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Social Data

Data generated by or about the use of social media
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Dear Facebook, It’s Not You, It’s Us

August 15, 2014 by Tamara Dull

The Big Data MOPS Series.

Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings have begun to change. You crossed a line, dude.[read more]

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How Data and Analytics Can Help the Developing World

July 19, 2014 by Travis Korte
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The Developing World.

While commentators routinely discuss the opportunities for the United States and many other developed countries to use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.[read more]

Get Deep Audience Intelligence Where It Matters: From Your Ads

July 16, 2014 by gennaro leo

Deep audience intelligence.

Intelligent ads are truly transformative across the sales landscape. The additive value of rich audience analytics accompanied with pure ad performance "metrics" allows our partners to articulate the premium value of their audiences and enables them to tell much more comprehensive stories in sales pitches.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
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The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

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Big Data Is Changing Every Industry, Even Yours!

July 1, 2014 by Bernard Marr

The Big Data Guru column.

For a business, the ability to have its production, stock control, distribution and security systems all connected and talking to each other will mean greater efficiency and less waste. Every area of industry is learning to reap the benefits of big data analysis, and it looks certain that finding innovative methods of gathering, recording and analyzing data is going to play a big part of business in the foreseeable future.[read more]

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A Quick Guide to Structured and Unstructured Data

June 28, 2014 by Michele Nemschoff
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Guide to structured and unstructured data.

Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has in the past been far too expensive for most companies to consider. Thanks to technologies such as Hadoop, unstructured data analysis is becoming more common in the business world.[read more]

Big Data’s Athletic Moment: Turning Sporting Arenas into Preferred Business Venues

June 24, 2014 by Tracey Wallace

Big data’s athletic moment.

Today, the opportunity to better the in-arena experience, one that is tailored for exactly how the fans use the space, is bigger than ever before. In the future, the sports arena or stadium may very well become the preferred business venue. Boston's TD Garden is also taking advantage of their professional fans, teaming up with LinkedIn to develop a business network within the arena.[read more]

How Technology Changed Customer Relation Management Systems

June 20, 2014 by Jessica Oaks
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Customer relation management systems.

Prior to the advent of digital technologies such as software and hardware, Internet and cloud-based programs, and data analysis tools, CRM was inefficient, often unreliable, and difficult. Now, with the help of technology, CRM has become, if not perfect, at least streamlined and more effective. There now exist tools which allow businesses to lower costs and increase revenue, all through customer relations.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

When Privacy is Good Business

June 13, 2014 by Tracey Wallace

Need privacy?

Big data can be scary. After all, its suggested implications seek to replace human foresight with predictive analyses given that humans simply cannot compute such massive amounts of information. Essentially, big data is a superhuman that lives in a cloud and comes across to those that use it most often in an easily understandable, visual platform that highlights the exact next step needed for the promised ROI.[read more]

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WOW! Big Data at Google

June 3, 2014 by Bernard Marr

The Big Data Guru column.

Google has not only significantly influenced the way we can now analyze big data (think MapReduce, BigQuery, etc.) – but they probably are more responsible than anyone else for making it part of our everyday lives. I believe that many of the innovative things Google is doing today, most companies will do in years to come.[read more]