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How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Social Listening and Conversation Analysis software allows you also to analyze the broader and deeper conversations taking place online beyond just social networks, the context of these discussions, the types of people participating in these conversations and their level of engagement for a specific topic.[read more]
Three Implications for the Rise of E-Readers
For the first time ever, Amazon.com sold more electronic than printed books. In other news, Kindle e-readers are flying off the shelves and one article suggests Barnes and Noble’s saving grace will be their Nook reader. What gives with this sudden transition to e-books and what are the implications of this e-reading trend?[read more]
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SmartData Collective
“Mike, we are seeing an increase in businesses seeking specialized skills to help address challenges that arose with the era of big data. The HPCC Systems platform from LexisNexis helps to fill this gap by allowing data analysts themselves to own the complete data lifecycle. Designed by data scientists, ECL is a declarative programming language used to express data algorithms across the entire ...”
“Data variety is indeed both a challenge and an opportunity. I work for Gnip and we provide social data from a variety of sources and are constantly talking about what we call The Social Cocktail. We normalize the streams to help businesses overcome some of the challenges presented in this articles The Curse and Challenge of Data Variety section. Our customers are using multiple data sources ...”