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CMO
CTOvision Big Data Reporting for 2012
Among the many Big Data themes we reported on in 2012, one seemed to resonate the most with our readers– all of us with a techie bent have realized that we need more discipline in our use of the term Big Data.[read more]
CIO Becomes the New CMO!
Photo by Bryce David via Flickr
Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s. Interesting how marketing is getting more & more dependent on technology.And yet the Marketer’s perception of internal IT is not very positive. The same Gartner survey has...[read more]
Marketing Executives Aren’t Ready for the Social Explosion of Data
"Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in marketing and that 65 percent of organizations are not prepared to deal with them. My investigations lead me to agree with these findings."[read more]
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
Salesforce.com’s social enterprise is a big step forward from the strategy it talked about at last year’s Dreamforce, and is now focused helping companies build social profiles of employees and customers that can managed and augmented with information about the individuals from other social networks.[read more]
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SmartData Collective
“Mike, we are seeing an increase in businesses seeking specialized skills to help address challenges that arose with the era of big data. The HPCC Systems platform from LexisNexis helps to fill this gap by allowing data analysts themselves to own the complete data lifecycle. Designed by data scientists, ECL is a declarative programming language used to express data algorithms across the entire ...”
“Data variety is indeed both a challenge and an opportunity. I work for Gnip and we provide social data from a variety of sources and are constantly talking about what we call The Social Cocktail. We normalize the streams to help businesses overcome some of the challenges presented in this articles The Curse and Challenge of Data Variety section. Our customers are using multiple data sources ...”