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Social Data

Data generated by or about the use of social media

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 9, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

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PII, Anonymized Data, and Big Data Privacy

February 12, 2015 by Tamara Dull

The Big Data MOPS Series.

Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth date, five-digit zip code and gender? Sort of disconcerting, right?[read more]

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The World’s Largest, Fastest, Most Agile Supply Chain

December 31, 2014 by Keith Peterson

Supply chain.

There is one shipping firm in the world, maybe the galaxy, that is counted on more than FedEx, UPS, and DHL combined. In fact, this organization has an even more complex supply chain. It takes its own orders, makes its own goods, and ships them all in one night.[read more]

Data Innovation in Africa

December 6, 2014 by Travis Korte

Africa.

While many commentators have focused on data-driven innovation in the United States and Western Europe, developing regions, such as Africa, also offer important opportunities to use data to improve economic conditions and quality of life. Three major areas where data can help are improving health care, protecting the environment, and reducing crime and corruption.[read more]

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How Data Visualization Can Benefit SMBs

December 1, 2014 by Cameron Graham
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Data visualization.

Data visualization is a term mostly associated with big brands and corporations. Companies like Target, Deloitte, GitHub and Time Warner Cable all use data visualization tools to analyze and interpret information about their customers, allowing them to better target their marketing and sales efforts, improve internal processes. For many small businesses, data visualization is still a foreign concept.[read more]

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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

Miss the Right Connections at Your Own Peril

November 14, 2014 by Bill Franks

connection analytics / shutterstock

Part of what makes the analysis of connections so powerful is that while virtually every metric typically used for analysis focuses only on facts about each individual entity, the analysis of connections makes it possible to also understand each entity’s relationships to others[read more]

It's Time to Get Serious About Using Sensitive Data to Save Lives

November 13, 2014 by Joshua New

unlocking sensitive data / shutterstock

The use of sensitive data to address healthcare needs has a demonstrated history of being effective and necessary, and going forward, researchers and others working on healthcare issues should be encouraged to further embrace the use of sensitive data to save lives.[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 7, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]

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Where Do You Draw the Line Between Relevancy and Privacy?

October 30, 2014 by Tamara Dull

The Big Data MOPS Series. 

We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in real-time anymore. I’ll record a show, wait 20+ minutes, and “chase the show” with the recording—ad-free.[read more]

Spotlight on SiSense: BI Without the Bandwidth

October 9, 2014 by Shawn Gordon

Spotlight on SiSense.

I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting things, almost entirely around Big Data. The two items that stood out for me, were the Graph DataBase system Neo4j (which I wish I had time and a reason to dig into more), and SiSense, who absolutely blew my mind.[read more]

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Whose Story Are You Telling?

October 8, 2014 by Tamara Dull

The Big Data MOPS Series.

You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori
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Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]