Sentiment Analytics

Big Social Data

From eating and drinking to watching entertainment to reading, just to name a few, the social conversations of consumers often reveal tremendous insight on their interests, activities, likes, dislikes, attitudes and behaviors simply as a byproduct of their ‘off-line’ engagements while engaging online.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

Tom Anderson

Here's a Q and A with Tom Anderson, a pioneer in defining and promoting Next Generation Market Research (NGMR). NGMR derives insights from the ensemble of sources via the application of advanced analytical methods including data mining and text analytics.[read more]

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Promises, promises! Text analytics literature is full of them. Gain valuable insights! Know your customer! Harness the power of Big Data! The problem is that knowing something about your customer isn’t the same as having the ability to turn that information into cold hard cash.[read more]

Big Data's time to shine

Big Data seems to be the buzz on the street now. Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.[read more]

Big Data and CRM

Customer Relationship Management has always involved data, but most of it used to be structured data; new techniques make it possible to process, store and analyse massive amounts of unstructured data as well, which means CRM can finally become a true revenue driver.[read more]

Big data analytics give us unprecedented power to leverage the ever-increasing volumes of data. Now combine this with robotic technology and you could see 'big data enabled robots' challenging us for almost any of our jobs - including knowledge worker jobs![read more]

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Person of Interest is a broadcast television show on CBS where a “machine” predicts a person most likely to die within 24-48 hours. Then, it’s up to a mercenary and a data scientist to find that person and help them escape their fate. What technology components could be part of such a project? And can you help discover more?[read more]

"This year I would like to do something different and address trends in the business analytics industry that, in my opinion, will affect all industries in the next 1-3 years. The purpose of these predictions is to provide some guidance so that the companies we represent today make informed decisions in the area of analytics that could affect their profitability and revenues in the future:"[read more]

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Six months of social media / market research / customer experience / BI conferences — late January to July, 2013.[read more]

What would happen if data, not politics or purely commercial development, drove the design of our cities and towns? Singapore is a marvel of efficiency, the result of a dedication to data-driven life design and urban planning. The (ART+DATA) Institute is examining how the philosophy of data-influenced design can be applied to the organization of living, with Singapore as the prime example.[read more]

Shutterstock

I see a clear analogy between Ansel Adams' "pure" or complete photography and seeking a complete business picture.[read more]

So now it's time for SAP to make its move and with this weeks announcement, SAP becomes a contender in the social software market. Now this didn't just happen though, there's a bit of a story to it, as one might expect.[read more]

What can a CEO learn from the most famous cello player of the modern age? A great deal indeed. More than any other modern performer, Yo Yo Ma has taken his mastery of an obscure musical instrument, and turned himself into an enduring enterprise and a analytical marketing machine.[read more]

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The United States National Security Agency (NSA) is drowning in data. There are more data to be stored and analyzed than budget to procure more supercomputers, programmers and analytic talent. It begs the question then, if the NSA cannot keep up with the flood of Big Data, is there hope for your company?[read more]