! Harness the power of Big Data! The problem is that knowing something about your customer isn’t the same as having the ability to turn that information into cold hard cash.[read more]

Data 2.0 Summit 

Good morning from the Golden State of California! I am at the Data 2.0 Summit in San Francisco, where entrepreneurs, executives, investors, and thought leaders are gathered to discuss the intersection of Big Data, Social Data, and Cloud Data. There's a solid lineup of speakers, panelists and workshops that I hope to bring to you so keep refreshing your pages for updates throughout the day. We're trying something new and bringing you live coverage of a great event![read more]

social media technology / shutterstock

Attensity's newest version of Respond uses natural language-based analysis to derive insights from any form of text-based data and among other results can produce analyses of customer sentiment, hot issues, trends and key metrics. The product supports a form of closed-loop performance management.[read more]

social advertising in the cloud / shutterstock

Today Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 and Buddy Media (two recent acquisitions made by Salesforce for over $1 billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0.[read more]

social & mobile: the new resume

Although resumes still remain the gold standard of job hunting and applying to job postings, there is a shift happening. The access to Social Data that employers have is painting a much more accurate picture of candidates and is becoming the first "filter" in the evaluation process.[read more]

customer service / shutterstock

In this blog post, I'll cover the basic customer service trends and patterns that I'm seeing emerge, and see where they lead. The future of customer service is evolving over time – there is no set model against which you have to build a similar solution.[read more]

business intelligence / shutterstock

Managing vast amounts of data within internal systems has always been a challenge. But with the rise of the cloud, social media, mobile devices and other technological innovations, organizations are now expected to keep track of everything on the internet as well.[read more]