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Forrester’s Customer Experience Forum 2012

May 11, 2012 by Erin Polka
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This year, Forrester’s Customer Experience Forum will feature case studies, data, business models, and tools from its upcoming book, Outside In: The Power of Putting Customers at the Center of Your Business. It will show you how leaders in industries like financial services, retail, media, and telecommunications take control of the factors that make or break customer experience at their organizations with tools including ecosystem maps and the six disciplines of customer experience. [read more]

TV By the Numbers: Measuring My Viewing Habits Online

May 2, 2012 by Matthew Hurst
with 70 views
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For the last two years I’ve been using social media tools like Get Glue, Miso, and IntoNow to track my viewing and to share my favorite TV shows with friends. These social networks use websites and smartphone apps to encourage more social viewing, opening up the sometimes isolated TV watching experience by connecting viewers who check-in to the same program and generating conversations among fans of the shows. [read more]

Fashion + Analytics + Social = The Perfect Ensemble

April 27, 2012 by Timo Elliott
with 244 views
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Better analytics can directly help profitability. Better analytics can help optimize every aspect of the fashion business, including the supply chain, customer segmentation, spotting hot items, avoiding stockouts, monitoring profitability, etc. Companies like Burberry have reduced costs by over $150 million by driving down stock inventory levels thanks to data coming from their SAP systems. [read more]

IBM Makes Big Data Deal for Vivisimo and Supports Cloudera Hadoop

April 27, 2012 by Mark Smith
with 302 views
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The Vivisimo acquisition is important for IBM because it has not had a substantive search technology for its information management portfolio that can operate across all types of information. Competitively this is critical; the demand for better search has led Oracle to expand its efforts with Oracle Secure Enterprise Search and to acquire Endeca for more depth on structured data. [read more]

Radius Brings Sales Intelligence on Small Businesses to All Businesses

April 25, 2012 by Brent Leary
with 85 views
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It’s pretty hard to get good information on small businesses, and very hard to get info on very small businesses, which is why a company called Radius caught my attention.  While they’ve been around for about three years, they officially launched their cloud-based sales intelligence service yesterday. What makes their service... [read more]

Revealing Human Nature through Social Media Measurement

April 20, 2012 by Lawrence Ampofo
with 124 views
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This recently published article in Nature examined how memes and ideas behave on social media platforms, shedding light on the nature of human behaviour online. In it, the research team claimed that (on Twitter at least) the average online user engages with only a limited number of memes as certain ideas survive, indeed thrive, at the expense of others. [read more]

The Future of Advertising at a Glance

April 19, 2012 by Maggie Fox
with 211 views
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No, I’m not talking about Catvertising. The online advertising landscape is changing at a staggering pace. A recent report from mobile analytics company Flurry provides a great visualization that illustrates how long consumers spend consuming TV, Print, Radio, Web, and Mobile media against how much advertisers are actually spending within each media category. [read more]

What Data Scientists Must Learn About Customers

April 16, 2012 by Brett Stupakevich
with 239 views
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While social, web, mobile, and other sources of customer data can help companies develop richer views of their customers, data analysts who work with this data need to develop a greater understanding about what makes customers tick. [read more]

Social sentiment matters!

April 16, 2012 by Seth Grimes
with 169 views
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Emotions, attitudes & opinions are the heart of social understanding. [read more]

Marketing Optimization with LityxIQ

April 4, 2012 by David Smith
with 58 views
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Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data. (For example, how Target used statistical modeling to predict demographic attribues of customers, like pregnancy, to target coupons.) To get such powerful insights into the hands of marketers, DC-area company LityxIQ... [read more]

Add Branded and Non-Branded Keywords separately in Google Analytics Dashboard

March 29, 2012 by Gunjan Amit
with 116 views
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In the new interface of Google Analytics, my favorite feature is multiple dashboards option. You can design the dashboards based on needs of different departments of your company.The main interest of online marketing team is in keywords which are bringing traffic to the website. The keywords list can help them in measuring their SEO efforts. Sometimes when we select the top 10 or 20 keywords and try to show in the regular reports, the branded keywords tops the list. [read more]

How To Kill It at SEO Like Zappos

March 27, 2012 by Eric Siu âś“
with 1,288 views
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Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will lend some insight into Big Z’s search engine optimization domination. [read more]

What is the Future of Social Media Analysis?

March 23, 2012 by Lawrence Ampofo
with 231 views
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I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further... [read more]

So, what is Digital Analytics then?

March 12, 2012 by Akin Arikan
with 332 views
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...as the digital and physical worlds are increasingly intertwined, digital analytics are becoming a key intelligence for business decisions and CRM, not just channel optimization or making page content/layout better. [read more]

What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions

March 7, 2012 by Jennifer Roberts
with 263 views
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At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing intentions or services from social data. We talk so much about it that sometimes we fail to fully explain why a social media strategy focused on understanding consumer expressions of intent is so much more valuable to a company than one that relies on volume-based monitoring. [read more]

Proctor & Gamble - A Case Study in Business Analytics

March 5, 2012 by Smart Analytics
with 1,231 views
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P&G’s has 127,000 employees and 300 brands sold in 180 countries. P&G averages about 4 billion transactions daily. P&G CEO Bob McDonald has staked out a strategy to “digitize” the company’s processes from end to end, and Business Sufficiency, Business Sphere and Decision Cockpits is enabler of that agenda. [read more]