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Marketing Automation

Kapow Software harvests and virtualizes information and applications for business.

May 8, 2012 by Mark Smith
with 58 views
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Gillian Mowbray/shutterstock.com

Making business use of the vast amount of information on the Web and Internet along with a company’s intranet is no easy task. Kapow Software aims to help by providing tools to define and virtualize access to information, integrate it with other information, such as that in databases, and present it in a useful format. The tool can supply access to data from legacy applications such as PeopleSoft and Siebel, newer applications from Oracle and SAP and applications in cloud computing environments, such as Salesforce.com’s. [read more]

Proctor & Gamble - A Case Study in Business Analytics

March 5, 2012 by Smart Analytics
with 1,231 views
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P&G’s has 127,000 employees and 300 brands sold in 180 countries. P&G averages about 4 billion transactions daily. P&G CEO Bob McDonald has staked out a strategy to “digitize” the company’s processes from end to end, and Business Sufficiency, Business Sphere and Decision Cockpits is enabler of that agenda. [read more]

Do You Have a Marketing Attribution Problem?

February 29, 2012 by Ryan Garrett
with 169 views
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On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. One of the use cases we most hear about for customers is the need to move from single-touch attribution methods like last-click and first-click to multi-channel, multi-touch attribution. [read more]

Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

January 27, 2012 by Teradata Experts
with 108 views
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Few Consumer Goods companies have complete visibility into the data generated across every agency, promotion, campaign, channel or brand. It’s a data integration and agency-process issue Teradata has worked hard to solve for some of the largest Consumer Goods manufacturers. The lens then focuses quickly on what consumer actions can be captured, measured, and improved upon to increase sales. [read more]

How to Share Bad Project News

December 16, 2011 by MIKE20 Governance Association
with 53 views
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"It’s not the first time a company has wasted a lot of money. I saw your boss and mentioned this to him. His face turned red, but it was an understanding shade of red." [read more]

Social Searching Everything, For Everyone: Product Review

December 12, 2011 by Bryan Halfpap
with 53 views
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"What could you do if you had access to all of twitter all at once? What if you combined that with 75 million other data feeds? And combined it with an easy-to-use-tool and impressive visuals? What if it were a service software?" [read more]

Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy

December 9, 2011 by Teradata Experts
with 46 views
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“Consumer Pulse,” ... applies analytics to data generated in the blogosphere, social media and other sources to uncover the real time conversations which can impact sales and brand value. [read more]

Indispensable Consumer Relationships at Heart of P&G Strategy

December 6, 2011 by Teradata Experts
with 271 views
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"At a time of unprecedented consumer participation in social media and adoption of mobile technology, consumer relationship development should be a key initiative for all Consumer Goods makers. Not only because of the opportunity to reach consumers, but the fact consumers are today targeted by all businesses, in all industries." [read more]

SAP Spends Big on SuccessFactors for Cloud Computing and Talent Management

December 5, 2011 by Mark Smith
with 338 views
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"SAP needed help in both talent management and cloud computing, but it will take time for customers and the organizations to determine what will be possible as they integrate the business portfolio of applications. Until then, stay focused, and be wary of any fast movement by either company to get you to make a commitment until the transaction is complete and the roadmap is clear." [read more]

Integrated Data Among Top Challenges P&G, Kraft and Others Face in Tapping Gartner’s “The Power of Me”

November 23, 2011 by Gib Bassett
with 160 views
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Manufacturers possess the “building blocks” to leverage consumer connectedness for competitive advantage according to Gartner, but “…many companies are not reaping the full value of their marketing technology investments due to a lack of integration of the different technologies and organizational silos...” [read more]

Master Data Management: Does an Effective Solution Exist?

November 9, 2011 by MIKE20 Governance Association
with 177 views
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"Organisations are spending very large amounts of money on their Master Management programmes and they want to ensure their investment is sound. However, in most large organisations, managing master data is a very complex problem that technology alone will not solve." [read more]

Social Software, Feature or Product?

October 22, 2011 by Michael Fauscette
with 117 views
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"We have this debate running about social software and whether it's, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-alone products. The evolution of new applications can take a few different paths but there seems to be a pattern of sorts." [read more]

Teradata: All in the Family of Appliances and Big Data

October 18, 2011 by David Menninger
with 149 views
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Teradata recently held its Partners User Group meeting (Twitter hashtag #TDPUG11) in San Diego. Analysts were briefed previously on some of the announcements, which I covered in an earlier post. With the benefit of hindsight, I realize that Teradata is at the center of a trend in the information management market toward broader... [read more]