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Marketing Automation

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Know Your Numbers: The Dollar-Driven Guide to Holiday Emails

October 30, 2013 by Cassie Lancellotti-Young

holiday emails

Our team analyzed over 4.2 billion emails sent by our commerce clients in 2012 and 2013 to distill trends around which holidays drive the greatest return (read: dollars!) in terms of email marketing. Generally speaking, open rates are materially lower on holidays than non-holidays, but the value of any given open will often be stronger on holidays vs. non.[read more]

Sizing Up Data For CRM: Big Doesn't Mean Valuable Data

October 30, 2013 by Peter Perera

The defining parameters around Big Data differ for CRM. The usual vocabulary, namely volume, velocity and variety, doesn’t tell the whole, if not correct, story. There are four key data considerations that increasingly make data a big deal, if not just plain big, in customer transactions, interactions and analysis.[read more]

Marketing Analytics Jobs Jump

August 8, 2013 by Daniel Kehrer

Since “big data” is such an over-used and overly-general term, organizations are starting to fine tune their recruiting strategies to search for more specific skill sets underneath the big data umbrella. A few examples would be data visualization, data security and data science.[read more]

Have Marketers Taken Big Data Too Far?

July 10, 2013 by Josh Polsky

Big Data paranoia? (photo: motifake.com)

Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really?[read more]

Big Data Goes Real-Time

April 9, 2013 by Nita Finnerty
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Big Data's time to shine

Big Data seems to be the buzz on the street now. Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.[read more]

InfusionSoft Buys GroSocial - Another Sign of the Times

January 22, 2013 by Brent Leary

With the acquisition binge that started with last year’s purchase of Buddy Media by Salesforce.com (and really Radian6 in 2011) and continued on through December with Oracle buying Eloqua (and Vitrue & Collective Intellect before that…and Market2Lead way before that) you could see where things were going in the space.[read more]

Decision Automation: How To Augment Predictive Analytics with Human Intelligence

December 13, 2012 by Anna Zelenskaya

Marketers can leverage decision automation platforms to design, test and implement customer lifecycle management activities and marketing campaigns. With sophisticated data analytics and behavioral scorecards, they can identify white spaces in the market and gain information advantage over their competitors.[read more]

Yo-Yo Ma, Social Scientist

October 31, 2012 by Zach Piester

What can a CEO learn from the most famous cello player of the modern age? A great deal indeed. More than any other modern performer, Yo Yo Ma has taken his mastery of an obscure musical instrument, and turned himself into an enduring enterprise and a analytical marketing machine.[read more]

Start-up? You Should Start with a Big Data Mindset

October 24, 2012 by Zach Piester

How can a company leverage data across multiple sources to gain valuable insight to deliver all the more value to customers and create a sustainable competitive advantage? Whether you are Amazon using big data to create more relevance for your Product Recommendation Engine to drive more sales, or a small start-up looking to create that next killer product, having a big data mindset is critical.[read more]

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5 Rules for Better Sales Analytics

September 6, 2012 by Bruno Aziza

Sales performance isn’t just about sales numbers and sales activities. Sure, trends in sales success are deeply tied to sales information, but many other actions support the impact of your sales team: from prospect behavior in the marketing funnel to sales development performance to the processes applied in the company’s financial and customer support practices.[read more]

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How a Partner Portal Can Improve New Product Launches

August 17, 2012 by Todd Grant

Product life cycles continue to shorten, and as a result new product launches have become more frequent. For emerging growth companies like yours that rely on channel partners, new product introductions can be even more challenging. All your partners need to be ready to go-to-market with the new product simultaneously.[read more]

For full ERP benefits, use cloud infrastructure and cloud applications.

July 11, 2012 by Ephraim Cohen

In the ERP software industry, the difference between “cloud infrastructure” and “cloud applications” has been blurred by software vendors who want to take advantage of cloud marketing. In this article we clarify the differences.[read more]

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Improve Collaboration with your Channel Partners through the Cloud

July 5, 2012 by Todd Grant

Managing channel partner relationships requires time, effort, energy, consistency and a well-thought-out strategy. As the person in your emerging growth company responsible for channel partner management, you must create and maintain strong relationships with your channel partners. The most effective way of doing so is through collaboration and the most efficient way to collaborate is through technology via the cloud.[read more]

Kapow Software harvests and virtualizes information and applications for business.

May 8, 2012 by Mark Smith

Making business use of the vast amount of information on the Web and Internet along with a company’s intranet is no easy task. Kapow Software aims to help by providing tools to define and virtualize access to information, integrate it with other information, such as that in databases, and present it in a useful format. The tool can supply access to data from legacy applications such as PeopleSoft and Siebel, newer applications from Oracle and SAP and applications in cloud computing environments, such as Salesforce.com’s.[read more]

Proctor & Gamble - A Case Study in Business Analytics

March 5, 2012 by Smart Analytics

P&G’s has 127,000 employees and 300 brands sold in 180 countries. P&G averages about 4 billion transactions daily. P&G CEO Bob McDonald has staked out a strategy to “digitize” the company’s processes from end to end, and Business Sufficiency, Business Sphere and Decision Cockpits is enabler of that agenda.[read more]