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Social Media Analytics

Clarabridge Gets Engaged: A Report from the Customer Connections Conference

May 20, 2014 by Seth Grimes

The Customer Connections Conference.

The Clarabridge Customer Connections (C3) conference has gotten to be a thing for me. There can't be more than a handful of people, beyond company co-founder and CEO Sid Banerjee and me, who have attended all six C3s, dating back to the fall of 2008. 2014's Clarabridge C3 conference showcased the customer-experience evolution from measurement to engagement.[read more]

Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

May 4, 2014 by Lillian Pierson

Mobile advertising and clustering algorithms.

Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is.[read more]

Analytics, Semantics & Sense: Q&A with Marie Wallace, IBM

May 2, 2014 by Seth Grimes
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Marie Wallace, IBM.

IBM analytics strategist Marie Wallace on about natural language processing, sentiment, machine learning, and opportunity. "Having spent the last several years focused on social analytics, its not going to be surprising when I suggest that the biggest piece of missing information isn't the content itself but the meta-data that connects various pieces of content into a cohesive story."[read more]

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The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

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Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

Marketing Metrics HR Vendors Will Soon Be Paying a Lot of Attention To

March 28, 2014 by Mark Willaman

Marketing metrics and HR.

In a few weeks HRmarketer will be introducing a business and competitive intelligence suite in our HRmarketer Insight software that will provide this information and a whole lot more. We’re excited because it will begin to remove the subjectivity of “influence” and bring a more accurate, scientific and disciplined approach to your content and social marketing.[read more]

The Gladness and Sadness of March Madness

March 20, 2014 by Dan Grady

An analysis of March Madness.

Using Sentiment Analysis of social media, the public’s emotions around the brackets and teams for this year's NCAA Men's Basketball tournament are analyzed to try to determine the most confident fanbases in order to predict the champion.[read more]

Strange Uses for Sentiment Analysis

March 14, 2014 by Rami Nuseir

Sentiment analysis.

A large airline company started monitoring tweets about their flights to see how clients were feeling about delays, upgrades, new planes, in-flight entertainment, and more. Nothing special there, except when they began feeding this information to their customer support platform (ZenDesk, I think?) and solving them in real-time.[read more]

Climate Change Under the Text Analytics Microscope

February 28, 2014 by Scott Van Boeyen

What does Leo have to do with climate change? You'll find out.

I looked at #fail first, to see what came up, and found a bunch of tweets insulting people who thought the cold burst this winter disproved climate change. My favorite example came from an American user who tweeted "saying a cold snap disproves climate change is like saying the ability to jump disproves gravity."[read more]

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Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]

Transforming HR Recruitment Practices with Big Data

December 17, 2013 by Mithun Sridharan

Big Data for HR

Staffing the right candidate for a job opening is a daunting task. Through Big Data analytics and social media data, your HR department could use a data-driven approach in recruitment practises and identify the right candidates in the shortest possible time.[read more]

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Music App Predicting the 2014 Top Artists with Big Data

December 11, 2013 by Todd Nevins

Predicting the 2014 top artists with big data.

15 million song identifications per day on the song finding app, Shazam, has provided the Big Data needed to predict who will hit and who will miss in the music scene for 2014. Users activate the mobile app for a few seconds while a song is being played on the radio, TV or even the shopping mall and the app immediately identifies the song and artist.[read more]

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Never Stop Expecting More from Your Unstructured Data

December 5, 2013 by Luca Scagliarini

Unstructured data.

Where there is information, there is also software trying to make sense of it and traditionally, this software is based on keyword technologies. These technologies are so widely used that it is common to think that using keywords is an easy and effective way to access and analyze information. But in reality, this is not completely true.[read more]

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How Big Data Will Change People Management Forever

November 19, 2013 by Bernard Marr

The Big Data Guru column.

Big data will have an impact in so many business areas. In this post I look at how big data is used in people management (or HR) settings to change the measurement, analysis and management of people forever. I believe big data can make a real impact in the area of people management, but only if companies invest in building the big data and analytics skills and expertise now.[read more]