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Text Analytics

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]


Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

Strange Uses for Sentiment Analysis

March 14, 2014 by Rami Nuseir

Sentiment analysis.

A large airline company started monitoring tweets about their flights to see how clients were feeling about delays, upgrades, new planes, in-flight entertainment, and more. Nothing special there, except when they began feeding this information to their customer support platform (ZenDesk, I think?) and solving them in real-time.[read more]

Text Mining and Pronouns

March 12, 2014 by Mekkin Bjarnadottir

Text mining and pronouns.

There’s nothing that makes me more sad than a lost, lonely pronoun separated from its antecedent, or the noun to which the pronoun is referring. The process of determining pronoun ownership, and thereby determining who or what is being spoken about in a particular phrase, is something we call anaphora resolution, and it’s something we’ve been working on for a long time.[read more]

Climate Change Under the Text Analytics Microscope

February 28, 2014 by Scott Van Boeyen

What does Leo have to do with climate change? You'll find out.

I looked at #fail first, to see what came up, and found a bunch of tweets insulting people who thought the cold burst this winter disproved climate change. My favorite example came from an American user who tweeted "saying a cold snap disproves climate change is like saying the ability to jump disproves gravity."[read more]


Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]

Naming and Classifying: Text Analysis Vs. Text Analytics

January 8, 2014 by Seth Grimes

Naming and classifying like Aristotle.

Analysts and marketers do a lot of naming and classifying -- This is a That -- in order to communicate distinctions among the many available products and technologies. The categorization practice dates back at least to Aristotle, who created taxonomies for scientific classification. Classification helps us describe and predict.[read more]


Never Stop Expecting More from Your Unstructured Data

December 5, 2013 by Luca Scagliarini

Unstructured data.

Where there is information, there is also software trying to make sense of it and traditionally, this software is based on keyword technologies. These technologies are so widely used that it is common to think that using keywords is an easy and effective way to access and analyze information. But in reality, this is not completely true.[read more]

Peter Drucker Correctly Predicted Today's Information Revolution and the Power of Big Data Variety

December 4, 2013 by Mike Urbonas

Peter Drucker.

Today’s information revolution was predicted by Peter Drucker, the father of modern business management – back in 1998! Remarkably, Drucker also foresaw the power of utilizing Big Data variety to enable effective executive decisions leading to business success.[read more]


How Big Data Will Change People Management Forever

November 19, 2013 by Bernard Marr

The Big Data Guru column.

Big data will have an impact in so many business areas. In this post I look at how big data is used in people management (or HR) settings to change the measurement, analysis and management of people forever. I believe big data can make a real impact in the area of people management, but only if companies invest in building the big data and analytics skills and expertise now.[read more]

Big Data and the Analytics Arms Race

November 19, 2013 by Bill Franks

If you aren't using analytics, you are falling behind.

The takeaway point that I want to stress is that if you don’t focus on how to effectively capture and analyze the data coming at you today, you’ll be even further behind tomorrow. There is an arms race of sorts going on in the world of big data and analytics.[read more]


Text Analytics for Tracking Executive Hubris?

November 18, 2013 by Paul Barsch

Risky Business column.

With computers reading the news, it’s more important than ever for leaders of all stripes to be cognizant that stakeholders are watching and acting on their words—often in near real time. The next audacious “off the cuff” statement your CEO makes could tank your company’s stock price in minutes.[read more]

Analytics Continue to Make Waves in Marketing

November 12, 2013 by Roman Vladimirov

Making waves in marketing.

Marketing was one of the first major avenues of modern business operations where big data and analytics were prominently applied, to considerably beneficial effect. These tools have continued to demonstrate their value in the marketing sphere, granting companies an avenue through which to understand customers' preferences more thoroughly, bolstering consumer engagement for the betterment of businesses and customers alike.[read more]


9 Amazing Ways Big Data Is Used Today to Change the World

November 5, 2013 by Bernard Marr

the big data guru

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value. This post outlines the 9 areas in which big data is used most extensively today to add real value.[read more]


Danger: 3 Reasons to Be Scared of Big Data

September 24, 2013 by Bernard Marr

This post tackles the dark side of big data and outlines 3 scenarios in which big data analytics can be used for good or evil. The big concern I have is what happens when, for whatever reason, the government or powerful companies turn evil? I feel that this is such an important debate to be had and one that many data and analytics experts and vendors seem to shy away from.[read more]