Sign up | Login with →

Marketing

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 9, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]

exclusive

Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]

exclusive

Big Data Anonymous: Ask Data Experts Your Burning Data Questions

May 5, 2015 by MJ Wesner

Ask data experts / shutterstock

We'd like to alert the Smart Data Collective community to a unique opportunity: the chance to ask a panel of internationally renowned data experts all your burning data questions. It's a part of the The Social Shake-Up, which we're hosting in Atlanta this June.[read more]

exclusive

The Biggest SEO Trends of 2015

April 2, 2015 by Sophie Davidson

SEO.

Keeping up with the latest trends in search engine optimisation (SEO) is crucial to staying on top and keeping your marketing edge. SEO is an inbound marketing strategy that drives your target audience to your website, so it’s empowering to know what the biggest trends are so you’ll know what steps to take when it comes to building your brand and getting your message out. Here are the top SEO trends to watch for in 2015…[read more]

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

exclusive

Say No to Low Conversion Rates

March 9, 2015 by Gaurav Rastogi

Conversion rates.

The word on the street is that conversion rates are just a numbers game, no matter whether the business model is to convert a free user to a paid customer or a freemium user to a paid customer. You have a lot of free subscribers, and some of them respond to your frequent email reminders and end up converting into paying customers.[read more]

exclusive

Big Data and Mobile Gaming

February 20, 2015 by Jessica Oaks

Mobile gaming.

Electronic gaming as a whole is now valued at more than 90 billion dollars and the mobile gaming segment is poised to overtake the console industry in the worldwide market as soon as this year. Clearly this is a time of big changes in the gaming sphere. Mobile gaming is blowing up, games are cheap and plentiful, and in many ways there has never been a better time to be a player.[read more]

No, You Don't Need a Data Scientist Army to Understand Consumers

January 6, 2015 by Mark Harrington

Data scientist army.

Today's advances in consumer management technology are facilitating a paradigm shift for brands to achieve authentic understanding and generate genuine loyalty from their best customers. For brands that are embracing this technology, loyalty has shifted from a reactive, “wait and see” approach to a proactive, “design and drive” initiative, free of data-head squads.[read more]

Top 8 Big Data Trends That Marketers Should Care About

December 24, 2014 by Trips Reddy

Big data trends.

A recent Oracle study projects that big data will be a $50 billion business by 2017. As big data and advanced analytics become more mainstream, it’s vital for marketers to keep up with the trends that really matter, the solutions that push for data democratization and the easy-to-use tools that empower anyone within an organization to create, run and optimize real-world campaigns that drive engagement, loyalty and ROI.[read more]

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]

exclusive

Is SMS Text Marketing Still Important?

December 3, 2014 by Jessica Oaks

SMS Text Marketing.

Smartphones have not only changed the way people live, but also the way they communicate. It is estimated that there are 4.55 billion people worldwide using mobile phones regularly of which 1.75 billion are smartphone users. It is imperative for marketers to claim a piece of that pie.[read more]

How to Drive Real-Time Revenue in the World of Big Data

November 24, 2014 by Larisa Bedgood

Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”. In fact, some of us can start rattling off numbers from memory. The buzz isn’t going away any time soon because in truth, Big Data is a Big Deal.[read more]

iBeacons, Retail and Information Overload: How Macy's Is Kickstarting Retail's Data Warehousing Needs

November 19, 2014 by Tracey Wallace

Macy's

Macy’s is using iBeacon technology in combination with Shopkick, a location-based coupon dispenser app used by top national retailers, to finally capitalize on what those in the big data and Internet of Things industries have said was long coming: an offline data-driven retail experience.[read more]