Sign up | Login with →

Sentiment Analytics

exclusive

The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

Equifax Delivers Insightful Analytics for Compliance with Affordable Care Act

April 10, 2014 by Mark Smith

Insightful analytics.

Equifax is dedicating itself to the range of compliance needs to help employers be sure they are doing everything possible to meet their responsibilities regarding regulations like the Affordable Care Act. If your organization is not confident in how it manages these tasks, we suggest evaluating how Equifax can help it establish and maintain compliance.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

exclusive

Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

How Can Big Data Influence Sports?

March 24, 2014 by Roman Vladimirov

Big data influences sports.

Data analytics can be applied to virtually anything from which information is collected, and what better outlet for advanced analytics than sports? Big data specialists can interpret player stats, records and other details to change the way any game is played, which may alter the world of sports in a number of ways.[read more]

The Gladness and Sadness of March Madness

March 20, 2014 by Dan Grady

An analysis of March Madness.

Using Sentiment Analysis of social media, the public’s emotions around the brackets and teams for this year's NCAA Men's Basketball tournament are analyzed to try to determine the most confident fanbases in order to predict the champion.[read more]

Strange Uses for Sentiment Analysis

March 14, 2014 by Rami Nuseir

Sentiment analysis.

A large airline company started monitoring tweets about their flights to see how clients were feeling about delays, upgrades, new planes, in-flight entertainment, and more. Nothing special there, except when they began feeding this information to their customer support platform (ZenDesk, I think?) and solving them in real-time.[read more]

Climate Change Under the Text Analytics Microscope

February 28, 2014 by Scott Van Boeyen

What does Leo have to do with climate change? You'll find out.

I looked at #fail first, to see what came up, and found a bunch of tweets insulting people who thought the cold burst this winter disproved climate change. My favorite example came from an American user who tweeted "saying a cold snap disproves climate change is like saying the ability to jump disproves gravity."[read more]

exclusive

Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]

exclusive

7 Ways Businesses are Leveraging Hadoop

January 25, 2014 by Michele Nemschoff

Leveraging Hadoop.

When you hear about Hadoop or Big Data, you probably think of large Internet companies, such as Google or Facebook. However, the use of Hadoop is not limited to large search engines or even Internet marketing. Take a look at seven striking examples of how businesses across many industries are leveraging Hadoop to reach multiple business goals.[read more]

Naming and Classifying: Text Analysis Vs. Text Analytics

January 8, 2014 by Seth Grimes

Naming and classifying like Aristotle.

Analysts and marketers do a lot of naming and classifying -- This is a That -- in order to communicate distinctions among the many available products and technologies. The categorization practice dates back at least to Aristotle, who created taxonomies for scientific classification. Classification helps us describe and predict.[read more]

exclusive

How Big Data Will Change People Management Forever

November 19, 2013 by Bernard Marr

The Big Data Guru column.

Big data will have an impact in so many business areas. In this post I look at how big data is used in people management (or HR) settings to change the measurement, analysis and management of people forever. I believe big data can make a real impact in the area of people management, but only if companies invest in building the big data and analytics skills and expertise now.[read more]

exclusive

Text Analytics for Tracking Executive Hubris?

November 18, 2013 by Paul Barsch

Risky Business column.

With computers reading the news, it’s more important than ever for leaders of all stripes to be cognizant that stakeholders are watching and acting on their words—often in near real time. The next audacious “off the cuff” statement your CEO makes could tank your company’s stock price in minutes.[read more]

exclusive

9 Amazing Ways Big Data Is Used Today to Change the World

November 5, 2013 by Bernard Marr

the big data guru

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value. This post outlines the 9 areas in which big data is used most extensively today to add real value.[read more]

exclusive

Danger: 3 Reasons to Be Scared of Big Data

September 24, 2013 by Bernard Marr
2

This post tackles the dark side of big data and outlines 3 scenarios in which big data analytics can be used for good or evil. The big concern I have is what happens when, for whatever reason, the government or powerful companies turn evil? I feel that this is such an important debate to be had and one that many data and analytics experts and vendors seem to shy away from.[read more]