Marketing Automation

Big Data's time to shine

Big Data seems to be the buzz on the street now. Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.[read more]

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With the acquisition binge that started with last year’s purchase of Buddy Media by Salesforce.com (and really Radian6 in 2011) and continued on through December with Oracle buying Eloqua (and Vitrue & Collective Intellect before that…and Market2Lead way before that) you could see where things were going in the space.[read more]

Marketers can leverage decision automation platforms to design, test and implement customer lifecycle management activities and marketing campaigns. With sophisticated data analytics and behavioral scorecards, they can identify white spaces in the market and gain information advantage over their competitors.[read more]

What can a CEO learn from the most famous cello player of the modern age? A great deal indeed. More than any other modern performer, Yo Yo Ma has taken his mastery of an obscure musical instrument, and turned himself into an enduring enterprise and a analytical marketing machine.[read more]

How can a company leverage data across multiple sources to gain valuable insight to deliver all the more value to customers and create a sustainable competitive advantage? Whether you are Amazon using big data to create more relevance for your Product Recommendation Engine to drive more sales, or a small start-up looking to create that next killer product, having a big data mindset is critical.[read more]

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Sales performance isn’t just about sales numbers and sales activities. Sure, trends in sales success are deeply tied to sales information, but many other actions support the impact of your sales team: from prospect behavior in the marketing funnel to sales development performance to the processes applied in the company’s financial and customer support practices.[read more]

Product life cycles continue to shorten, and as a result new product launches have become more frequent. For emerging growth companies like yours that rely on channel partners, new product introductions can be even more challenging. All your partners need to be ready to go-to-market with the new product simultaneously.[read more]

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In the ERP software industry, the difference between “cloud infrastructure” and “cloud applications” has been blurred by software vendors who want to take advantage of cloud marketing. In this article we clarify the differences.[read more]

Managing channel partner relationships requires time, effort, energy, consistency and a well-thought-out strategy. As the person in your emerging growth company responsible for channel partner management, you must create and maintain strong relationships with your channel partners. The most effective way of doing so is through collaboration and the most efficient way to collaborate is through technology via the cloud.[read more]

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Making business use of the vast amount of information on the Web and Internet along with a company’s intranet is no easy task. Kapow Software aims to help by providing tools to define and virtualize access to information, integrate it with other information, such as that in databases, and present it in a useful format. The tool can supply access to data from legacy applications such as PeopleSoft and Siebel, newer applications from Oracle and SAP and applications in cloud computing environments, such as Salesforce.com’s.[read more]

P&G’s has 127,000 employees and 300 brands sold in 180 countries. P&G averages about 4 billion transactions daily. P&G CEO Bob McDonald has staked out a strategy to “digitize” the company’s processes from end to end, and Business Sufficiency, Business Sphere and Decision Cockpits is enabler of that agenda.[read more]

On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. One of the use cases we most hear about for customers is the need to move from single-touch attribution methods like last-click and first-click to multi-channel, multi-touch attribution.[read more]

Few Consumer Goods companies have complete visibility into the data generated across every agency, promotion, campaign, channel or brand. It’s a data integration and agency-process issue Teradata has worked hard to solve for some of the largest Consumer Goods manufacturers. The lens then focuses quickly on what consumer actions can be captured, measured, and improved upon to increase sales.[read more]

"It’s not the first time a company has wasted a lot of money. I saw your boss and mentioned this to him. His face turned red, but it was an understanding shade of red."[read more]

"What could you do if you had access to all of twitter all at once? What if you combined that with 75 million other data feeds? And combined it with an easy-to-use-tool and impressive visuals? What if it were a service software?"[read more]