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Big Data

Don't Fine Tune Your Forecast!

March 6, 2015 by Michael Gilliland

Does your forecast look like a radio? 

It's true that even a small adjustment can make a big improvement in forecast accuracy. Changing the forecast from 100 to 101, when actuals turn out to be 102, means you cut the error in half! (On the other hand, if actuals turned out to be 200, then you only reduced forecast error by 1%.)[read more]


The Data Lake Debate: The Introduction

March 5, 2015 by Jill Dyché

Data Lake Debate column.

Will filling up your data lake will help or hurt the cause? On the one hand, a data lake full of raw, multi-structured, and heterogeneous data from across systems and business processes, could be the proverbial “single version of truth” that up until now had just been the unconsummated hope of many an executive.[read more]

Can Big Data Help You Figure Out If You'll Get the Flu?

March 4, 2015 by Sima Thakkar

Big data and the flu.

The power of big data is reinforced even while sitting at home with the flu. While the healthcare industry in the U.S. still has several hurdles to overcome in terms of patient privacy, fragmented data sources and regulatory requirements, the idea that data collected via search queries can give me insight into where my flu might have originated from is deeply fascinating.[read more]


Why We Must Declare War on Data Obesity

March 3, 2015 by Bernard Marr

The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]

How Data-as-a-Service (DaaS) Is Revolutionizing Marketing

March 3, 2015 by Larisa Bedgood


Rather than focusing on developing and managing an intricate network of data, companies can focus on the business outcomes and marketing advantages of Big Data. Generating immediate revenue from Big Data is a universal goal for most marketers - and DaaS makes this possible for businesses across any type of industry.[read more]


Better Marketing With Big Data

March 2, 2015 by Anand Srinivasan

Marketing with big data.

With big data, marketers can now test assumptions on a massive number of data points and derive insights that are typically not possible with regular surveys.[read more]

Contradictions of Big Data

March 2, 2015 by Martyn Jones


It is said that Big Data is changing the world, but for all intents and purposes, and shamed by previous Big Data excesses, some people are rapidly changing the definitions and parameters of Big Data, and to position it as being more tangible and down-to-earth, while moving it away from its position as an overhyped and dead-ended liability.[read more]


Big Data News Bulletin: The Stories You Can't Miss in Feb/March 2015

February 26, 2015 by Bernard Marr

Big data news bulletin.

Barack Obama is said to have hand-picked D J Patil as the US Government’s first ever Chief Data Scientist. Patil made his name working for a long list of Silicon Valley tech companies including Paypal, Skype, LinkedIn and Ebay.[read more]

Market Research and Big Data: A Difficult Relationship

February 23, 2015 by Istvan Hajnal

Market research & big data.

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniques there were appropriate.[read more]


Big Data and Mobile Gaming

February 20, 2015 by Jessica Oaks

Mobile gaming.

Electronic gaming as a whole is now valued at more than 90 billion dollars and the mobile gaming segment is poised to overtake the console industry in the worldwide market as soon as this year. Clearly this is a time of big changes in the gaming sphere. Mobile gaming is blowing up, games are cheap and plentiful, and in many ways there has never been a better time to be a player.[read more]

Securing Data Vital to Personalized Customer Experiences

February 20, 2015 by Natalie Lehrer

Securing data.

Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond.[read more]


Using Cloud and Big Data to Augment Your Sales Numbers

February 18, 2015 by Anand Srinivasan


The benefits of cloud and cloud computing for sales teams is not immediately apparent. The use of cloud and big data in this aspect are still in the nascent stage and have the ability to revolutionize industries in future.[read more]

What Do I Do With All This Data?

February 14, 2015 by Larisa Bedgood

So much data.

“What do I do with all this data?!?” Time and again, we hear this from marketers across all industries. While there is plenty of content and “How-To Guides” published about Big Data, digital marketing, and social media, just grappling with the data you already have at hand continues to be a challenge for many companies.[read more]

Is Your CEO Out of Touch or Being Misled?

February 13, 2015 by Bill Franks

Circle of data.

In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not. Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing a lot of the very things you’d expect: providing wide access to data, supporting the use of data for decision making, support from the top, etc.[read more]


PII, Anonymized Data, and Big Data Privacy

February 11, 2015 by Tamara Dull

The Big Data MOPS Series.

Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth date, five-digit zip code and gender? Sort of disconcerting, right?[read more]