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Market Research

Perfect Information Doesn't Equal Perfect Predictions

December 16, 2013 by Bill Franks

Imperfect predictions / shutterstock

What if we were able to actually know everything there is to know about our customers? What if we were able to understand them as fully as or better than they understand themselves? Would that lead to predictive models that were perfectly able to predict?[read more]

Projected Growth Rates of the BI Software and Big Data Analytics Markets [VIDEO]

October 7, 2013 by Lachlan James

In this episode, we take a look at the current and projected growth rates of the BI software and Big Data analytics markets. To complement these statistical findings, we then offer some tips for initiating business analytics initiatives and deciphering Return on Investment and Total Cost of Ownership.[read more]

How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments

August 26, 2013 by Mark van Rijmenam

Nordstrom is investing heavily in big data. Their goal is to figure out what products to promote to which customers when and via what channel. Nordstrom wants to provide a customized personal experience and with the vast amounts of data they collect they can achieve this goal.[read more]

5 Steps To Data-Driven Marketing [INFOGRAPHIC]

August 16, 2013 by Mark van Rijmenam

At BigData-Startups we know that big data offers a lot of possibilities for any industry, any organization and any department. Just recently, Teradata released the results of their data-driven marketing survey and these show why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations can do to change that.[read more]

A Self-Driving Car Will Create 1 Gigabyte of Data Per Second: New Big Data Opportunity?

July 22, 2013 by Mark van Rijmenam

Earlier I showed how Ford is driving in the right direction with big data, but basically the entire automotive industry should take advantage of the benefits of big data. Especially the automotive industry, where there are many moving parts that can be improved with sensors for data collection.[read more]

What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]

July 21, 2013 by Mark van Rijmenam

What's Google got on you?

Big Data brings big privacy issues. Baynote has created an infographic that shows the vast amounts of different types of data collected by the five largest tech companies in the world -- Google, Apple, Facebook, Yahoo! and Amazon -- ranging from search queries, profile information to even your phone number.[read more]

Apple and Motorola Re-Visit Old Values in New Ads

July 18, 2013 by Robert Passikoff

Motorola ad

What elements of a product do consumers respond to most strongly? Let's break down ads for two different brands -- Apple and Motorola -- and examine the data surrounding their performance among different consumer segments.[read more]

Self-Service BI Customers Are Not All the Same (Part 1)

July 17, 2013 by Rick Sherman

The road to self-service BI

Enterprises need a better understanding of self-service BI so they can avoid the common mistakes often made with it. First lesson: customers come in all shapes and sizes. Customer segmentation is Marketing 101, but for some reason the high tech industry doesn’t seem to get it.[read more]


Marketers Leading the Charge to Unlock Value from Big Data

July 13, 2013 by Kevin Glacken

Marketers leading the way

Many Marketing, Insight, Brand and Product teams are leading the charge within their organizations to extract true, actionable intelligence from the hype of “big data.” They are using advanced social intelligence to set their strategies, guide their decision-making and drive innovation.[read more]

The Impact of Advanced Social Intelligence on Marketing

June 28, 2013 by Michael Cohn

How does Advanced Social Intelligence affect marketing?

Social intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition. Social marketing intelligence pertains to trending socio-psychological advertising and marketing strategies and tactics.[read more]

Great Analytics Vendors: 5 Must-Have Traits

June 6, 2013 by Melissa Thermidor

What does a good analytics vendor look like?

Let’s face it: the best way to make your organization more data-driven is to get the best analytics talent within your organization. So what should you look for in your analytics vendor?[read more]

Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]

June 3, 2013 by Mark van Rijmenam

Analyzing Big Data

We are experiencing the creation of an economy powered by a new business resource: big data. Leading organizations are leveraging and analytics-driven approach -- fueled by data -- to achieve sustainable marketplace advantage and create entirely new business models.[read more]

How Customers Are Enriching Your CRM

May 27, 2013 by Ephraim Cohen

CRM diagram

CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are they really making most of the CRM solution that they have implemented into their organization? Is it really helping you build relationships with your client that you have strived for?[read more]


Big Data Is Changing the Whole Equation for Business

May 24, 2013 by Rob Boirun

Big Data changes

When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.[read more]

First Look: FICO Decision Optimizer

May 22, 2013 by James Taylor

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]