Analytics

Social data on top 4 platforms

The top four social media channels, Twitter, Facebook, LinkedIn and Google+, are all used for different purposes by different people and brands, but how do they use each other to market their own brands? Does Facebook have a Twitter page? Does Google+ have a LinkedIn page?[read more]

Where's Big Data leading your business?

The topic of big data continues to pulsate with vigor in the market, as demonstrated by the wide variety of data innovations emerging daily and the talented professionals successfully pursuing the creation and use of big data solutions. So what trends might we see emerge in the Big Data ecosystem?[read more]

How can Big Data deal with social risk?

Corporations are faced with literally millions of potential threat sources given how the social aspect of today’s online world has empowered practically every individual with immediate reach and influence to broadcast their disappointment, displeasure or disgust with a brand.[read more]

Data processing / shutterstock

HStreaming is an analytics platform build on top of Hadoop and MapReduce. It allows analyses on unstructured and structured data in real-time, adding a significant improvement to Hadoop and MapReduce, as these tools are built for batch-processing.[read more]

Big Data magic / DisneyParks blogs

Recently, Walt Disney announced the introduction of the wireless-tracking wristband ‘MagicBand’ to Walt Disney World. They aim to make the visit to the Walt Disney World in Orlando a more magical experience while in return record the complete data trail of the visitors.[read more]

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

SEO is evolving.

No industry evolves as quickly as SEO. Marketing leaders want to understand how SEO is evolving strategically and what metrics will move the needle in search. Many of the strategies and tactics that once worked are evolving, and others are being replaced all together. Here's what you need to know to succeed today.[read more]

business analysis

If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a list of 5 business analysis techniques to get you started.[read more]

spreadsheet / shutterstock

Most business users have no IT experience. They can only rely on the business spreadsheet software to complete such computing. However, the traditional business spreadsheet software is weak in calculation, which will bring about errors in the calculation process.[read more]

Tactical analytics: stay on the right path

From social media sentiment analysis to dynamic product pricing, we’re adopting more and more super-fast micro-decision systems to do what’s good “right now, right there” without much consideration for the cumulative effect over a longer period and a broader scope.[read more]

A tale of two BIs

All modern Information Technologies which are capable of improving the enterprise competitiveness fall in the scope of BI, such as ERP, CRM, Reporting tools, Data Computing, Statistical Analysis, Data Mining, OLAP, and ETL, etc. They can be divided into two categories: Desktop BI and Solution BI.[read more]

Google+ and Big Data

Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives? Google already has a lot of your data but now they want ALL of your data in whatever form they can get it.[read more]

business skillset / shutterstock

Employees with technical skills are critical to enable an analytics program, but the ability to communicate, relate and navigate throughout an organization—so called “softer skills”—are especially needed to propagate analysis and communicate the impact of data-driven decision-making.[read more]

missing data values / shutterstock

Missing data can be a pain; having missing data and not knowing where it is can be even more of a pain. Here is a quick tip for potentially handling missing values during an ETL process, or during any data processing step, and how to quickly spot them.[read more]

data variety / shutterstock

Data variety stands out from the three Vs of big data from the report of the big data survey conducted by NewVantage Partners in 2012. One of the survey results shows companies focusing more on data variety instead of data volume both now and in the next three years.[read more]