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Best Practices

Top 5 Things Recruiters Should Ask Their Big Data

September 13, 2014 by Trips Reddy

Recruiters. 

The human capital of any company truly is one of its most valuable assets. But unlike the technological advances in marketing, customer support and sales, recruitment at most companies hasn't seen significant improvements that support analytics-driven, evidenced-based talent acquisition.[read more]

Non-Consensual User Data Tests Violate Fundamental Rights

September 9, 2014 by Tracey Wallace

Your data.

It might sound cliche, but what big data needs is the enforcement of the Golden Rule: treat my data as you would want yours treated. For most people, that means allowing for the ability to consent to a study, or opt-out of collection entirely if they so choose.[read more]

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Connecting the Data Dots Keeps These Companies Alive

August 27, 2014 by Tamara Dull

The Big Data MOPS Series.

What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? They’re all online; they have no brick-&-mortar presence. If their website or mobile app is unavailable, it’s as if they don’t exist.[read more]

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We’re Traveling at the Speed of Cool to Creepy

August 22, 2014 by Tamara Dull

The Big Data MOPS Series.

It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.[read more]

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Dear Facebook, It’s Not You, It’s Us

August 15, 2014 by Tamara Dull

The Big Data MOPS Series.

Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings have begun to change. You crossed a line, dude.[read more]

We Need an "Internet of Not Only Customers"

August 8, 2014 by Peter Perera
2

Internet for not only customers. 

CRM software vendors tout a similar story-line. “Focus on customers”, they all say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company”. But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers”. Turn into a “Connections Company”. To help pull this off, CRM software needs to be more context-aware and behave more like a graph database. Knowing customers requires also knowing all their possible contextual identities and corresponding connections to others.[read more]

How to Make Your Department More Data-Friendly

July 30, 2014 by Rishi Shah

Making data accessable. 

Big data is doing big things – or it isn't. That's the general sentiment across all industries when it comes to the topic and many professionals are coming up against the same questions: Is big data worth it? Does it produce ROI? Is it just a phase? Will data become an asset? Who are the major players? Does any of it matter?[read more]

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If You Think Data Security is IT’s Responsibility, Think Again

July 23, 2014 by Tamara Dull
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The Big Data MOPS Series.

What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is important, especially in this new age of big data, think again.[read more]

Verizon Flirts with Thin Data Rights Line

July 23, 2014 by Tracey Wallace

Verizon.

The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status on the big data radar. With more than 1 million customers, Verizon Wireless is the leading wireless carrier in the United States, ahead of competitors AT&T, Sprint and T-Mobile.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

How Data and Analytics Can Help the Developing World

July 19, 2014 by Travis Korte
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The Developing World.

While commentators routinely discuss the opportunities for the United States and many other developed countries to use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.[read more]

Using Data to Build a More Effective Content Strategy

July 18, 2014 by Jess Martin

Content strategy and big data.

With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.[read more]

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The White House Recently Completed a Study on Big Data Privacy: Do You Care?

July 16, 2014 by Tamara Dull
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The Big Data MOPS Series.

With today’s big data technologies, it’s becoming easier to re-identify individuals from this anonymized data. Programming techniques have been and continue to be developed to pull these anonymized pieces back together from one or more data sets.[read more]

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The Rule of Three Works for IT

July 14, 2014 by Paul Barsch

Risky Business column.

The rule of three is a teaching, writing or presenting device where a key concept is broken into three easy to remember pieces. Does the rule of three apply to the fields of technology and business? Going forward, let’s be sure to use more tricolons in our training materials, internal presentations and customer whitepapers.[read more]

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Who Owns the Data? Well, It’s Complicated

July 11, 2014 by Tamara Dull

The Big Data MOPS Series.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It has left me scratching my head and wondering, “Who owns my data, anyway?”[read more]