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Marketing

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

Marketing Metrics HR Vendors Will Soon Be Paying a Lot of Attention To

March 28, 2014 by Mark Willaman

Marketing metrics and HR.

In a few weeks HRmarketer will be introducing a business and competitive intelligence suite in our HRmarketer Insight software that will provide this information and a whole lot more. We’re excited because it will begin to remove the subjectivity of “influence” and bring a more accurate, scientific and disciplined approach to your content and social marketing.[read more]

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What the "Small Data" Revolution Means for Marketers

March 26, 2014 by Noah Jessop

Small data.

To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. But Big Data can be expensive, cumbersome, and intimidating. It also isn’t always necessary. Small Data, on the other hand, is manageable. Small Data is simple. Small Data is, well, “small," and it can help marketers make huge strides towards sending more targeted, more personal communications to their prospects and customers.[read more]

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Big Data Is Nothing Without Its Little Brother

March 18, 2014 by Bernard Marr
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The Big Data Guru column.

This posts outlines why big data is nothing without little data, or the KPIs that companies use to measure success. It looks at 3 big data use cases and outlines that value of any big data initiative can only be assessed in the context of well defined performance metrics.[read more]

How Big Data Could Facilitate Selective Perception Marketing

February 13, 2014 by Mithun Sridharan

Selective perception marketing.

Today, customers are bombarded with marketing messages across diverse channels and these messages do not resonate with them. By understanding the customers’ perceptions, a company could customize its value proposition so that they are well received by its target audience.[read more]

Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

February 7, 2014 by Mark van Rijmenam

360-degrees customer profiles.

Organizations in all types of industries can suddenly create detailed 360-degrees views of their customers, regardless of whether they are B2B or B2C customers. Combining data from social networks, the blogosphere, (online) surveys, click behavior as well sales data, sensor data, public data and open data can help create detailed personas and micro segments.[read more]

Marketing and IT: Building the Company Success

January 19, 2014 by Vladimir Milanovic

Marketing and IT

Have you ever wondered how big the gap between marketing and IT is? Can that gap be bridged? There is an on-going talk about how the two very different disciplines should work towards cross-functional collaboration for the purpose of positive business outcomes, and ultimately the business’s success.[read more]

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How 250 Milliseconds in Added Latency Can Ruin Online Sales This Holiday Season

December 25, 2013 by Michele Nemschoff

Don't lose sales!

Many businesses weather the holiday shopping blitz by utilizing digital tools to increase marketing effectiveness. What many businesses don’t realize, however, is that they could be funnelling their customers to a digital presence that can be slow and unpredictable in response times.[read more]

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Time is Money: Milliseconds Matter [INFOGRAPHIC]

December 21, 2013 by Michele Nemschoff

Time is money.

Did you know just a one second increase in Amazon's page load time could potientially cost the retail giant $1.6 billion in annual sales? There's no question consumer online shopping expectations are at an all-time high. But did you know the time they spend on your site is at an all-time low?[read more]

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5 Ways Big Data Can Help Retailers Get the Most out of the Holiday Season

November 19, 2013 by Gil Allouche

Big data can make the holiday season better.

These tools can help retailers to reach out to their customers in a personalized way that hasn’t been possible since the consumer stopped shopping at the same local stores their entire lives. Let’s take a look at five examples that your business could implement this holiday season.[read more]

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Know Your Numbers: The Dollar-Driven Guide to Holiday Emails

October 30, 2013 by Cassie Lancellotti-Young

holiday emails

Our team analyzed over 4.2 billion emails sent by our commerce clients in 2012 and 2013 to distill trends around which holidays drive the greatest return (read: dollars!) in terms of email marketing. Generally speaking, open rates are materially lower on holidays than non-holidays, but the value of any given open will often be stronger on holidays vs. non.[read more]

Sizing Up Data For CRM: Big Doesn't Mean Valuable Data

October 30, 2013 by Peter Perera

The defining parameters around Big Data differ for CRM. The usual vocabulary, namely volume, velocity and variety, doesn’t tell the whole, if not correct, story. There are four key data considerations that increasingly make data a big deal, if not just plain big, in customer transactions, interactions and analysis.[read more]

To Repost or Not to Repost?

October 26, 2013 by Vladimir Milanovic

repost

Businesses are always searching for ways to acquire more customers and hence marketing departments work hard on increasing website traffic as it is one way of attracting potential leads. It is not only important for a business to have a well designed website, but the content produced needs to be valuable, as well as available to the target audience.[read more]

Uses for Analytics and Big Data in Marketing

October 18, 2013 by Roman Vladimirov

It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all forms of marketing and advertising are centered around being able to predict – or at least reasonably guess at – the behavior and choices of customers.[read more]

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Big Data Analytics: The Key to Data Driven Marketing

October 15, 2013 by Gil Allouche

Data-driven marketing necessitates the collection, integration and analysis of huge amounts of data from both external and internal sources. And today’s companies are processing 1,000 times more data than they did just 10-years ago. Of that data, only 20% is structured and readily analyzable.[read more]