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Big Data

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

America’s Favorite Pastime is Having a Data-Driven Renaissance

July 24, 2014 by Samantha Meckler

Baseball stadium.

Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive. So sports teams, leagues and venues are all charged with the task of owning and controlling the billions of data points collected each day when fans purchased merchandise, bought tickets, interact with a website, an app, a campaign, a social page, etc.[read more]

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

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If You Think Data Security is IT’s Responsibility, Think Again

July 23, 2014 by Tamara Dull

The Big Data MOPS Series.

What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is important, especially in this new age of big data, think again.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

Verizon Flirts with Thin Data Rights Line

July 23, 2014 by Tracey Wallace

Verizon.

The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status on the big data radar. With more than 1 million customers, Verizon Wireless is the leading wireless carrier in the United States, ahead of competitors AT&T, Sprint and T-Mobile.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

A Case for Digital Transformation in the Pharmaceuticals Industry

July 21, 2014 by Mithun Sridharan

The pharmaceuticals industry.

Digital technologies and internet have been instrumental in dislodging the pharmaceutical industry from the cozy position it once occupied. For the industry to rejuvenate itself, it has to leverage the very tools that brought about this shift.[read more]

How Data and Analytics Can Help the Developing World

July 19, 2014 by Travis Korte

The Developing World.

While commentators routinely discuss the opportunities for the United States and many other developed countries to use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.[read more]

FBI Next in Line for Cloud Utilization?

July 18, 2014 by Natalie Lehrer

Cloud utilization and the FBI.

The Federal Bureau of Investigations’ Criminal Justice Information Services (CJIS) division in West Virginia, is exploring new cloud environments that contain cloud storage. This will include on-premise and locally managed, Infrastructure as a Service (IaaS) solutions. Additionally, they are looking into the possibility of expanding to an IaaS platform through using their existing CJIS servers and SAN based storage.[read more]

Sears Became a Real-Time Digital Enterprise Due to Big Data

July 17, 2014 by Mark van Rijmenam

Real-time digital enterprise.

Sears started using Big Data because of declined sales, while major competitors such as Amazon kept growing. In the past years they have managed to move rapidly into the Big Data era and are turning their company into a real-time digital enterprise. A great achievement for a company that is over a century old.[read more]

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The White House Recently Completed a Study on Big Data Privacy: Do You Care?

July 16, 2014 by Tamara Dull
4

The Big Data MOPS Series.

With today’s big data technologies, it’s becoming easier to re-identify individuals from this anonymized data. Programming techniques have been and continue to be developed to pull these anonymized pieces back together from one or more data sets.[read more]

Data Controls and Customer Loyalty: How Big Companies Keep Clients

July 16, 2014 by Kristen Paral

Data controls and customer loyalty.

Data controls may go hand-in-hand with maintaining accurate financial information and compliance reports, but IT leaders from some of the nation’s biggest enterprises say they also use controls for something else: Customer retention.[read more]