Market Research

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

database / shutterstock

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]

Marketing automation

Leading marketing and advertising agencies are discovering that marketing automation is giving them the power to outflank their competition. Here are the steps you can take to automate your marketing, improving your customer service and your profits in the process.[read more]

Future of video streaming

Fact #1: the video streaming category is getting crowded. And, fact #2, it’s getting more than a little competitive, as media companies are moving into streaming video looking for their own new revenue streams. What does this mean for consumers?[read more]

Customer data / shutterstock

Focusing on customer retention and reducing churn instead of customer acquisition, Gainsight integrates with Salesforce and uses sales data, surveys, support tickets, usage logs and other sources of customer intelligence to turn customer retention into an automated, data-driven process.[read more]

big data privacy / shutterstock

One of the most discussed concerns surrounding big data today is privacy. While many powerful analytics are possible with the detailed data that is now collected on each of us, the sensitive nature of much of that data requires rethinking data practices and applications.[read more]

A Big Data solution

Cloud, social, mobile: all of these technologies are connected through one important commonality, and that is Big Data. By allowing individuals to quickly discover important information through the use of data, organizations are given the power to make smarter data-driven business decisions.[read more]

Big Social Data

From eating and drinking to watching entertainment to reading, just to name a few, the social conversations of consumers often reveal tremendous insight on their interests, activities, likes, dislikes, attitudes and behaviors simply as a byproduct of their ‘off-line’ engagements while engaging online.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

stock market genius / shutterstock

The way Buffett operates is not unlike the best use cases for big data. Among other things, his success lies in his ability to make good decisions in accordance with quality benchmarks. This is the key to using big data well, and to business success in general.[read more]

Tom Anderson

Here's a Q and A with Tom Anderson, a pioneer in defining and promoting Next Generation Market Research (NGMR). NGMR derives insights from the ensemble of sources via the application of advanced analytical methods including data mining and text analytics.[read more]

text analytics / shutterstock

Promises, promises! Text analytics literature is full of them. Gain valuable insights! Know your customer! Harness the power of Big Data! The problem is that knowing something about your customer isn’t the same as having the ability to turn that information into cold hard cash.[read more]

Predictive analytics whiz: Dr. Eric Siegel

In this interview, Social Media Today's Henry Spethmann speaks with Dr. Eric Siegel -- author of the new book "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" -- about what predictive analytics is and how it can be applied to a number of different disciplines.[read more]

data flow

With big data come a few challenges. What can we do when data flows faster than it can be processed? There is a solution that benefits everyone (users, companies such as Google, Amazon, Netflix, Facebook or Twitter, and clients): better use of data science.[read more]

Data analysis team

Ron Johnson, the retail superstar behind the Apple store and Target’s turnaround, was hired to bring Penney back to profitability—and failed. It should be a lesson for us all. Company leaders—CEOs and boards—should hold decision-makers accountable for making data driven decisions.[read more]