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Sentiment Analytics

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

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WOW! Big Data at Google

June 3, 2014 by Bernard Marr

The Big Data Guru column.

Google has not only significantly influenced the way we can now analyze big data (think MapReduce, BigQuery, etc.) – but they probably are more responsible than anyone else for making it part of our everyday lives. I believe that many of the innovative things Google is doing today, most companies will do in years to come.[read more]

Why Text Analytics Is Important in Search

May 28, 2014 by Mekkin Bjarnadottir

Text analytics and search.

Choosing the right keywords for search is the most important component of getting the results you’re looking for. Everyone knows this, but it’s easier said than done. Even with the most well thought out keywords, search results don’t always deliver what you’re expecting.[read more]

Clarabridge Gets Engaged: A Report from the Customer Connections Conference

May 20, 2014 by Seth Grimes

The Customer Connections Conference.

The Clarabridge Customer Connections (C3) conference has gotten to be a thing for me. There can't be more than a handful of people, beyond company co-founder and CEO Sid Banerjee and me, who have attended all six C3s, dating back to the fall of 2008. 2014's Clarabridge C3 conference showcased the customer-experience evolution from measurement to engagement.[read more]

That's Sick! Text Mining and Words with Multiple Definitions

May 5, 2014 by Scott Van Boeyen

Text mining.

Let's take a step back, how can humans tell which "sick" we are talking about? Humans get help from things like: body language, the tone of the communicator's voice, eye contact, facial expression, as well as cultural symbols like clothing, hair style, and location.[read more]

Analytics, Semantics & Sense: Q&A with Marie Wallace, IBM

May 2, 2014 by Seth Grimes
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Marie Wallace, IBM.

IBM analytics strategist Marie Wallace on about natural language processing, sentiment, machine learning, and opportunity. "Having spent the last several years focused on social analytics, its not going to be surprising when I suggest that the biggest piece of missing information isn't the content itself but the meta-data that connects various pieces of content into a cohesive story."[read more]

Analytics, Semantics & Sense: Q&A with Elliot Turner, AlchemyAPI

April 29, 2014 by Seth Grimes

Elliot Turner, AlchemyAPI

Companies always want to know what consumers will buy and when they will buy it. But Intent Mining is still in its infancy. Today, it is easy to classify the topics and sentiment of an individual post, or roll up how Twitter feels about the top entities extracted from a real-time hashtag feed.[read more]

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The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

Equifax Delivers Insightful Analytics for Compliance with Affordable Care Act

April 10, 2014 by Mark Smith

Insightful analytics.

Equifax is dedicating itself to the range of compliance needs to help employers be sure they are doing everything possible to meet their responsibilities regarding regulations like the Affordable Care Act. If your organization is not confident in how it manages these tasks, we suggest evaluating how Equifax can help it establish and maintain compliance.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

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Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

How Can Big Data Influence Sports?

March 24, 2014 by Roman Vladimirov

Big data influences sports.

Data analytics can be applied to virtually anything from which information is collected, and what better outlet for advanced analytics than sports? Big data specialists can interpret player stats, records and other details to change the way any game is played, which may alter the world of sports in a number of ways.[read more]

The Gladness and Sadness of March Madness

March 20, 2014 by Dan Grady

An analysis of March Madness.

Using Sentiment Analysis of social media, the public’s emotions around the brackets and teams for this year's NCAA Men's Basketball tournament are analyzed to try to determine the most confident fanbases in order to predict the champion.[read more]