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Social Media Analytics


Danger: 3 Reasons to Be Scared of Big Data

September 24, 2013 by Bernard Marr

This post tackles the dark side of big data and outlines 3 scenarios in which big data analytics can be used for good or evil. The big concern I have is what happens when, for whatever reason, the government or powerful companies turn evil? I feel that this is such an important debate to be had and one that many data and analytics experts and vendors seem to shy away from.[read more]

Infinite Analytics

September 21, 2013 by Mark van Rijmenam

Infinite Analytics is a cloud-based big data startup that uses the social graph of consumers to provide personalized recommendation. They have developed SocialGenomix, a tool that merges data from major social networks to create, as they like to call it, a “segment of 1”.[read more]


B2B Software Startups: The SaaS Platform Dilemma

August 29, 2013 by Thomas Oriol

SaaS has considerably reduced B2B software development costs. Think about ten years ago and the products and services you had to buy when starting a B2B software company, and that you can now rent. These include productivity suites, servers, telecom networks, software development tools and project management and CRM software.[read more]


What Really Is Big Data? And Why It Will Change the World

August 27, 2013 by Bernard Marr

This article, the first in the 'Big Data Guru' column, outlines in simple terms what Big Data really is. It discusses the three pillars of the big data phenomenon: the increasing datafication of our world, the generation of unstructured and complex data, and our ability to analyse this data.[read more]

Using Data to Fight Counterfeiting

July 22, 2013 by Travis Korte

Whether advertised on seedy websites or peddled on Manhattan’s Canal Street, counterfeit goods remain a serious problem for U.S. businesses and consumers. Fortunately, data has the potential to emerge as a powerful new tool in the fight against counterfeit goods.[read more]

Solving the Riddle of Measuring Social Voice

July 16, 2013 by Daniel Kehrer

Social media analytics

In a recent move of great importance, but zero fanfare, Twitter has opened its analytics tools to everyone. While this is certainly helpful to marketers anxious for data to help measure Twitter impact, it heralds a bigger hunger: How to measure the overall impact of brand marketing on "social voice."[read more]


Marketers Leading the Charge to Unlock Value from Big Data

July 13, 2013 by Kevin Glacken

Marketers leading the way

Many Marketing, Insight, Brand and Product teams are leading the charge within their organizations to extract true, actionable intelligence from the hype of “big data.” They are using advanced social intelligence to set their strategies, guide their decision-making and drive innovation.[read more]

Big Data Analytics Doesn't Have to Be the Wild West

July 12, 2013 by Bill Franks

Big Data law and order / shutterstock

To many, big data feels like the wild west; little or no structure or standards and an unclear picture of how to use the data for analysis. But you can begin to standardize and simplify your use of big data today; to understand how, consider the maturity curve for any new data source or analytic process.[read more]


"Long Data": The 15-Second Video to Big Data's Snapshot

June 26, 2013 by Todd Nevins

What is Long Data?

Whether Instagram is considered a Big Data or communications company, it is definitely not just a photo-sharing site anymore. Instagram is now packed with Big Data, Long Data, Social Data and Video Data, giving Facebook all of the data they need to get a return on their $1 billion investment.[read more]

From Big Data to Big Personalization

June 24, 2013 by Melissa Thermidor

Big Data for marketers

The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences.[read more]

SAS Aligns Marketing and Customer Intelligence

June 17, 2013 by Richard Snow

SAS mobile device deployments

SAS is focusing more on business solutions built with data visualization and discovery, big data, data management, cloud computing, marketing analytics (which appears to be the new branding for customer intelligence) and enterprise decision management.[read more]

How Big Data Analytics Reveal Your Most Intimate Secrets

June 13, 2013 by Bernard Marr

Big Data Analytics: what do your Likes reveal?

Big Data Analytics allow us to automatically analyze digital records such as our updates, photos and ‘Likes’ on Facebook. But did you know that your 'Likes' on Facebook could expose intimate details about you as well as personality traits you might not want to share with anyone?[read more]

Great Analytics Vendors: 5 Must-Have Traits

June 6, 2013 by Melissa Thermidor

What does a good analytics vendor look like?

Let’s face it: the best way to make your organization more data-driven is to get the best analytics talent within your organization. So what should you look for in your analytics vendor?[read more]

Changing Role of #CIO: Chief Information to Chief Insights Officer

May 28, 2013 by Harish Kotadia, Ph.D.

Chief Insights Officer? / shutterstock

As the traditional influence of CIOs begins to wane for a number of reasons, how can CIOs regain their past glory? In my opinion, the best way Chief Information Officers can do this is to adopt and grow with changing technology and evolve to become Chief Insights Officer – still a CIO![read more]


Social Data on the Top 4 Social Media Channels: How They Use Each Other

May 25, 2013 by Todd Nevins

Social data on top 4 platforms

The top four social media channels, Twitter, Facebook, LinkedIn and Google+, are all used for different purposes by different people and brands, but how do they use each other to market their own brands? Does Facebook have a Twitter page? Does Google+ have a LinkedIn page?[read more]