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The New Way to Segment For a 6x Greater Return

May 5, 2012 by Esteban Kolsky
with 104 views
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[Until now], we loaded the shotgun with pellets, shot in a general direction (segment) and some hit and some missed, if we did a decent job of segmenting we shot into a bush with tons of birds and we hit more than we miss. This is not the bestest model in the world, but it works. Sells product, mostly targeted at the right people. [read more]

Building Brand One Customer at a Time

April 26, 2012 by Erin Polka
with 117 views
0

Brands within the hospitality industry are constantly evolving as they respond to consumer needs, market conditions and changes in the competitive landscape.  In response to years of a struggling economy, many of these brands aimed to increase their value proposition by offering more services to their guests, lower rates or more... [read more]

Big Brother 2.0 – Will Privacy Concerns Stop the Mobile Movement?

April 25, 2012 by Annisa Farese
with 56 views
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The flood gates have opened and mobile innovation is at a point where it seems to change and advance daily. It’s no surprise that even the savviest mobile users are feeling overwhelmed by an infinite variety of privacy settings. The idea that certain media monarchies now have a direct, mobile link to you and your life has been a hot topic of concern lately – but smartphone sales, app downloads, and GPS assisted search numbers continue to rise. Which begs the question… do we really care about privacy? [read more]

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Multi-Lingual Text Analysis- A Plan To Action from #SMAS12

April 24, 2012 by Daniel Schiller
with 174 views
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‘80% of success is showing up’- Woody Allen He could have been referring to multi-lingual text analysis. Is that good news? It might be. If you are extracting multi-lingual data from social posts you’re far ahead of the competition. The bar isn’t high, and your competitors probably aren’t close to extracting data in its native language. If they are, they aren’t doing it very well. [read more]

What Data Scientists Must Learn About Customers

April 16, 2012 by Brett Stupakevich
with 239 views
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While social, web, mobile, and other sources of customer data can help companies develop richer views of their customers, data analysts who work with this data need to develop a greater understanding about what makes customers tick. [read more]

For E.piphany (Infor), It’s Back to the Future

April 5, 2012 by Esteban Kolsky
with 156 views
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Trust me, you don’t want to be between a marketer and their working campaign management tool, no matter what you have to offer. I have seen it with many vendors, and last week I saw it with Infor (nee E.piphany). [read more]

Marketing Optimization with LityxIQ

April 4, 2012 by David Smith
with 58 views
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Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data. (For example, how Target used statistical modeling to predict demographic attribues of customers, like pregnancy, to target coupons.) To get such powerful insights into the hands of marketers, DC-area company LityxIQ... [read more]

Add Branded and Non-Branded Keywords separately in Google Analytics Dashboard

March 29, 2012 by Gunjan Amit
with 116 views
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In the new interface of Google Analytics, my favorite feature is multiple dashboards option. You can design the dashboards based on needs of different departments of your company.The main interest of online marketing team is in keywords which are bringing traffic to the website. The keywords list can help them in measuring their SEO efforts. Sometimes when we select the top 10 or 20 keywords and try to show in the regular reports, the branded keywords tops the list. [read more]

How To Kill It at SEO Like Zappos

March 27, 2012 by Eric Siu ✓
with 1,288 views
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Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will lend some insight into Big Z’s search engine optimization domination. [read more]

What is the Future of Social Media Analysis?

March 23, 2012 by Lawrence Ampofo
with 231 views
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I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further... [read more]

Best Thinkers Webinar Series: Liberating Big Data

March 6, 2012 by Maggie Fox
with 54 views
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Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer? [read more]

Do You Have a Marketing Attribution Problem?

February 29, 2012 by Ryan Garrett
with 169 views
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On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. One of the use cases we most hear about for customers is the need to move from single-touch attribution methods like last-click and first-click to multi-channel, multi-touch attribution. [read more]

Target, Pregnancy, and Predictive Analytics, Part II

February 22, 2012 by Dean Abbott
with 515 views
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We have to "notice" patterns in the data and connect them to behavior. This is one reason I like to build multiple models: different algorithms can find different kinds of patterns. Regression is a global predictor (one continuous equation for all data), whereas decision trees and kNN are local estimators. [read more]

Using Analytics to Identify New Valuable Customers

February 15, 2012 by Antonios Chorianopoulos
with 235 views
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Analytics can be used to guide the customer acquisition efforts. However a typical difficulty with acquisition models is the availability of input data. The amount of information available for people who do not yet have a relationship with the organization is generally limited compared to information about existing customers. Without data you can not build predictive models. [read more]

Why Big Data Mining / Analytics is the New Gold Rush

February 15, 2012 by Harish Kotadia, Ph.D.
with 682 views
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Being a key enabler and catalyst in Social Age, Big Data Management, Mining and Analytics companies are going to command a premium valuation and hence Big Data Mining and Analytics has triggered a new ‘Gold Rush‘, not to mine gold this time but something even more valuable – knowledge and insights. [read more]

SMG’s Ignite-inspired SMWTO event this Friday!

February 14, 2012 by Maggie Fox
with 34 views
0

This Friday the 17th at 9 am EDT, members of the SMG team will talk about their passions, experience and expertise in business, innovation, collaboration, community and content. With only five minutes per session, this event is perfect for short attention spans. You’ll be inspired in no time! [read more]