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Market Research

Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]

June 3, 2013 by Mark van Rijmenam

Analyzing Big Data

We are experiencing the creation of an economy powered by a new business resource: big data. Leading organizations are leveraging and analytics-driven approach -- fueled by data -- to achieve sustainable marketplace advantage and create entirely new business models.[read more]

How Customers Are Enriching Your CRM

May 27, 2013 by Ephraim Cohen
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CRM diagram

CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are they really making most of the CRM solution that they have implemented into their organization? Is it really helping you build relationships with your client that you have strived for?[read more]

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Big Data Is Changing the Whole Equation for Business

May 24, 2013 by Rob Boirun

Big Data changes

When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.[read more]

First Look: FICO Decision Optimizer

May 22, 2013 by James Taylor

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

Seven Steps to Rejuvenate Your Marketing Database

May 20, 2013 by Sundeep Kapur

database / shutterstock

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]

Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]

May 15, 2013 by John Cheney

Marketing automation

Leading marketing and advertising agencies are discovering that marketing automation is giving them the power to outflank their competition. Here are the steps you can take to automate your marketing, improving your customer service and your profits in the process.[read more]

Are Video Streams Overflowing, And Will You Pay For It?

May 15, 2013 by Robert Passikoff

Future of video streaming

Fact #1: the video streaming category is getting crowded. And, fact #2, it’s getting more than a little competitive, as media companies are moving into streaming video looking for their own new revenue streams. What does this mean for consumers?[read more]

New Big Data Platform: Gainsight

May 14, 2013 by Mark van Rijmenam

Customer data / shutterstock

Focusing on customer retention and reducing churn instead of customer acquisition, Gainsight integrates with Salesforce and uses sales data, surveys, support tickets, usage logs and other sources of customer intelligence to turn customer retention into an automated, data-driven process.[read more]

Helpful or Creepy? Avoid Crossing the Line with Big Data

May 10, 2013 by Bill Franks
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big data privacy / shutterstock

One of the most discussed concerns surrounding big data today is privacy. While many powerful analytics are possible with the detailed data that is now collected on each of us, the sensitive nature of much of that data requires rethinking data practices and applications.[read more]

Silicon Valley: From Electronic Warfare to Big Data

May 9, 2013 by TJ Laher

A Big Data solution

Cloud, social, mobile: all of these technologies are connected through one important commonality, and that is Big Data. By allowing individuals to quickly discover important information through the use of data, organizations are given the power to make smarter data-driven business decisions.[read more]

Big Social Data Can Unlock the Power of Engaged Viewers

May 7, 2013 by Kevin Glacken

Big Social Data

From eating and drinking to watching entertainment to reading, just to name a few, the social conversations of consumers often reveal tremendous insight on their interests, activities, likes, dislikes, attitudes and behaviors simply as a byproduct of their ‘off-line’ engagements while engaging online.[read more]

Determining Perception Gap Through Twitter [INFOGRAPHIC]

May 6, 2013 by Melissa Thermidor

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

Warren Buffett, the Human Big Data Engine

May 5, 2013 by Ana Andreescu

stock market genius / shutterstock

The way Buffett operates is not unlike the best use cases for big data. Among other things, his success lies in his ability to make good decisions in accordance with quality benchmarks. This is the key to using big data well, and to business success in general.[read more]

Think Mid Data, and Triangulate: Tom H.C. Anderson on Next Generation Research Methods

May 3, 2013 by Seth Grimes

Tom Anderson

Here's a Q and A with Tom Anderson, a pioneer in defining and promoting Next Generation Market Research (NGMR). NGMR derives insights from the ensemble of sources via the application of advanced analytical methods including data mining and text analytics.[read more]

Be a Text Analytics Heretic

April 30, 2013 by Meta S. Brown

Promises, promises! Text analytics literature is full of them. Gain valuable insights! Know your customer! Harness the power of Big Data! The problem is that knowing something about your customer isn’t the same as having the ability to turn that information into cold hard cash.[read more]