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Changing Your Mind About Big Data Isn’t Dumb

December 8, 2014 by Paul Barsch

Risky Business column.

While big data technologies have enjoyed plenty of hype, there’s a new reality setting in regarding getting more value from big data investments. With this in mind, it's OK to step back for a moment, pause your programs for a time if necessary, and—yes, even change your mind about big data.[read more]

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]

Intacct Improves Cloud of Collaboration, Payments and Reporting

November 27, 2014 by Robert Kugel

Top-ranked tech innovation priorities

Financial management software provider Intacct recently held its fourth annual user conference. The company used the occasion to announce Intacct Collaborate, a capability built into its software that enables finance and accounting organizations to work together to answer questions or resolve issues while performing a process.[read more]

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5 Ways Hadoop Can Help Healthcare Organizations and You

November 23, 2014 by Sameer Nori

Hadoop and healthcare

There are many different use cases for Hadoop in healthcare. Some of them include helping doctors, patients, and healthcare organizations include personalized treatment planning, assisted diagnosis, fraud detection, and monitoring patient vital signs. Learn how Hadoop is being implemented in each of these use cases.[read more]

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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

Smart Ways of Using Google API for Optimum Results

November 20, 2014 by Jason Bowden

Google API (Image: www.mtmpro.net)

There are many Google API services that can be used by digital marketers to their business advantage. Utilizing these APIs as web applications for digital marketing can help boost the data analytics, accuracy, compatibility and speed of your business applications with Google services.[read more]

First Look: Dataiku’s Data Science Studio

November 20, 2014 by James Taylor

Dataiku

Dataiku, a company founded in 2013 and based in France, launched their product, Data Science Studio (DSS), in February 2014. The product is designed to improve the effectiveness and productivity of data teams especially when it comes to turning raw data into an analytic API.[read more]

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Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

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IT MPG: Measuring the Value of IT Is Simple Math

November 14, 2014 by Bob Dvorak

Nearly 65 percent of U.S. organizations reported an increase in IT budgets in 2014, according to the annual SIM IT Trends Study, with the average percentage of revenue allocated to IT this year at more than five percent. But what exactly do we get for all that money?[read more]

What Are Your Big Data Application Options?

November 10, 2014 by MIKE20 Governance Association

big data options / shutterstock

Hadoop is an excellent tool for collecting and sorting massive volumes of data, but businesses must also use analytics and visualization tools on top of Hadoop in order to reap the full benefits from big data. Here’s a quick list of apps to successfully manage and leverage the massive amounts of information generated as organizations grow.[read more]

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6 Ways Big Data Hadoop Is Helping America Become Energy Independent

October 31, 2014 by Sameer Nori

Energy.

Hadoop is a significant aid in streamlining the oil and gas production industry, from testing and verifying potential drilling sites and oil extraction to ensuring equipment safety and minimizing environmental damage. Below are some specific Hadoop use cases in the oil and gas industry.[read more]

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Where Do You Draw the Line Between Relevancy and Privacy?

October 30, 2014 by Tamara Dull

The Big Data MOPS Series. 

We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in real-time anymore. I’ll record a show, wait 20+ minutes, and “chase the show” with the recording—ad-free.[read more]

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How Governments Can (and Should) Use Hadoop

October 30, 2014 by Sameer Nori

Government and Hadoop.

While open record acts permit citizens to request data in a timely manner, the requested data is often scattered across several platforms. IT teams may have trouble locating and compiling all of it in a timely manner. Hadoop can improve efficiency and accountability by storing multiple data sets, retaining them for years, and combining them to meet specific data requests.[read more]

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Hadoop in Advertising: How Big Data Helps Make Smart Decisions

October 27, 2014 by Sameer Nori
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Advertising.

Data is, unquestionably, everywhere. Our computers, tablets, and mobile phones, our social media conversations, likes and follows, the emails we opt in to and those we open or delete, provide a constant flow of information. What do we like? What do we want? And, what services might we need?[read more]

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4 Ways Hadoop Is Improving Our Healthcare System

October 24, 2014 by Sameer Nori

Hadoop in healthcare.

With new medical advances every day, it’s no surprise that the healthcare field has a bold new technology that allows doctors and researchers to more easily access and learn about diseases, treatments, and cures. This technology, Apache Hadoop, is a big data storage and processing platform that gives healthcare providers the ability to effectively use much more data than has ever been possible.[read more]