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Market Research

What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]

July 21, 2013 by Mark van Rijmenam

What's Google got on you?

Big Data brings big privacy issues. Baynote has created an infographic that shows the vast amounts of different types of data collected by the five largest tech companies in the world -- Google, Apple, Facebook, Yahoo! and Amazon -- ranging from search queries, profile information to even your phone number.[read more]

Apple and Motorola Re-Visit Old Values in New Ads

July 18, 2013 by Robert Passikoff

Motorola ad

What elements of a product do consumers respond to most strongly? Let's break down ads for two different brands -- Apple and Motorola -- and examine the data surrounding their performance among different consumer segments.[read more]

Self-Service BI Customers Are Not All the Same (Part 1)

July 17, 2013 by Rick Sherman

The road to self-service BI

Enterprises need a better understanding of self-service BI so they can avoid the common mistakes often made with it. First lesson: customers come in all shapes and sizes. Customer segmentation is Marketing 101, but for some reason the high tech industry doesn’t seem to get it.[read more]

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Marketers Leading the Charge to Unlock Value from Big Data

July 13, 2013 by Kevin Glacken
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Marketers leading the way

Many Marketing, Insight, Brand and Product teams are leading the charge within their organizations to extract true, actionable intelligence from the hype of “big data.” They are using advanced social intelligence to set their strategies, guide their decision-making and drive innovation.[read more]

The Impact of Advanced Social Intelligence on Marketing

June 28, 2013 by Michael Cohn
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How does Advanced Social Intelligence affect marketing?

Social intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition. Social marketing intelligence pertains to trending socio-psychological advertising and marketing strategies and tactics.[read more]

Great Analytics Vendors: 5 Must-Have Traits

June 6, 2013 by Melissa Thermidor

What does a good analytics vendor look like?

Let’s face it: the best way to make your organization more data-driven is to get the best analytics talent within your organization. So what should you look for in your analytics vendor?[read more]

Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]

June 3, 2013 by Mark van Rijmenam

Analyzing Big Data

We are experiencing the creation of an economy powered by a new business resource: big data. Leading organizations are leveraging and analytics-driven approach -- fueled by data -- to achieve sustainable marketplace advantage and create entirely new business models.[read more]

How Customers Are Enriching Your CRM

May 27, 2013 by Ephraim Cohen
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CRM diagram

CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are they really making most of the CRM solution that they have implemented into their organization? Is it really helping you build relationships with your client that you have strived for?[read more]

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Big Data Is Changing the Whole Equation for Business

May 24, 2013 by Rob Boirun

Big Data changes

When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.[read more]

First Look: FICO Decision Optimizer

May 22, 2013 by James Taylor

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

Seven Steps to Rejuvenate Your Marketing Database

May 20, 2013 by Sundeep Kapur

database / shutterstock

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]

Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]

May 15, 2013 by John Cheney

Marketing automation

Leading marketing and advertising agencies are discovering that marketing automation is giving them the power to outflank their competition. Here are the steps you can take to automate your marketing, improving your customer service and your profits in the process.[read more]

Are Video Streams Overflowing, And Will You Pay For It?

May 15, 2013 by Robert Passikoff

Future of video streaming

Fact #1: the video streaming category is getting crowded. And, fact #2, it’s getting more than a little competitive, as media companies are moving into streaming video looking for their own new revenue streams. What does this mean for consumers?[read more]

New Big Data Platform: Gainsight

May 14, 2013 by Mark van Rijmenam

Customer data / shutterstock

Focusing on customer retention and reducing churn instead of customer acquisition, Gainsight integrates with Salesforce and uses sales data, surveys, support tickets, usage logs and other sources of customer intelligence to turn customer retention into an automated, data-driven process.[read more]

Helpful or Creepy? Avoid Crossing the Line with Big Data

May 10, 2013 by Bill Franks
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big data privacy / shutterstock

One of the most discussed concerns surrounding big data today is privacy. While many powerful analytics are possible with the detailed data that is now collected on each of us, the sensitive nature of much of that data requires rethinking data practices and applications.[read more]

 

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