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The Rule of Three Works for IT

July 14, 2014 by Paul Barsch

Risky Business column.

The rule of three is a teaching, writing or presenting device where a key concept is broken into three easy to remember pieces. Does the rule of three apply to the fields of technology and business? Going forward, let’s be sure to use more tricolons in our training materials, internal presentations and customer whitepapers.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

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A Quick Guide to Structured and Unstructured Data

June 28, 2014 by Michele Nemschoff
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Guide to structured and unstructured data.

Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has in the past been far too expensive for most companies to consider. Thanks to technologies such as Hadoop, unstructured data analysis is becoming more common in the business world.[read more]

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How Big Data Will Change Marketing Forever

June 17, 2014 by Bernard Marr
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The Big Data Guru column.

Companies have been collecting data on us for decades, but since we all went online - and in particular since we got social online - the amount we give away about ourselves and the number of ways a business can exploit that information, have exploded.[read more]

Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

May 4, 2014 by Lillian Pierson

Mobile advertising and clustering algorithms.

Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is.[read more]

Mobile Apps Take Aim at Internet Ad Revenue Dominance (And They’ll Win)

May 2, 2014 by Tracey Wallace

Mobile apps and advertising dollars.

It has finally happened: Internet ad revenue has outperformed the industry's traditional ad spend behemoth — broadcast TV. And it has done so only with the help of mobile. Of course, we've long seen this day coming.I n 2010, Mary Meeker, the former Wall Street analyst who nearly perfectly predicted the future of ad spend, marked 2014 as the year that the mobile web would become more utilized than desktop web access.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

Marketing Metrics HR Vendors Will Soon Be Paying a Lot of Attention To

March 28, 2014 by Mark Willaman

Marketing metrics and HR.

In a few weeks HRmarketer will be introducing a business and competitive intelligence suite in our HRmarketer Insight software that will provide this information and a whole lot more. We’re excited because it will begin to remove the subjectivity of “influence” and bring a more accurate, scientific and disciplined approach to your content and social marketing.[read more]

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What the "Small Data" Revolution Means for Marketers

March 26, 2014 by Noah Jessop

Small data.

To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. But Big Data can be expensive, cumbersome, and intimidating. It also isn’t always necessary. Small Data, on the other hand, is manageable. Small Data is simple. Small Data is, well, “small," and it can help marketers make huge strides towards sending more targeted, more personal communications to their prospects and customers.[read more]

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Big Data Is Nothing Without Its Little Brother

March 18, 2014 by Bernard Marr
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The Big Data Guru column.

This posts outlines why big data is nothing without little data, or the KPIs that companies use to measure success. It looks at 3 big data use cases and outlines that value of any big data initiative can only be assessed in the context of well defined performance metrics.[read more]

How Big Data Could Facilitate Selective Perception Marketing

February 13, 2014 by Mithun Sridharan

Selective perception marketing.

Today, customers are bombarded with marketing messages across diverse channels and these messages do not resonate with them. By understanding the customers’ perceptions, a company could customize its value proposition so that they are well received by its target audience.[read more]

Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

February 7, 2014 by Mark van Rijmenam

360-degrees customer profiles.

Organizations in all types of industries can suddenly create detailed 360-degrees views of their customers, regardless of whether they are B2B or B2C customers. Combining data from social networks, the blogosphere, (online) surveys, click behavior as well sales data, sensor data, public data and open data can help create detailed personas and micro segments.[read more]

Marketing and IT: Building the Company Success

January 19, 2014 by Vladimir Milanovic

Marketing and IT

Have you ever wondered how big the gap between marketing and IT is? Can that gap be bridged? There is an on-going talk about how the two very different disciplines should work towards cross-functional collaboration for the purpose of positive business outcomes, and ultimately the business’s success.[read more]

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How 250 Milliseconds in Added Latency Can Ruin Online Sales This Holiday Season

December 25, 2013 by Michele Nemschoff

Don't lose sales!

Many businesses weather the holiday shopping blitz by utilizing digital tools to increase marketing effectiveness. What many businesses don’t realize, however, is that they could be funnelling their customers to a digital presence that can be slow and unpredictable in response times.[read more]

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Time is Money: Milliseconds Matter [INFOGRAPHIC]

December 21, 2013 by Michele Nemschoff

Time is money.

Did you know just a one second increase in Amazon's page load time could potientially cost the retail giant $1.6 billion in annual sales? There's no question consumer online shopping expectations are at an all-time high. But did you know the time they spend on your site is at an all-time low?[read more]