Social Media Analytics

Big Data's time to shine

Big Data seems to be the buzz on the street now. Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.[read more]

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In November of 1998, when the IT revolution in Enterprise Solutions was about to take off and companies had started investing in ERP or CRM systems in a major way, I thought it was just a matter of time before Predictive Analytics went mainstream. I was wrong. Is 2013 the year?[read more]

intelligence-driven marketing

In the "information economy," data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. Businesses need to systematically move from "big data" to "smart data", or data in the right business context, delivered to the right person at the right time.[read more]

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My contrarian’s view of unstructured data: it is, in large part, gigabytes of gossip and yottabytes of yada yada digitized, rumors and hearsay amplified by the illusion-of-truth effect and succumbing to the perception-is-reality effect until the noise amplifies so much that its static solidifies into a signal.[read more]

Social Media Intelligence

Everyone is saying social analytics and monitoring tools are social intelligence, and it needs to stop in order for the social media industry to progress. But before we put this common misconception to bed, we need to understand the difference between social analytics and intelligence and where future value lies.[read more]

Web analytics

Successful marketing is about understanding and appealing to your customer. Knowing how to provide what they want can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding.[read more]

r script email traffic

The Washington Post reports that by analyzing more than 10 million emails sent through the Yahoo! Mail service in 2012, a team of researchers used the R language to create a map of countries whose citizens email each other most frequently.[read more]

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One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. There are plenty of ways to use digital tools to monitor the success of offline advertising. Here are five of them.[read more]

Word Cloud is an important visualization technique in social media dashboards. In a glance, the stakeholder can see what their customers are talking about on social media. You can divide the positive and negative terms by using different color codes in the word cloud.[read more]

Big data analytics give us unprecedented power to leverage the ever-increasing volumes of data. Now combine this with robotic technology and you could see 'big data enabled robots' challenging us for almost any of our jobs - including knowledge worker jobs![read more]

The annual Oscar awards dominated social media this year, especially in the US. But we wanted to know what people on Chinese social media sites had to say about it. We punched in the keyword “Oscars” (奥斯卡) and let our social media monitoring software do its thing.[read more]

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It’s critical for companies to listen to the countless individuals and groups consistently broadcasting about their business, solutions, service, employees, decisions and brand. To be a "good listener," companies need an advanced social intelligence solution.[read more]

My project has the aim to gather, provide and represent knowledge in a different way. Through the API provided by Twitter, I downloaded the last 200 tweets containing the hashtag #textanalytics. I processed the tweets and here are the results.[read more]

Deloitte’s John Hagel introduces the term "socialytics" in an article titled "Helping Make the Invisible Visible with Socialytics." He’s describing “the integration of social software and big data analytics to create insight from unstructured information.”[read more]

analysis/shutterstock.com

All CEOs and business owners are susceptible to the same mistakes and blind spots, irrespective of the size of the business, geographical location or industry. So whether you run a local car rental business or a world-leading telecoms company, if you repeat these common mistakes your business is doomed to fail.[read more]