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Enabling Smart Marketing With Big Data

October 7, 2014 by Anand Srinivasan
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Big data.

As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand equity' and 'alignment' ensure that your 'cutting edge' technologies bring about greater 'engagement'. But the 'bottom line' is that you just have to establish a strategy that is profitable for your company.[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori

Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

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5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

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How Big Data Is Shaping the Future of Email Marketing

September 29, 2014 by Anand Srinivasan
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Email marketing.

Despite the numerous eulogies written for email as a communication medium, they still remain one of the most preferred tools among retail marketers. With big data, email marketing can get a lot more personalized. One interesting evolution that the use of big data in email marketing will bring about is the gross reduction in what I call "legal spam."[read more]

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5 Powerful Ways Retailers Can Leverage Big Data and Hadoop

August 30, 2014 by Michele Nemschoff
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Leverage big data and Hadoop.

Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become a powerful tool across industries. In fact, many retailers are experiencing major growth thanks to the big data industry. According to research by Monetate, retailers have big plans in store for big data. Let’s take a look at big data initiatives throughout the retail industry.[read more]

We Need an "Internet of Not Only Customers"

August 8, 2014 by Peter Perera
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Internet for not only customers. 

CRM software vendors tout a similar story-line. “Focus on customers”, they all say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company”. But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers”. Turn into a “Connections Company”. To help pull this off, CRM software needs to be more context-aware and behave more like a graph database. Knowing customers requires also knowing all their possible contextual identities and corresponding connections to others.[read more]

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The Rule of Three Works for IT

July 14, 2014 by Paul Barsch

Risky Business column.

The rule of three is a teaching, writing or presenting device where a key concept is broken into three easy to remember pieces. Does the rule of three apply to the fields of technology and business? Going forward, let’s be sure to use more tricolons in our training materials, internal presentations and customer whitepapers.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

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A Quick Guide to Structured and Unstructured Data

June 28, 2014 by Michele Nemschoff
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Guide to structured and unstructured data.

Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has in the past been far too expensive for most companies to consider. Thanks to technologies such as Hadoop, unstructured data analysis is becoming more common in the business world.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

May 4, 2014 by Lillian Pierson

Mobile advertising and clustering algorithms.

Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is.[read more]

Mobile Apps Take Aim at Internet Ad Revenue Dominance (And They’ll Win)

May 2, 2014 by Tracey Wallace

Mobile apps and advertising dollars.

It has finally happened: Internet ad revenue has outperformed the industry's traditional ad spend behemoth — broadcast TV. And it has done so only with the help of mobile. Of course, we've long seen this day coming.I n 2010, Mary Meeker, the former Wall Street analyst who nearly perfectly predicted the future of ad spend, marked 2014 as the year that the mobile web would become more utilized than desktop web access.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

Marketing Metrics HR Vendors Will Soon Be Paying a Lot of Attention To

March 28, 2014 by Mark Willaman

Marketing metrics and HR.

In a few weeks HRmarketer will be introducing a business and competitive intelligence suite in our HRmarketer Insight software that will provide this information and a whole lot more. We’re excited because it will begin to remove the subjectivity of “influence” and bring a more accurate, scientific and disciplined approach to your content and social marketing.[read more]

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What the "Small Data" Revolution Means for Marketers

March 26, 2014 by Noah Jessop

Small data.

To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. But Big Data can be expensive, cumbersome, and intimidating. It also isn’t always necessary. Small Data, on the other hand, is manageable. Small Data is simple. Small Data is, well, “small," and it can help marketers make huge strides towards sending more targeted, more personal communications to their prospects and customers.[read more]

 

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