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Web Analytics


The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler


For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]


Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]


NoSQL Vs. RDBMS for Interactive Analytics: Leveraging the Right and Left Brain of Data

February 6, 2014 by Soren Riise


Comparing NoSQL and relational databases is lot like comparing the left and right sides of the brain. Too much focus on structural differences and attributes can overshadow the fact that we’re stuck with both sides of the brain and we need both to make the best use of sensory data.[read more]


How 250 Milliseconds in Added Latency Can Ruin Online Sales This Holiday Season

December 25, 2013 by Michele Nemschoff

Don't lose sales!

Many businesses weather the holiday shopping blitz by utilizing digital tools to increase marketing effectiveness. What many businesses don’t realize, however, is that they could be funnelling their customers to a digital presence that can be slow and unpredictable in response times.[read more]


How Big Data Will Change People Management Forever

November 19, 2013 by Bernard Marr

The Big Data Guru column.

Big data will have an impact in so many business areas. In this post I look at how big data is used in people management (or HR) settings to change the measurement, analysis and management of people forever. I believe big data can make a real impact in the area of people management, but only if companies invest in building the big data and analytics skills and expertise now.[read more]

Big Data and the Analytics Arms Race

November 19, 2013 by Bill Franks

If you aren't using analytics, you are falling behind.

The takeaway point that I want to stress is that if you don’t focus on how to effectively capture and analyze the data coming at you today, you’ll be even further behind tomorrow. There is an arms race of sorts going on in the world of big data and analytics.[read more]


9 Amazing Ways Big Data Is Used Today to Change the World

November 5, 2013 by Bernard Marr

the big data guru

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value. This post outlines the 9 areas in which big data is used most extensively today to add real value.[read more]

Analytics for Decision Management

November 5, 2013 by James Taylor

how to choose?

The challenge of analytics is communication and creating a shared understanding. It’s about focusing on high impact areas, moving forward one step at a time, being skeptical, being creative, searching for the truth. Any company can compete on analytics.[read more]


The Type of Data Marketers Need from IT

October 31, 2013 by Gil Allouche

data needed by marketers

Counting the number of hits on a website may be easy, but hits are ultimately useless unless visitors are actually going where you want them to go. Thus, looking at visitor flow will be much more beneficial for the marketing department. The conversion rate is also a big factor marketer’s use to measure the success.[read more]


Know Your Numbers: The Dollar-Driven Guide to Holiday Emails

October 30, 2013 by Cassie Lancellotti-Young

holiday emails

Our team analyzed over 4.2 billion emails sent by our commerce clients in 2012 and 2013 to distill trends around which holidays drive the greatest return (read: dollars!) in terms of email marketing. Generally speaking, open rates are materially lower on holidays than non-holidays, but the value of any given open will often be stronger on holidays vs. non.[read more]

Infinite Analytics

September 21, 2013 by Mark van Rijmenam

Infinite Analytics is a cloud-based big data startup that uses the social graph of consumers to provide personalized recommendation. They have developed SocialGenomix, a tool that merges data from major social networks to create, as they like to call it, a “segment of 1”.[read more]


What Really Is Big Data? And Why It Will Change the World

August 27, 2013 by Bernard Marr

This article, the first in the 'Big Data Guru' column, outlines in simple terms what Big Data really is. It discusses the three pillars of the big data phenomenon: the increasing datafication of our world, the generation of unstructured and complex data, and our ability to analyse this data.[read more]


"Long Data": The 15-Second Video to Big Data's Snapshot

June 26, 2013 by Todd Nevins

What is Long Data?

Whether Instagram is considered a Big Data or communications company, it is definitely not just a photo-sharing site anymore. Instagram is now packed with Big Data, Long Data, Social Data and Video Data, giving Facebook all of the data they need to get a return on their $1 billion investment.[read more]

From Big Data to Big Personalization

June 24, 2013 by Melissa Thermidor

Big Data for marketers

The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences.[read more]