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Marketing

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]

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Is SMS Text Marketing Still Important?

December 3, 2014 by Jessica Oaks

SMS Text Marketing.

Smartphones have not only changed the way people live, but also the way they communicate. It is estimated that there are 4.55 billion people worldwide using mobile phones regularly of which 1.75 billion are smartphone users. It is imperative for marketers to claim a piece of that pie.[read more]

How to Drive Real-Time Revenue in the World of Big Data

November 24, 2014 by Larisa Bedgood

Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”. In fact, some of us can start rattling off numbers from memory. The buzz isn’t going away any time soon because in truth, Big Data is a Big Deal.[read more]

iBeacons, Retail and Information Overload: How Macy's Is Kickstarting Retail's Data Warehousing Needs

November 19, 2014 by Tracey Wallace

Macy's

Macy’s is using iBeacon technology in combination with Shopkick, a location-based coupon dispenser app used by top national retailers, to finally capitalize on what those in the big data and Internet of Things industries have said was long coming: an offline data-driven retail experience.[read more]

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Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 6, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]

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Enabling Smart Marketing With Big Data

October 7, 2014 by Anand Srinivasan
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Big data.

As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand equity' and 'alignment' ensure that your 'cutting edge' technologies bring about greater 'engagement'. But the 'bottom line' is that you just have to establish a strategy that is profitable for your company.[read more]

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Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 1, 2014 by Sameer Nori
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Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]

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5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

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How Big Data Is Shaping the Future of Email Marketing

September 29, 2014 by Anand Srinivasan
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Email marketing.

Despite the numerous eulogies written for email as a communication medium, they still remain one of the most preferred tools among retail marketers. With big data, email marketing can get a lot more personalized. One interesting evolution that the use of big data in email marketing will bring about is the gross reduction in what I call "legal spam."[read more]

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5 Powerful Ways Retailers Can Leverage Big Data and Hadoop

August 30, 2014 by Michele Nemschoff
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Leverage big data and Hadoop.

Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become a powerful tool across industries. In fact, many retailers are experiencing major growth thanks to the big data industry. According to research by Monetate, retailers have big plans in store for big data. Let’s take a look at big data initiatives throughout the retail industry.[read more]

We Need an "Internet of Not Only Customers"

August 8, 2014 by Peter Perera
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Internet for not only customers. 

CRM software vendors tout a similar story-line. “Focus on customers”, they all say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company”. But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers”. Turn into a “Connections Company”. To help pull this off, CRM software needs to be more context-aware and behave more like a graph database. Knowing customers requires also knowing all their possible contextual identities and corresponding connections to others.[read more]

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The Rule of Three Works for IT

July 14, 2014 by Paul Barsch

Risky Business column.

The rule of three is a teaching, writing or presenting device where a key concept is broken into three easy to remember pieces. Does the rule of three apply to the fields of technology and business? Going forward, let’s be sure to use more tricolons in our training materials, internal presentations and customer whitepapers.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]

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A Quick Guide to Structured and Unstructured Data

June 28, 2014 by Michele Nemschoff
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Guide to structured and unstructured data.

Big data has opened doors never before considered by many businesses. The idea of utilizing unstructured data for analysis has in the past been far too expensive for most companies to consider. Thanks to technologies such as Hadoop, unstructured data analysis is becoming more common in the business world.[read more]