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Big Data

DataKind + TeraData = A Perfect Data-Do-Good Partnership

November 11, 2014 by Lillian Pierson

data science

Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers, so that they can lend expertise to social organizations, civic groups, and non-governmental organizations.[read more]

15 Companies from Airports to Retail Already Using Beacon Technology

November 11, 2014 by Trips Reddy

Beacon technology

Despite the fact that iBeacons have become the buzzword of the offline marketing world, there are growing privacy concerns among consumers, which are perpetuating unfounded myths and slowing down implementation in many cities, including New York. Here are 15 examples of companies already using various types of beacons.[read more]

What Are Your Big Data Application Options?

November 10, 2014 by MIKE20 Governance Association

big data options / shutterstock

Hadoop is an excellent tool for collecting and sorting massive volumes of data, but businesses must also use analytics and visualization tools on top of Hadoop in order to reap the full benefits from big data. Here’s a quick list of apps to successfully manage and leverage the massive amounts of information generated as organizations grow.[read more]

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Big Data Meets Fantasy Football

November 10, 2014 by Gil Allouche

Fantasy sports (image: Pixabay)

Because fantasy sports have become such a lucrative business in the United States, there are numerous platforms that companies are using to grab a share of the market. The 2014-2015 season will signal the entrance of another business, perhaps unexpectedly — big data.[read more]

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Storytelling with the Sounds of Big Data

November 10, 2014 by Paul Barsch

Risky Business column.

Trying to internally “sell” the merits of a big data program to your executive team? Numbers and facts probably won’t make the sales pitch complete. You will also need to appeal to the emotional side of the sale by incorporating the sounds of big data.[read more]

The Half-Life of Data [INFOGRAPHIC]

November 9, 2014 by Martin Doyle

In science, the half life of a given substance could be milliseconds. It could be many thousands of years. The half life of data has been measured, and it may be shorter than you were expecting. Now, turning to B2B, we have a whole new set of challenges to face. In additional to personal data decay, we have decay associated specifically with business.[read more]

4 Ways Big Data Will Make You Happy

November 8, 2014 by Mark van Rijmenam

One of the major trends within the Big Data is the quantified-self. The quantified self enables us, through smart gadgets, to track our lives and to collect data. Analysing this data can give us control over our lives if we know how to deal with it. If we understand why we sleep so restless or if we know why we are so tired every day, it can make us happier because we feel better.[read more]

Deliver an Excellent Customer Experience Using Big Data

November 7, 2014 by Jason Bowden
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Customer experience and big data.

Customer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. IT executives harness the competence of their businesses to deliver high quality customer experience using big data.[read more]

Data Visualization: A Scientific Treatment

November 7, 2014 by Peter James Thomas
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Data visualization.

Imagine an organisation which (as you would expect) tracks the volume of sales of a product or service it provides via a number of outlets. Imagine further that it launches some sort of promotion, perhaps valid only for a week, and notices an uptick in these sales. It is extremely tempting to state that the promotion has resulted in increased sales.[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 6, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]

How to Get Started with Value Add Forecasting

November 6, 2014 by Ray Major

Value add forecasting.

So the promise of using statistical algorithms, forecasting and predictive analytics is now added to the list of a company’s number one priorities. There is a sense of urgency surrounding this new high profile initiative. One may ask, “What’s next?” Well, here are a few steps that you will need to take to deploy your forecasts successfully.[read more]

All Businesses Stand to Benefit from Big Data

November 6, 2014 by Joshua New
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Benefit from big data.

Last week the U.S. Chamber of Commerce Foundation hosted leaders in data innovation to discuss how data is changing the way businesses operate. The conference was held in conjunction with the release of the Foundation’s report, The Future of Data-Driven Innovation, which focused on themes such as how data is driving the economy, the policies needed to foster data innovation, and how data can be used for good.[read more]

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The Future of Marketing: Combining Big Data with Intuition

November 5, 2014 by Rick Delgado

Big data.

Businesses are investing millions of dollars into big data, betting that number crunching and algorithms will be the silver bullet that’ll change the industry forever. While the ability of computers to make rapid analyses dwarfs the capacity of humans, will computers ever really replace human intuition when it comes to making decisions?[read more]

The Only Way to Save Your CRM from Failure

November 5, 2014 by Martin Doyle

CRM.

CRM systems are central to productivity across organisations. They are also not cheap. Gartner estimates that the CRM industry was worth $18 billion in 2012, and will be worth $36 billion by 2017. Clearly, adoption is accelerating, and more businesses are storing data in CRM software. Yet we are no better at managing that data. Why?[read more]

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Big Data: Gaining Incredible Insights From Employee Records

November 4, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting them, and keeping them in place, is absolutely essential. One company offering unique solutions to help others tackle this challenge is Evolv.[read more]