Best Practices

How can Big Data deal with social risk?

Corporations are faced with literally millions of potential threat sources given how the social aspect of today’s online world has empowered practically every individual with immediate reach and influence to broadcast their disappointment, displeasure or disgust with a brand.[read more]

Big Data changes

When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.[read more]

Big Data magic / DisneyParks blogs

Recently, Walt Disney announced the introduction of the wireless-tracking wristband ‘MagicBand’ to Walt Disney World. They aim to make the visit to the Walt Disney World in Orlando a more magical experience while in return record the complete data trail of the visitors.[read more]

KPI / shutterstock

The healthcare industry has a very large number of complex KPI. From research to patient care to operations and finance, KPIs and their management (metadata management, master data management) are critical to overall organizational success.[read more]

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

What's your Big Data strategy? / shutterstock

Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit deeper into the reasoning behind this and find out who within the organization should be the sponsor for a big data strategy. It would be wise to have one high up in the organization.[read more]

Rick Smolen

SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAP Executive Steve Lucas was the host of an Intel-sponsored Big Data special interest group meeting at the conference; Rick Smolen, a former Time Life journalist, also spoke at the event.[read more]

database / shutterstock

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]

business analysis

If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a list of 5 business analysis techniques to get you started.[read more]

spreadsheet / shutterstock

Most business users have no IT experience. They can only rely on the business spreadsheet software to complete such computing. However, the traditional business spreadsheet software is weak in calculation, which will bring about errors in the calculation process.[read more]

Tactical analytics: stay on the right path

From social media sentiment analysis to dynamic product pricing, we’re adopting more and more super-fast micro-decision systems to do what’s good “right now, right there” without much consideration for the cumulative effect over a longer period and a broader scope.[read more]

A tale of two BIs

All modern Information Technologies which are capable of improving the enterprise competitiveness fall in the scope of BI, such as ERP, CRM, Reporting tools, Data Computing, Statistical Analysis, Data Mining, OLAP, and ETL, etc. They can be divided into two categories: Desktop BI and Solution BI.[read more]

BI roadblocks?

People have been writing about the limitations of self-service BI for years. What does the failure of self-service BI mean for Big Data? Big problems. Unless self-service and pervasive BI become the norm, enterprises will never productively tap the business ROI from Big Data.[read more]

Cloud computing / shutterstock

At its most basic, cloud computing is about the ability to enhance enterprise value through more efficient use of IT resources. One of the more innovative ways to boost capacity and add capabilities in a cloud environment is by the virtualization of services and infrastructure.[read more]

Mobile & Decision Management: James Taylor

While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out this video to see the interview.[read more]