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Big Data

Unify Brand, Agency, and Technology Efforts with Your Customer Data

December 21, 2014 by Rishi Shah

Park City, Utah.

While it may be a new concept for brands, owning and controlling your customer data does not need to be as daunting as it sounds. It’s as straightforward as listing your priorities, looking at what you’re bringing in-house from the agency, finding a technology partner that breaks down barriers instead of erecting them, and asking for data in its raw format so that you can use it, grow it and benefit from it.[read more]

Data Savvy Business Roles for Better Analytics Outcomes

December 19, 2014 by Julie Hunt

Data analyst.

To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data.[read more]

10 Ways Big Data Is Revolutionizing Manufacturing

December 19, 2014 by Shiraz Datta

Manufacturing.

McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing.[read more]

Data Is for Life, Not Just for Christmas

December 19, 2014 by Martin Doyle

Christmas data.

The data you collect this Christmas will fuel your efforts in the year to come, and the quality of that data will influence your successes and failures. As such, it makes sense to collect that data properly, nurture it correctly and store it responsibly.[read more]

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Cyber Security: Locking Out the Grinch from Your Application Network

December 18, 2014 by Bob Dvorak

Security.

How do you leave your chimney open for Santa while keeping the Grinch safely locked out? The right application management strategy can help outline where vulnerabilities lie and how to fix security weaknesses, minimizing your organization’s overall attack surface.[read more]

3 Ways Santa Claus Uses Big Data This Holiday Season

December 18, 2014 by Mark van Rijmenam
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Santa town.

Retailers can benefit from Big Data in multiple ways and these three use cases are only the beginning. In the coming years we will see more examples of retailers using Big Data to improve their quality, improve contract management or improve their marketing and communications.[read more]

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New Generation of Technology Will Rely on Analytics, Study Shows

December 16, 2014 by Jeff Brown

“We are in a time of profound change for business, technology and IT leadership,” said Leon Kappelman, Ph.D., Professor at the University of North Texas and SIM’s lead researcher and Professor of Information Systems at the University of North Texas. “Results show the focus of IT organizations and their leaders is changing, with a new emphasis on business value, strategy, innovation and speed.”[read more]

Open Data Grey Areas

December 14, 2014 by MIKE20 Governance Association

Open data.

“The trustworthiness of open data,” Boswarva explained, “depends on the particulars of the individual dataset and publisher. Some open data is robust, and some is rubbish. That doesn’t mean there’s anything wrong with open data as a concept. The same broad statement can be made about data that is available only on commercial terms. But there is a risk attached to open data that does not usually attach to commercial data.”[read more]

Getting to the Business of Big Data: Overcoming the Marketer's Dilemma

December 13, 2014 by Gayle Nixon

Big data.

Before you push data into any new marketing technology, ask yourself how confident you are in the accuracy and completeness of that data. Every data error diminishes the potential return on investment you could receive from that new technology.[read more]

Ignore Your Business, Rake in the Profits

December 12, 2014 by Bill Franks

Analytics.

Bring together a few people for several hours. Bring an inventory of the various data sources your organization has access to. Then, brainstorm ways that the analysis of that data can be of value to anyone except your organization. Don’t talk about understanding your business with the data, but rather talk about what opportunities the data can support for others outside the organization.[read more]

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Employee Analysis: How Growth in Employee Strength Relates to Profits

December 11, 2014 by Nilesh Jethwa

Employee analysis.

In this article, we will perform some analysis on the employee related metrics from the top tech companies. All of the top tech companies are selected based on their current market capitalization with the exception of Yahoo. The year 2014 is not included as part of this analysis.[read more]

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Big Data and the Internet of Things: Two Sides of the Same Coin?

December 10, 2014 by Tamara Dull
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The Big Data MOPS Series.

What is the relationship between big data and the Internet of Things? There is clearly a relationship between big data and IoT. The Mauritius conference helps confirm that. In fact, I would propose that big data is a subset of the IoT discussion.[read more]

How to Stay Out of Cash Flow Crises Using Cash Position Analysis

December 10, 2014 by Keith Peterson

Cash position analysis.

Cash flow is the lifeblood of every company. Diligent financial analysis, including the Cash Position Waterfall, is an essential component to monitoring the current health of your business. However not all of us are financial analysts who like to wade through detailed spreadsheets.[read more]

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Is Risk Assessment Using Big Data the Future?

December 10, 2014 by Anand Srinivasan
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Risk assessment.

A recent research study conducted by Infosys Labs found that the accuracy of risk assessment using traditional parameters like demographic data and credit history increases when this data is augmented with social data.[read more]

Looking for Hard to Find Data?

December 9, 2014 by Larisa Bedgood

Hard to find data.

We have all heard of Big Data, but how many of us have heard of Data-as-a-Service (or DaaS)? Still a relatively new concept, DaaS is primed to make a huge entrance in 2015 – it is the game changer that is completely revolutionizing marketing.[read more]