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Big Data

Get Deep Audience Intelligence Where It Matters: From Your Ads

July 16, 2014 by gennaro leo

Deep audience intelligence.

Intelligent ads are truly transformative across the sales landscape. The additive value of rich audience analytics accompanied with pure ad performance "metrics" allows our partners to articulate the premium value of their audiences and enables them to tell much more comprehensive stories in sales pitches.[read more]


3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr

The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

Data Collection 101: Where Is Your Data Coming From?

July 15, 2014 by Tracey Wallace

Where is your data coming from?

Data verbiage is confusing at best and nonsensical at worst. Big data implies little other than amount. Identity data implies little more than behavior. And data scientist implies little else than data mining which implies an abundance of code and algorithms, to say the least.[read more]


Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

Schlaaaaand! A Data-Driven Prediction of the FIFA World Cup 2014 Final Germany vs Argentina

July 13, 2014 by Kalie Moore

FIFA World Cup 2014 Final.

Schlaaaaand! A Data-Driven Prediction of the FIFA World Cup 2014 Final Germany vs Argentina. So what kind of final can we expect this Sunday? Let’s break down the stats of both teams during previous games this World Cup.[read more]


Who Owns the Data? Well, It’s Complicated

July 11, 2014 by Tamara Dull

The Big Data MOPS Series.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It has left me scratching my head and wondering, “Who owns my data, anyway?”[read more]


Data Infrastructures

July 10, 2014 by Hallam Stevens

Data infrastructures.

It is obvious to say that big data rely on computers. It would be practically impossible to implement big data algorithms with pencil and paper – it would just take too much paper and too long to write all the data down. Data infrastructures - the software and hardware that holds our data - have histories that affect what big data can be and what we can do with it.[read more]


How Predictive Modeling is Changing the Way We Work and Live

July 10, 2014 by Sergii Shelpuk

Predictive modeling.

Thanks to ongoing advances in computing and warehousing technologies, big data keeps getting bigger and advanced analytics such as predictive modeling make it ever more useful. The proliferation of smart devices, cloud computing and SaaS applications, both in our personal lives and the workplace, gives us the ability to know more about human behaviors and practices than ever before.[read more]


The Amazing Big Data World of Kaggle and the Crowd-Sourced Data Scientist

July 8, 2014 by Bernard Marr

The Big Data Guru column.

If you’re looking for a company which seems to embody all the principles of big data entrepreneurship under one roof, then look no further than Kaggle. Crowd sourcing, predictive modelling, gamification – Kaggle has it all - and has worked out how to turn a profit from them.[read more]

41 Big Data Names You Need to Know

July 8, 2014 by Tracey Wallace

Big names in big data.

Big data gets a lot of buzz – much of it from startups or advocates laying claim to big data's big abilities. Truth is, though, that while big data definitely has the potential to bolster your company’s annual revenue, and will likely soon find a permanent place on your balance sheet, big data itself isn't all that newsworthy.[read more]

How Do You Turn Supply Chain Data into Actionable Information?

July 4, 2014 by Ray Major

Supply chain data.

Okay, so you’re committed to rolling out Business Intelligence across your supply chain, you have tons of data, so how do you turn that data in to actionable information? There is a continuum in terms of presentation of data that allows for continuous sophistication in understanding and interpreting data.[read more]


60 Minutes Got It Wrong: Data Brokers Aren’t Evil

July 2, 2014 by Tamara Dull

The Big Data MOPS series.

Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.[read more]


Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]


How to Develop a Big Data Adoption Game Plan

July 1, 2014 by Rick Delgado

Big data adoption game plan.

It should be stressed that these are merely suggestions for how companies should prepare themselves to adopt big data practices. As any good manager will tell you, a well-structured plan will be invaluable when making such a massive change. With a game plan in place, companies can avoid many of the headaches and growing pains that come with big data adoption.[read more]


Practice Fusion's Partnership with Merck Shows the Future of Medical Data

June 30, 2014 by Cameron Graham

Medical data.

Practice Fusion recently partnered with vaccine manufacturer and drug company Merck to launch an online healthcare portal for physicians called Population Health Management. The idea is that the roughly 112,000 medical professionals who use Practice Fusion’s free EHR program will be able to compare their patient’s vaccination rates to those of neighboring practices.[read more]