Our network

social media

Splunk: Big Data Machine for Operational Intelligence

May 1, 2012 by Mark Smith
with 530 views
0

olly/shutterstock.com

Our analysis of Splunk’s latest release of software, version 4.3, found a series of advancements, including supporting access from tablets such as Apple’s iPad, support for data in cloud-based applications and the ability to operate in VMware environments, making it easier to deploy Splunk in the cloud. This version expands the enterprise scale of the platform, supporting more concurrent users and faster search. [read more]

Handling The Big Data Faucet

December 2, 2011 by Bob Zurek
with 201 views
0

"With all these challenges, comes great new innovation for the future of business intelligence and data management. Today, our industry is going thru a very large inflection point and change and with this change comes huge opportunities to innovate." [read more]

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

September 9, 2011 by Mark Smith
with 129 views
0

Salesforce.com’s social enterprise is a big step forward from the strategy it talked about at last year’s Dreamforce, and is now focused helping companies build social profiles of employees and customers that can managed and augmented with information about the individuals from other social networks. [read more]

Influencing Shoppers Beyond the Store

September 6, 2011 by Gib Bassett
with 177 views
0

If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens at the shelf, they may want to look into recent research conducted by Campbell Soup. [read more]

Does Data Quality Matter in Social Media?

July 29, 2011 by Michele Goetz
with 225 views
0

"So, where is data quality necessary? Having a single customer view that is inclusive of social media profiles and engagement. At some point, us B2B marketers do need to move relationships out of the 2.0 world and into face to face engagements, particularly for complex sales. At this transition point, the social media profile becomes an invaluable part of the customer view." [read more]

Interview: Don Springer, CEO of Collective Intellect, on Integrated Social Business & the Future of Social Media Metrics

February 22, 2011 by Jennifer Roberts
with 1,241 views
0

This week as part of our executive series, I talked with CEO and one of the original founders of Collective Intellect, Don Springer. He provided his insight on the primary drivers in social media and text analytics for 2011, the biggest challenges enterprises are facing as they rollout integrated social business processes and the future of metrics. [read more]

Seven Reasons to Use Social Media

December 13, 2010 by Sundeep Kapur
with 814 views
0

1 - You use social media to increase your outreach. Pick a few channels and stay focused to drive 'growth' metrics. Perhaps you are looking to find more people or raise awareness. List what you want to do and then measure that metric month over month. 2 - You use social media to let your consumer know more about your organization. That... [read more]

Business Intelligence and Social Media

October 14, 2010 by Nic Smith
with 970 views
0

You are probably wondering what the social media and business intelligence connection is all about. Hear what three thought-leaders in the industry have to say about applying business intelligence to data generated by social channels such as Twitter.   [read more]

Social Media Insights from Predictive Analytics

September 27, 2010 by Themos Kalafatis
with 11,886 views
4

Here is one more example on how Predictive Analytics may help professionals to make better decisions. For this post a total of 3000 Social Media title posts where analyzed to gain -hopefully- important insights for Social Media professionals. To achieve this, Text Mining was used to analyze the text of titles, identify the most... [read more]

Pink Floyd, Seinfeld, and Extremes in Customer Service

July 7, 2010 by Phil Simon
with 1,152 views
0

One of my favorite Pink Floyd songs from the later years is “Poles Apart”, off of their 1994 Division Bell album. The song was on my mind yesterday and I had customer service issues with two companies–and couldn’t have been more pleased with a third. Verizon and Comcast battled throughout the day for “most frustrating, most... [read more]

15 Things You Should Be Doing for Social Media Success

July 7, 2010 by Sundeep Kapur
with 808 views
0

Here are a few things to consider to drive social media success.1 - Know what is available so you 'know social.' There are good new things coming out often, you need to stay in touch. More importantly track all the updates on popular existing social media channels.2 - Find out where your 'birds flock.' Track where your consumers hang out... [read more]

Q&A with Radian6′s Lauren Vargas from our Recent Webinar

July 1, 2010 by Akin Arikan
with 2,017 views
0

Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On that occasion, let me post the Q&A from our recent webinar with Radian6′s Lauren Vargas below. The replay of the webinar is available to Web Analytics Association members from... [read more]

The Great Rift

June 28, 2010 by Jim Harris
with 2,421 views
4

I recently read a great article about social collaboration in the enterprise by Julie Hunt, which includes the excellent insight: “Most enterprises have failed to engender a ‘collaboration culture’ based on real human interaction.  The executive management of many companies does not even understand what a ‘collaboration culture’ is... [read more]

Twitter, Meaningful Conversations, and #FollowFriday

June 25, 2010 by Jim Harris
with 1,068 views
3

In social media, one of the most common features of social networking services is allowing users to share brief status updates.  Twitter is currently built on only this feature and uses status updates (referred to as tweets) that are limited to a maximum of 140 characters, which creates a rather pithy platform that many people argue is... [read more]

From Search to Share: How Google can win in the Social Age

June 19, 2010 by Harish Kotadia, Ph.D.
with 1,851 views
1

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently... [read more]

How to Drive Results Quickly...

June 14, 2010 by Sundeep Kapur
with 1,438 views
0

1) Understand your Customers Don't assume your previous customer insights hold true, economic challenges can change consumer views dramatically. Focus your research investments on customer behavior and tracking tools rather than branding. Create and disseminate engaging, relevant messages based on an understanding of customers'... [read more]