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Web Analytics

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

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Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]

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A Quick Guide to Structured and Unstructured Data

June 28, 2014 by Michele Nemschoff
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Guide to structured and unstructured data.

Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has in the past been far too expensive for most companies to consider. Thanks to technologies such as Hadoop, unstructured data analysis is becoming more common in the business world.[read more]

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How Amazon Uses Big Data to Boost Its Performance

June 10, 2014 by Bernard Marr

The Big Data Guru column.

We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized recommendation system – which, of course, is built on the big data it gathers from its millions of customer transactions. Amazon has grown far beyond its original inception as an online bookshop.[read more]

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Big Data, Analytics and Criminals

May 13, 2014 by Bernard Marr
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The Big Data Guru column.

To a criminal, life must have seemed so much simpler before the advent of big data. This post looks at how big data and analytics are used to fight crime. Video analytics, DNA analysis and face recognition systems are all new technologies that might help to eliminate crime as we know it.[read more]

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The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

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Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]

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NoSQL Vs. RDBMS for Interactive Analytics: Leveraging the Right and Left Brain of Data

February 6, 2014 by Soren Riise
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NoSQL Vs. RDBMS.

Comparing NoSQL and relational databases is lot like comparing the left and right sides of the brain. Too much focus on structural differences and attributes can overshadow the fact that we’re stuck with both sides of the brain and we need both to make the best use of sensory data.[read more]

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How 250 Milliseconds in Added Latency Can Ruin Online Sales This Holiday Season

December 25, 2013 by Michele Nemschoff

Don't lose sales!

Many businesses weather the holiday shopping blitz by utilizing digital tools to increase marketing effectiveness. What many businesses don’t realize, however, is that they could be funnelling their customers to a digital presence that can be slow and unpredictable in response times.[read more]

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How Big Data Will Change People Management Forever

November 19, 2013 by Bernard Marr

The Big Data Guru column.

Big data will have an impact in so many business areas. In this post I look at how big data is used in people management (or HR) settings to change the measurement, analysis and management of people forever. I believe big data can make a real impact in the area of people management, but only if companies invest in building the big data and analytics skills and expertise now.[read more]

Big Data and the Analytics Arms Race

November 19, 2013 by Bill Franks

If you aren't using analytics, you are falling behind.

The takeaway point that I want to stress is that if you don’t focus on how to effectively capture and analyze the data coming at you today, you’ll be even further behind tomorrow. There is an arms race of sorts going on in the world of big data and analytics.[read more]