Inside Companies

Big Data magic / DisneyParks blogs

Recently, Walt Disney announced the introduction of the wireless-tracking wristband ‘MagicBand’ to Walt Disney World. They aim to make the visit to the Walt Disney World in Orlando a more magical experience while in return record the complete data trail of the visitors.[read more]

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

What's your Big Data strategy? / shutterstock

Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit deeper into the reasoning behind this and find out who within the organization should be the sponsor for a big data strategy. It would be wise to have one high up in the organization.[read more]

database / shutterstock

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]

Future of video streaming

Fact #1: the video streaming category is getting crowded. And, fact #2, it’s getting more than a little competitive, as media companies are moving into streaming video looking for their own new revenue streams. What does this mean for consumers?[read more]

data flow

Crowdsourcing is an Internet-age phenomenon by which problems are distributed to “the crowd,” and those in the online community offer partial solutions. These partial solutions, when taken in aggregate, solve the overall problem. Today, crowdsourcing is contributing to scientific advances in health care.[read more]

Data science: sexier than ever?

A recent Harvard Business Review article argues that being a data scientist is the sexiest job of the 21st century. Data scientists help companies turn their data (big data and small data) into valuable insights. But do the people who have the sexiest job of the 21st century have to be sexy?[read more]

A Big Data solution

Cloud, social, mobile: all of these technologies are connected through one important commonality, and that is Big Data. By allowing individuals to quickly discover important information through the use of data, organizations are given the power to make smarter data-driven business decisions.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

stock market genius / shutterstock

The way Buffett operates is not unlike the best use cases for big data. Among other things, his success lies in his ability to make good decisions in accordance with quality benchmarks. This is the key to using big data well, and to business success in general.[read more]

Predictive analytics whiz: Dr. Eric Siegel

In this interview, Social Media Today's Henry Spethmann speaks with Dr. Eric Siegel -- author of the new book "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" -- about what predictive analytics is and how it can be applied to a number of different disciplines.[read more]

Data analysis team

Ron Johnson, the retail superstar behind the Apple store and Target’s turnaround, was hired to bring Penney back to profitability—and failed. It should be a lesson for us all. Company leaders—CEOs and boards—should hold decision-makers accountable for making data driven decisions.[read more]

Anthony Goldbloom, Founder and CEO of Kaggle (Image courtesy of Kaggle.com)

What do brilliant data scientists, roller derby enthusiasts, and Prince William lookalikes have in common? You can find all three at Kaggle, a company whose mission is to bring together the top data scientists in the world to solve complex problems. Anthony Goldbloom is the company’s founder and CEO.[read more]

Bad data

What keeps IT guys up at night? All that bad data their bosses are using to run the business. By establishing these processes, IT departments can cut the business data deluge to a manageable flow of good information, ensuring that the decision-makers downstream aren’t using two wrongs to make a bad insight.[read more]

social advertising in the cloud / shutterstock

Today Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 and Buddy Media (two recent acquisitions made by Salesforce for over $1 billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0.[read more]