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Big Data

It's Time to Get Serious About Using Sensitive Data to Save Lives

November 13, 2014 by Joshua New

unlocking sensitive data / shutterstock

The use of sensitive data to address healthcare needs has a demonstrated history of being effective and necessary, and going forward, researchers and others working on healthcare issues should be encouraged to further embrace the use of sensitive data to save lives.[read more]

Social Business and Digital Strategy

November 13, 2014 by Michael Fauscette

digital transformation

Social business, collaboration, community and content: is there real business value tucked away in those words? Are businesses really feeling the pressure to do some things differently, and by changing can they be more competitive, grow faster and be more successful?[read more]

Big Data Requires Integration Technology

November 12, 2014 by Mark Smith

Big Data and Integration Tech

I’ve already explained how big data can be ineffective without integration, and we conducted more in-depth research into the market, resulting in our benchmark research on big data integration, which reveals the state of how organizations are adopting this technology in their processes.[read more]

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Reviewing the Benefits and Drawbacks of Flash Storage

November 12, 2014 by Rick Delgado

flash storage

It’s become clear that flash storage is trending upward and may one day become the dominant storage option for individuals and businesses. With this in mind, it’s important to note why flash storage has increased in popularity while also examining the drawbacks that might prevent it from receiving universal adoption.[read more]

3 Business Questions Big Data Helps to Answer

November 11, 2014 by Bernard Marr
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Before you start collecting and analyzing data, it’s important that you know what questions you want to answer. Here are three important business questions that big data can help to answer, along with examples of how companies are already answering them using big data.[read more]

DataKind + TeraData = A Perfect Data-Do-Good Partnership

November 11, 2014 by Lillian Pierson

data science

Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers, so that they can lend expertise to social organizations, civic groups, and non-governmental organizations.[read more]

15 Companies from Airports to Retail Already Using Beacon Technology

November 11, 2014 by Trips Reddy

Beacon technology

Despite the fact that iBeacons have become the buzzword of the offline marketing world, there are growing privacy concerns among consumers, which are perpetuating unfounded myths and slowing down implementation in many cities, including New York. Here are 15 examples of companies already using various types of beacons.[read more]

What Are Your Big Data Application Options?

November 10, 2014 by MIKE20 Governance Association

big data options / shutterstock

Hadoop is an excellent tool for collecting and sorting massive volumes of data, but businesses must also use analytics and visualization tools on top of Hadoop in order to reap the full benefits from big data. Here’s a quick list of apps to successfully manage and leverage the massive amounts of information generated as organizations grow.[read more]

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Big Data Meets Fantasy Football

November 10, 2014 by Gil Allouche

Fantasy sports (image: Pixabay)

Because fantasy sports have become such a lucrative business in the United States, there are numerous platforms that companies are using to grab a share of the market. The 2014-2015 season will signal the entrance of another business, perhaps unexpectedly — big data.[read more]

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Storytelling with the Sounds of Big Data

November 10, 2014 by Paul Barsch

Risky Business column.

Trying to internally “sell” the merits of a big data program to your executive team? Numbers and facts probably won’t make the sales pitch complete. You will also need to appeal to the emotional side of the sale by incorporating the sounds of big data.[read more]

The Half-Life of Data [INFOGRAPHIC]

November 9, 2014 by Martin Doyle

In science, the half life of a given substance could be milliseconds. It could be many thousands of years. The half life of data has been measured, and it may be shorter than you were expecting. Now, turning to B2B, we have a whole new set of challenges to face. In additional to personal data decay, we have decay associated specifically with business.[read more]

4 Ways Big Data Will Make You Happy

November 8, 2014 by Mark van Rijmenam

One of the major trends within the Big Data is the quantified-self. The quantified self enables us, through smart gadgets, to track our lives and to collect data. Analysing this data can give us control over our lives if we know how to deal with it. If we understand why we sleep so restless or if we know why we are so tired every day, it can make us happier because we feel better.[read more]

Deliver an Excellent Customer Experience Using Big Data

November 7, 2014 by Jason Bowden
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Customer experience and big data.

Customer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. IT executives harness the competence of their businesses to deliver high quality customer experience using big data.[read more]

Data Visualization: A Scientific Treatment

November 7, 2014 by Peter James Thomas
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Data visualization.

Imagine an organisation which (as you would expect) tracks the volume of sales of a product or service it provides via a number of outlets. Imagine further that it launches some sort of promotion, perhaps valid only for a week, and notices an uptick in these sales. It is extremely tempting to state that the promotion has resulted in increased sales.[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 6, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]