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Marketing Automation

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Where Do You Draw the Line Between Relevancy and Privacy?

October 30, 2014 by Tamara Dull

The Big Data MOPS Series. 

We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in real-time anymore. I’ll record a show, wait 20+ minutes, and “chase the show” with the recording—ad-free.[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori

Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

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5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

May 4, 2014 by Lillian Pierson

Mobile advertising and clustering algorithms.

Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is.[read more]

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Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014 by Ann Breckenkamp

Data-driven marketing platforms and marketers.

Working in a rapidly evolving world dominated by complex technology and messy data, today’s marketers feel more pressure than ever to become analytically savvy, or risk being forced out of their jobs. What will it take to help marketers bridge the divide between the art of marketing and the science of data?[read more]

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Know Your Numbers: The Dollar-Driven Guide to Holiday Emails

October 30, 2013 by Cassie Lancellotti-Young

holiday emails

Our team analyzed over 4.2 billion emails sent by our commerce clients in 2012 and 2013 to distill trends around which holidays drive the greatest return (read: dollars!) in terms of email marketing. Generally speaking, open rates are materially lower on holidays than non-holidays, but the value of any given open will often be stronger on holidays vs. non.[read more]

Sizing Up Data For CRM: Big Doesn't Mean Valuable Data

October 30, 2013 by Peter Perera

The defining parameters around Big Data differ for CRM. The usual vocabulary, namely volume, velocity and variety, doesn’t tell the whole, if not correct, story. There are four key data considerations that increasingly make data a big deal, if not just plain big, in customer transactions, interactions and analysis.[read more]

Marketing Analytics Jobs Jump

August 8, 2013 by Daniel Kehrer

Since “big data” is such an over-used and overly-general term, organizations are starting to fine tune their recruiting strategies to search for more specific skill sets underneath the big data umbrella. A few examples would be data visualization, data security and data science.[read more]

Have Marketers Taken Big Data Too Far?

July 10, 2013 by Josh Polsky

Big Data paranoia? (photo: motifake.com)

Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really?[read more]

Big Data Goes Real-Time

April 9, 2013 by Nita Finnerty
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Big Data's time to shine

Big Data seems to be the buzz on the street now. Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.[read more]

InfusionSoft Buys GroSocial - Another Sign of the Times

January 22, 2013 by Brent Leary

With the acquisition binge that started with last year’s purchase of Buddy Media by Salesforce.com (and really Radian6 in 2011) and continued on through December with Oracle buying Eloqua (and Vitrue & Collective Intellect before that…and Market2Lead way before that) you could see where things were going in the space.[read more]

Decision Automation: How To Augment Predictive Analytics with Human Intelligence

December 13, 2012 by Anna Zelenskaya

Marketers can leverage decision automation platforms to design, test and implement customer lifecycle management activities and marketing campaigns. With sophisticated data analytics and behavioral scorecards, they can identify white spaces in the market and gain information advantage over their competitors.[read more]

Yo-Yo Ma, Social Scientist

October 31, 2012 by Zach Piester

What can a CEO learn from the most famous cello player of the modern age? A great deal indeed. More than any other modern performer, Yo Yo Ma has taken his mastery of an obscure musical instrument, and turned himself into an enduring enterprise and a analytical marketing machine.[read more]

Start-up? You Should Start with a Big Data Mindset

October 24, 2012 by Zach Piester

How can a company leverage data across multiple sources to gain valuable insight to deliver all the more value to customers and create a sustainable competitive advantage? Whether you are Amazon using big data to create more relevance for your Product Recommendation Engine to drive more sales, or a small start-up looking to create that next killer product, having a big data mindset is critical.[read more]

 

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