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Culture/Leadership

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

The Federal Government Should Fund More Data Pilot Projects

July 8, 2014 by Travis Korte

Data pilot projects.

If the federal government wants to use data to “solve problems, improve well-being, and generate economic prosperity” on a national scale, as the White House wrote in a recent report, it must start at the local level. Cities and states offer fertile soil for data pilot projects, and the knowledge gained from these projects can lead to insights that apply far beyond their origins.[read more]

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Beware of Big Data Technology Zealotry

June 23, 2014 by Paul Barsch

Risky Business column.

Invariably, there are hundreds of additional arguments proffered by big data vendors and technology zealots inhabiting organizations just like yours. However, there are few crisp binary choices in technology decision making, especially in today’s heterogeneous big data environments. Beware big data zealots that counsel you otherwise.[read more]

Conflict and Surprise: Big Data's Big Storytelling Potential

June 18, 2014 by Rishi Shah

Big data's storytelling potential.

OK, OK – you may be saying to yourself, "Well, of course I have a story!" After all, you have a DMP that delivers content and ads to all of your users. You have an ad network that pads the CPMs on your remnant inventory. You have an expensive recommendation engine that surfaces relevant information at the bottom of every page. Isn't that enough? Isn't that my story?[read more]

From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data

May 29, 2014 by Mark van Rijmenam

How consumers will monetize their personal data.

In a world where more data is created than ever before, data ownership is gaining in importance. Not only organisations understand the value of data. Also consumers are becoming more aware of the value of their data and they are less willing to give companies their sensitive data for free.[read more]

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Should You Jump on the Gamification Bandwagon?

April 30, 2014 by Rick Delgado

Gamification.

Implementing a gamification strategy may not be as simple as it looks. When the decision is made to develop a game for your business, it usually requires the investment of significant time and resources. Even once the game is out to the masses, it likely won’t be perfect and will require more time to polish out the bugs and problems while including new additions to keep players engaged.[read more]

How Data Will Make Air Travel Safer

March 25, 2014 by Travis Korte

Safer airtravel with better data.

Airlines and air traffic controllers use a lot of information to keep passengers safe, integrating weather readings, physical information about the plane, passenger data, and other kinds of data. But as the uncertainty surrounding Malaysia Airlines Flight 370′s disappearance confirms, better information and ways to act on it will be crucial for the future of air safety.[read more]

Will 2014 Bring the Death of the IT Manager?

December 14, 2013 by Danny Walker
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IT Manager in 2014?

Computer Weekly predicts that IT departments will shrink by as much as 75% over the next five years as cloud accelerates, while Gartner predicts that by 2017, the chief marketing officer will spend more on software than the chief information officer. So does this mean the death of the IT manager in 2014?[read more]

Obstacles to Personal Genetic Testing in the U.S. and Abroad

November 14, 2013 by Travis Korte

There is no reason people should not be able to pay to have their genes sequenced, particularly now that companies such as 23andMe have helped make personal genomics so inexpensive. Broader adoption of personal genetic testing would not only provide more individuals with information on their health profiles and genealogical histories, it would contribute to a dataset that could eventually help medical researchers investigate treatments to many genetic diseases.[read more]

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When Big Data Loses to the Anecdote

November 5, 2013 by Paul Barsch
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risky business

Need to persuade someone to take a course of action? Simply presenting numbers, for numbers sake, will only cause glassy eyes and blank stares from those you are trying to persuade. Keep in mind that while it’s tempting to believe that we “must bring data” and lots of it in order to persuade, sometimes it’s the personal anecdote/s that end up making the final sale.[read more]

A Cautionary Tale of Data Governance

November 4, 2013 by Guy Cuthbert

interconnected world

It's many times harder to sell a potential improvement than to allay a potential risk, so perhaps the following apocryphal tale of a hypothetical global product organization might serve to highlight the potential risk, and consequential cost, of ignoring master data management in this interconnected, automated, global marketplace.[read more]

Balanced Teams Necessary for Big Data Initiatives

November 2, 2013 by Roman Vladimirov

data team

Due to the amount of time that people in the tech and enterprise worlds spend talking about big data and analytics, it can be easy – or even tempting – to undervalue these tools. Once a trend has been present for long enough, it is susceptible to being taken for granted, as has been the case with cloud computing.[read more]

CERN: A Case Study in "Big Science" Data Management

October 29, 2013 by Travis Korte

nuclear research

The European Organization for Nuclear Research (CERN) became a poster-child for organizing and processing enormous quantities of data during its search for the Higgs boson and other physics investigations, but scaling up is not the only data hurdle the organization has had to jump.[read more]

Managing Data Scientists

October 25, 2013 by Istvan Hajnal

With the rise of the "data scientist," a lot has been said about the definition, role, qualifications and skills of the data scientist, and how to hire them. A somewhat neglected topic is how to manage data scientists. Indeed, data scientists, by their very nature, are hard to manage.[read more]