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Analytics

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

Awesome Analytics: Are We There Yet?

March 23, 2015 by Timo Elliott

Awesome analytics.

Despite decades of BI investment, executive reliance on gut feel has actually increased. A hot topic of Gartner BI research in the late 1990s was the increasingly large ‘fact gap,’ whereby the amount of data available for decisions was rapidly outstripping the available analytic resources. With some minor modifications, such as changing ‘Terabytes’ to ‘Petabyes’ and ‘Analytic Personnel’ to ‘Data Scientists,’ the picture looks remarkably similar twenty years later.[read more]

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Can Big Data Analytics Fight Poaching?

March 19, 2015 by Jonathan Buckley

Big data and poaching.

The black rhinoceros is one of the most endangered animals on the planet. In 1970, around 65,000 of them roamed southern Africa, but today, recent estimates say there are just over 5,000 remaining. Poaching of this species has led to an ecological disaster. Without dwelling on the problem, what are the solutions?[read more]

Analytics and Exponential, Unpredictable Growth

March 13, 2015 by Bill Franks

Analytics.

Perhaps one of the biggest challenges with many sources of big data will be finding ways to take a scenario with exponential growth properties and figuring out how to filter and limit what is captured to transform the scenario into one of far less exponential, if not linear, growth.[read more]

Are You Listening to Your Conversations?

March 11, 2015 by Andrew Lamrock

Conversations with customers.

Customers not only use the phone more frequently to contact a business, but also prefer it. From those millions of conversation, millions of words, how many are really listened to and really understood? Technology can make this difficult, but now with real-time conversation scanning, you can listen to and understand every single conversation across your business. It's data like you've never known.[read more]

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Big Data News Bulletin: The Stories You Can't Miss in Feb/March 2015

February 26, 2015 by Bernard Marr

Big data news bulletin.

Barack Obama is said to have hand-picked D J Patil as the US Government’s first ever Chief Data Scientist. Patil made his name working for a long list of Silicon Valley tech companies including Paypal, Skype, LinkedIn and Ebay.[read more]

Using Decision Modeling to Make Predictive Analytics More Pervasive

February 25, 2015 by James Taylor

Predictive analytics.

So what is a decision requirements model? A decision requirements model describes the structure of the decision making involved in a decision you make over and over again like approving claims, pricing deals, making marketing offers or picking suppliers.[read more]

A New Generation of Analytics Offers Help for Sales

February 25, 2015 by Mark Smith

Sales and investment.

All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure than Sales. Like other organizations it must use information to derive insights about progress and problems and to decide what changes to make.[read more]

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Four Ways to Develop Customers for Life

February 24, 2015 by Don MacLennan

SaaS.

With the advent of Software as a Service (SaaS) and other subscription-based business models, Don discusses why it’s more pressing than ever to prevent churn. Your business can reach a 20 percent higher multiple in valuation with just a 2 percent reduction in churn.[read more]

DDoS - The Greatest Tool of Hackers in 2015

February 24, 2015 by Kelvin Smith

DDoS attack.

DDoS attacks have become a common buzzword for many enterprises with the increasing number of devices getting compromised. There is an overall impression created by such attacks that Anonymous is thrashing down not only the small but also the biggest players in the game without exemption from the attack.[read more]

Market Research and Big Data: A Difficult Relationship

February 23, 2015 by Istvan Hajnal

Market research & big data.

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniques there were appropriate.[read more]

5 Data-Driven Steps to Improve Customer Conversion Rates

February 18, 2015 by Michael Chorazak

Customer conversion rates.

The proper ecommerce analytics solutions can give you unparalleled insight into how to increase conversion rates. Here, we break down how.[read more]

How to Position Big Data

February 11, 2015 by Martyn Jones

Position big data.

Fueled by the new fashions on the block, principally Big Data, the Internet of Things, and to a lesser extent Cloud computing, there's a debate quietly taking please over what statistics is and is not, and where it fits in the whole new brave world of data architecture and management. For this piece I would like to put aspects of this discussion into context, by asking what 'Core Statistics' means in the context of the DW 3.0 Information Supply Framework.[read more]

The Market Is Hot, But How Many Quants Are Changing Jobs?

February 5, 2015 by Linda Burtch

Being a quantitative recruiter, I have had a unique perspective on the current climate and how it has changed over the years. From the talent shortage and relocation challenges of 2007 to the incredible employee turnover in 2011 to the building of the data science hype in 2014, the Big Data hiring market is starting to move even faster and is quickly picking up steam.[read more]

The Case for a 'New IT' Operating Model

February 4, 2015 by Bob Dvorak

Enterprise IT.

An IT budget is more than dollars and cents; human capital helps power innovation. The new IT operating model embraces a lean, rationalized application portfolio designed to free up resources. Embrace the power of the new IT operating model and drive digital innovation so your company not only survives but thrives.[read more]