Web Analytics

data variety / shutterstock

Data variety stands out from the three Vs of big data from the report of the big data survey conducted by NewVantage Partners in 2012. One of the survey results shows companies focusing more on data variety instead of data volume both now and in the next three years.[read more]

Big Data journey / shutterstock

While much around big data remains hype, many companies are in the fledging stages of drawing value from their big data corpus, and given an army of discussions and opinions around the topic, it’s still hard to find a clear roadmap to arrive at the Big Promise.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

Facebook & big data analytics

Facebook has massive data analytics capabilities and it has a lot of data - big data. It has our personal details, our likes, our updates, our pictures and videos. However, my big question here is: are they overstepping the mark by exploiting this (even very personal) data?[read more]

Flipboard's social data

Flipboard is a social network online aggregation magazine originally designed out of a brainstorming session between founders Mike McCue and Evan Doll. They posed the question to each other, “What would the web look like if it was designed from scratch?”[read more]

Big Data in Retail (Monetate Marketing Infographics)

Retailers already know how to use customer data to run their brick-and-mortar operations, and they've been digging through reams of web site analytics for at least a decade now. But data didn't really get "big" until an explosion in smartphone use and social media addiction.[read more]

agile framework / shutterstock

Agile (or eXtreme programming) brings certain key concepts. These include a limited time horizon for planning (allowing issues to be addressed in a short time frame and limiting the impact of taking a wrong turn) and the 'on-site customer.' Here's an example of how the agile framework can play out.[read more]

Google tracking / shutterstock

This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. Custom campaign values display in your Google Analytics reports, and you can capture them into leads in Salesforce using a tool like the Campaign Tracker.[read more]

silo

With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the challenges for tracking Google Adwords lead sources into Salesforce. Here are some of the considerations that are not always front and center.[read more]

Big Data & CRM / shutterstock

In November of 1998, when the IT revolution in Enterprise Solutions was about to take off and companies had started investing in ERP or CRM systems in a major way, I thought it was just a matter of time before Predictive Analytics went mainstream. I was wrong. Is 2013 the year?[read more]

Data visualizations

Which of these data visualizations is best? Re-usable in other contexts? What about videos showing growth over time, or more sophisticated graphs where link thickness represents "Internet highway" bandwidth or speed? Let us know what you think in the comments.[read more]

Web analytics

Successful marketing is about understanding and appealing to your customer. Knowing how to provide what they want can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding.[read more]

predictive analytics/shutterstock

SAS Institute held its 24th annual analyst summit last week in Steamboat Springs, Colorado. The 37-year-old privately held company is a key player in big data analytics, and company executives showed off their latest developments and product roadmaps.[read more]

We’ve all had the experience of using a website that is so bad, we can’t imagine the people who own it have ever tried to use it. But it’s easy to use our own stuff. We need an outside person to show us why the terminology we know doesn’t make sense to the average user.[read more]

Big data analytics give us unprecedented power to leverage the ever-increasing volumes of data. Now combine this with robotic technology and you could see 'big data enabled robots' challenging us for almost any of our jobs - including knowledge worker jobs![read more]