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Big Data

Harvard Gets Access to Twitter Data Stream to Predict Foodborne Illness Outbreaks

April 24, 2014 by Cameron Graham

Twitter data. 

Harvard Medical School, in partnership with the Boston Children’s Hospital, recently secured a research grant to help them find new ways to track outbreaks of foodborne illnesses. Unlikely most grants though, this one isn’t a monetary award, nor did it come from a government agency or research foundation. Instead, the reward is access to tweets.[read more]

Big Data Plus Customization: A New Era for the Music Industry

April 24, 2014 by Britton Byfield

Music plus customization.

Spotify, Pandora, iHeart Radio and many others have drastically altered music distribution and artist discovery, customizing the experience for users based on their on-platform behaviors and song preferences. And they do this via big data. Each day, around 600 GB of data is created by Spotify users as they listen and share songs, create playlists and use in-platform apps like Tunigo.[read more]

3 Major Challenges for the Internet of Things

April 24, 2014 by Mark van Rijmenam

The Internet of Things.

The Internet of Things offers great potential for organisations and societies. A connected world where billions, or even trillions, of devices are connected to the Internet and as such can communicate with each other. If we manage to successfully develop the Internet of Things it will unlock a lot of value and the benefits of the Internet of Things are enormous for organisations and societies.[read more]

How Big Data Ups the Ante on Retargeting

April 23, 2014 by Rishi Shah

Retargeting.

One of the challenges with traditional retargeting is the inability to distinguish users that are browsing versus genuinely interested in making a purchase. The obvious way around this is to retarget individuals who "add to cart," but this is only a small fraction of users browsing a site on any given day.[read more]

The Los Angeles Police Department Predicts and Fights Crime With Big Data

April 23, 2014 by Mark van Rijmenam

Fight crime with big data.

But Big Data analytics is not only used to fight violence or theft but also to combat for example insurance fraud. The Durham police for example used analytics to find a large part of dubious claims in a large pile of insurance data. By combining data and analysing it they managed to stop a “cash for crash” scam that involved an organised crime group faking accidents and claiming several times for that accident.[read more]

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Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014 by Ann Breckenkamp

Data-driven marketing platforms and marketers.

Working in a rapidly evolving world dominated by complex technology and messy data, today’s marketers feel more pressure than ever to become analytically savvy, or risk being forced out of their jobs. What will it take to help marketers bridge the divide between the art of marketing and the science of data?[read more]

Is Your Company Ready to Deploy Business Intelligence Intelligently?

April 22, 2014 by Ray Major

Ready to deploy BI?

Although the majority of data-driven enterprises may have or use BI software or systems, a recent survey we took of IT executives revealed that there is a vast difference between having BI and using BI to the company’s full advantage. There is an even larger chasm between the cost to implement BI and the value realized from those efforts.[read more]

What Big Data Can Do for the Legal Industry [VIDEO]

April 21, 2014 by Mark van Rijmenam

Big data and the legal industry.

There are several ways that Big Data can help the legal industry. Ranging from using data to improve client acquisition and retention to using predictive analytics in order to become better lawyers and predict case outcomes. Although it might seem that nothing within law is truly Big Data in volume perspective, but by combining different data sets the legal industry can still benefit a lot from Big Data.[read more]

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A Brazen Expose on Big Data in the Government Sector

April 19, 2014 by Lillian Pierson

Big data in the government sector.

Good, strong, data-savvy leadership is the answer to the government data woes. Government leaders are the only ones that have the power to mandate and enforce effective adoption of data driven decision-making at the managerial level. Leaders will have to mandate IT to let internal business analysts, staff, and managers have and use their data freely.[read more]

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How ICD-10 Will Unlock a New Market for Data Analysis

April 18, 2014 by Cameron Graham

New market for data analysis.

The current American medical code system obscures a huge trove of data that could dramatically expand the analytics market. The healthcare industry is becoming increasingly interested in data analysis and predictive analytics. From healthcare providers to insurers (and now the federal government as well), every party has an interest in accurately predicting healthcare trends.[read more]

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The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

Disaster DIY: The Argument to Build or Buy Data Integrity Controls

April 17, 2014 by Kristen Paral

It’s a question of “build versus buy” and the answer is fairly straightforward. When it comes to end-to-end data accuracy – not to mention valuable reporting and dashboard tools – building your own software to monitor data integrity could be a Disaster DIY project of its very own.[read more]

Data Collection Made Simple [VIDEO]

April 17, 2014 by Tracey Wallace

Simple data collection.

Activation apps put the power of smart data collection into the hands of executives, while maintaining user security and privacy. The concept is simple: allow companies to utilize social authentication absolutely anywhere they so chose to collect identity data information in less than half and hour, and without having to involve a tech team.[read more]

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A Guide to Maintaining Consumer Trust When Using Big Data

April 16, 2014 by Gil Allouche

Consumer trust and big data.

With the ever-increasing occurrence of data breaches in different companies and sectors across the world, consumers are becoming more and more concerned about their privacy and how companies are using and protecting the consumer information they gather.[read more]

Big Data Needs to Work Toward Security Solutions Now Before It’s Too Late

April 15, 2014 by Tracey Wallace

Big data and security solutions.

In the effort to protect data rights, transparency is key. What will you be doing with a user’s data? How might that change overtime? How will you alert users to data breaches (if it happens) or changes in your use policy? In protecting data rights, your users become an extension of your brand — and thus an asset to secure.[read more]