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Analytics

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Growing Your User Base Using Mobile Analytics

May 22, 2015 by Patrick Gerald

No good business succeeds without analytics. This can be as simple as measuring a store’s walk-ins versus converted customers, or analyzing period earnings YoY. The mobile market is exploding and if developers wish to capitalize on this movement they'd better learn how to leverage analytics platform, improving user experience along the way.[read more]

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Why the Chief Data Officer is the Hottest Job of the 21st Century

May 20, 2015 by Jeff Brown

Cheif data officer.

In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2013, reporters at CNBC gave the same nod to data analysts, saying it was one of the most sought-after positions. Even U.S. Secretary of Commerce Penny Pritzker came out praising the Chief Data Officer (CDO).[read more]

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How Top Brands Are Wielding Data and Analytics

May 19, 2015 by MJ Wesner

Data & analytics/shutterstock

You’ve heard that “Big Data is the new competitive advantage.” You know it’s “the next frontier for innovation, competition, and productivity,” and you may even be aware that it’s “no longer confined to the Big Business playbook.” But that’s the problem: how do you take what you know and turn it into something actionable?[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

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The Internet of Things Is Moving from Science Fiction to Science Fact

May 14, 2015 by Jared Jaureguy

Increased connectivity, smart homes, wearable watches and innovative connected devices are quickly changing the way we think, function and live. The "things" consist of a panoply of devices that provide a perceived value or service to consumers. The devices are intuitive, functional and provide a practical function. The IoT is not some far-fetched, future reality that has yet to be realized.[read more]

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What’s Up with Big Data? Let’s Look at the Trends

May 13, 2015 by Tamara Dull
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The Big Data MOPS Series.

While there’s no question that the buzz of “big data” is still going strong, how well is big data actually catching on? To answer this question, we’ll review some of the recent research to see what’s trending in the world of big data. Despite the challenges organizations are facing in this growing big data market, they’re (hopefully) in it for the right reasons—i.e., to discover new insights that will keep them in the game for many years to come.[read more]

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The Growing Relationship Between Drones and Big Data

May 12, 2015 by Jonathan Buckley

Drone.

Big data seems to be everywhere, used by every industry, and embraced by every organization. While that’s admittedly a bit of an exaggeration, it’s become clear in the past few years how valuable big data can be no matter where it is used. At the same time the big data trend has grown in popularity, the use of drones has also taken off, in a manner of speaking.[read more]

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Big Data Anonymous: Ask Data Experts Your Burning Data Questions

May 5, 2015 by MJ Wesner

Ask data experts / shutterstock

We'd like to alert the Smart Data Collective community to a unique opportunity: the chance to ask a panel of internationally renowned data experts all your burning data questions. It's a part of the The Social Shake-Up, which we're hosting in Atlanta this June.[read more]

Who’s Hot in Analytics and Business Intelligence

April 24, 2015 by Tony Cosentino

Analytics and BI.

The Value Index analysis uncovered notable differences in how well products satisfy the business intelligence needs of employees working in a range of IT and business roles. Our analysis also found substantial variation in how products provide development, security and collaboration capabilities and role-based support for users. Thus, we caution that similar vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well suited for use by every organization or for a specific process.[read more]

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Learn from Carnegie Mellon’s School of Data Management Hard Knocks

April 23, 2015 by Jeff Brown

Big data error.

The school mistakenly sent acceptance emails to hundreds of hopefuls who applied to Carnegie Mellon’s prestigious Master of Science in Computer Science program. A few hours later, an email with a much different tone arrived in their inboxes. A school statement read: “This error was the result of serious mistakes in our process for generating acceptance letters.”[read more]

The Data Behind Democracy: Analytics and the 2015 UK General Election

April 23, 2015 by Richard Thelwell

UK general election.

The upcoming General Election is being lauded as the United Kingdom’s first truly data-driven vote, with the major political parties all using analytics to gain a strategic advantage over the opposition. But how will analytics affect the result come May 7th? How does a party go from Data, to Downing Street?[read more]

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A Better Way to Model Data

April 21, 2015 by Mark Hargraves

Data modeling.

Over 8 years ago, the Spider Schema Data Model was created to provide an easier way to model OLTP data into a supported OLAP data model with the advantages of the OLTP data model. Over the last 8 years this data model has been proven out and is: faster at data processing, uses less storage space, is more flexible, and provides full support for not only OLAP, but OLTP, and Big Data.[read more]

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The Road to (Customer) Success: The First Three Months

April 21, 2015 by Don MacLennan

Road to success.

Get started on the right foot! Though it is somewhat cliche, you should definitely keep this in mind when working with a new customer. The end of a positive sales campaign doesn’t mean the journey has ended; it simply marks the beginning of a new road, one that when approached correctly, will lead to customer success. An impactful road to customer success should follow these steps in the first three months.[read more]

Big Data Buzz or Big Data Fuzz?

April 16, 2015 by Ben Edge
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The buzzword Big Data has gathered an increasing amount of momentum over the last few years. In fact the number of organizations who have implemented a big data or data discovery solution has increased from 58% to 73% over the last two years. More and more organizations have innovated to include a big data offering in their portfolio in an attempt to grab a slice of the proverbial pie.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]