Sign up | Login with →

Marketing

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

exclusive

Say No to Low Conversion Rates

March 9, 2015 by Gaurav Rastogi

Conversion rates.

The word on the street is that conversion rates are just a numbers game, no matter whether the business model is to convert a free user to a paid customer or a freemium user to a paid customer. You have a lot of free subscribers, and some of them respond to your frequent email reminders and end up converting into paying customers.[read more]

exclusive

Big Data and Mobile Gaming

February 20, 2015 by Jessica Oaks

Mobile gaming.

Electronic gaming as a whole is now valued at more than 90 billion dollars and the mobile gaming segment is poised to overtake the console industry in the worldwide market as soon as this year. Clearly this is a time of big changes in the gaming sphere. Mobile gaming is blowing up, games are cheap and plentiful, and in many ways there has never been a better time to be a player.[read more]

No, You Don't Need a Data Scientist Army to Understand Consumers

January 6, 2015 by Mark Harrington

Data scientist army.

Today's advances in consumer management technology are facilitating a paradigm shift for brands to achieve authentic understanding and generate genuine loyalty from their best customers. For brands that are embracing this technology, loyalty has shifted from a reactive, “wait and see” approach to a proactive, “design and drive” initiative, free of data-head squads.[read more]

Top 8 Big Data Trends That Marketers Should Care About

December 24, 2014 by Trips Reddy

Big data trends.

A recent Oracle study projects that big data will be a $50 billion business by 2017. As big data and advanced analytics become more mainstream, it’s vital for marketers to keep up with the trends that really matter, the solutions that push for data democratization and the easy-to-use tools that empower anyone within an organization to create, run and optimize real-world campaigns that drive engagement, loyalty and ROI.[read more]

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]

exclusive

Is SMS Text Marketing Still Important?

December 3, 2014 by Jessica Oaks

SMS Text Marketing.

Smartphones have not only changed the way people live, but also the way they communicate. It is estimated that there are 4.55 billion people worldwide using mobile phones regularly of which 1.75 billion are smartphone users. It is imperative for marketers to claim a piece of that pie.[read more]

How to Drive Real-Time Revenue in the World of Big Data

November 24, 2014 by Larisa Bedgood

Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”. In fact, some of us can start rattling off numbers from memory. The buzz isn’t going away any time soon because in truth, Big Data is a Big Deal.[read more]

iBeacons, Retail and Information Overload: How Macy's Is Kickstarting Retail's Data Warehousing Needs

November 19, 2014 by Tracey Wallace

Macy's

Macy’s is using iBeacon technology in combination with Shopkick, a location-based coupon dispenser app used by top national retailers, to finally capitalize on what those in the big data and Internet of Things industries have said was long coming: an offline data-driven retail experience.[read more]

exclusive

Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

exclusive

Are You Kidding Me, Facebook? Oh, You Got It Right

November 7, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]

exclusive

Enabling Smart Marketing With Big Data

October 7, 2014 by Anand Srinivasan
1

Big data.

As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand equity' and 'alignment' ensure that your 'cutting edge' technologies bring about greater 'engagement'. But the 'bottom line' is that you just have to establish a strategy that is profitable for your company.[read more]

exclusive

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori
1

Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

exclusive

5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

exclusive

How Big Data Is Shaping the Future of Email Marketing

September 29, 2014 by Anand Srinivasan
1

Email marketing.

Despite the numerous eulogies written for email as a communication medium, they still remain one of the most preferred tools among retail marketers. With big data, email marketing can get a lot more personalized. One interesting evolution that the use of big data in email marketing will bring about is the gross reduction in what I call "legal spam."[read more]