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Big Data

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

A Case for Digital Transformation in the Pharmaceuticals Industry

July 21, 2014 by Mithun Sridharan

The pharmaceuticals industry.

Digital technologies and internet have been instrumental in dislodging the pharmaceutical industry from the cozy position it once occupied. For the industry to rejuvenate itself, it has to leverage the very tools that brought about this shift.[read more]

How Data and Analytics Can Help the Developing World

July 19, 2014 by Travis Korte

The Developing World.

While commentators routinely discuss the opportunities for the United States and many other developed countries to use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.[read more]

FBI Next in Line for Cloud Utilization?

July 18, 2014 by Natalie Lehrer

Cloud utilization and the FBI.

The Federal Bureau of Investigations’ Criminal Justice Information Services (CJIS) division in West Virginia, is exploring new cloud environments that contain cloud storage. This will include on-premise and locally managed, Infrastructure as a Service (IaaS) solutions. Additionally, they are looking into the possibility of expanding to an IaaS platform through using their existing CJIS servers and SAN based storage.[read more]

Sears Became a Real-Time Digital Enterprise Due to Big Data

July 17, 2014 by Mark van Rijmenam

Real-time digital enterprise.

Sears started using Big Data because of declined sales, while major competitors such as Amazon kept growing. In the past years they have managed to move rapidly into the Big Data era and are turning their company into a real-time digital enterprise. A great achievement for a company that is over a century old.[read more]

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The White House Recently Completed a Study on Big Data Privacy: Do You Care?

July 16, 2014 by Tamara Dull
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The Big Data MOPS Series.

With today’s big data technologies, it’s becoming easier to re-identify individuals from this anonymized data. Programming techniques have been and continue to be developed to pull these anonymized pieces back together from one or more data sets.[read more]

Data Controls and Customer Loyalty: How Big Companies Keep Clients

July 16, 2014 by Kristen Paral

Data controls and customer loyalty.

Data controls may go hand-in-hand with maintaining accurate financial information and compliance reports, but IT leaders from some of the nation’s biggest enterprises say they also use controls for something else: Customer retention.[read more]

Get Deep Audience Intelligence Where It Matters: From Your Ads

July 16, 2014 by gennaro leo

Deep audience intelligence.

Intelligent ads are truly transformative across the sales landscape. The additive value of rich audience analytics accompanied with pure ad performance "metrics" allows our partners to articulate the premium value of their audiences and enables them to tell much more comprehensive stories in sales pitches.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
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The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

Data Collection 101: Where Is Your Data Coming From?

July 15, 2014 by Tracey Wallace

Where is your data coming from?

Data verbiage is confusing at best and nonsensical at worst. Big data implies little other than amount. Identity data implies little more than behavior. And data scientist implies little else than data mining which implies an abundance of code and algorithms, to say the least.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

Schlaaaaand! A Data-Driven Prediction of the FIFA World Cup 2014 Final Germany vs Argentina

July 13, 2014 by Kalie Moore

FIFA World Cup 2014 Final.

Schlaaaaand! A Data-Driven Prediction of the FIFA World Cup 2014 Final Germany vs Argentina. So what kind of final can we expect this Sunday? Let’s break down the stats of both teams during previous games this World Cup.[read more]

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Who Owns the Data? Well, It’s Complicated

July 11, 2014 by Tamara Dull

The Big Data MOPS Series.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It has left me scratching my head and wondering, “Who owns my data, anyway?”[read more]