It's time to industrialize analytics

There's a lot of talk about advanced analytics these days - the use of data mining and predictive analytics is growing rapidly so lots of articles, books (like Tom Davenport's latest) and blog posts are being written. One of these was by Jeff Kelly over on TechTarget on Data analytics team’s needs and, while I agree with some of what was... [read more]

Questions about analytics?

If you're wondering how to harness the power of the numerati in your own enterprise, consider participating in the webinar my colleagues at SmartDataCollective are holding on July 15. It's called Trendspotting for Growth, and it features analytics experts from SAS, Warner Home Videos, and Teradata, among others. *** I thought I'd pay... [read more]

Intro to Predictive Analytics

It may seem like analytics may be anything to anyone, afterall, a quick scan of the “types” of analytics include enterprise analytics, business analytics, and financial analytics, just to name a few.   Many analytics applications use a similar analytics engine, but are customized for look-and-feel and use-specific factors... [read more]

Statisticians zero in on Euro crooner

<!--break--> Kaggle, a British-based platform for prediction contests, has sponsored an unusual statistics competition, inviting teams from all over Europe to predict the winner of the annual European song contest. According to Kaggle's blog, the statisticians outperformed the prediction betting pools. This apparently indicates that... [read more]

CRM Paradigm Shift

Having watched the CRM (R)evolution for over a decade, I am very excited about the developments that have taken place over the last few years. Four important technological trends have the potential to fundamentally change the way organizations “manage” relationship with their customers and revolutionize CRM. These tech trends are:... [read more]

How to Improve Predictive Accuracy? (Part 1)

<!--break--> “Prediction is difficult, especially about the future.” - Yogi Berra (a baseball catcher) One model or multiple models? Several articles and blog posts have been written on Predictive Analytics and its role in improving business processes, reducing operational costs, increasing revenue among other things (... [read more]

5 Lessons Social CRM can Learn from CRM

<!--break--> I have been implementing CRM Solutions for a decade, having successfully managed many large CRM projects for Fortune 500 companies in the US with high level of client satisfaction. Yes, you read that right – CRM project client satisfaction is not an oxymoron (it can be done and we even won “Best Project” award... [read more]

Predictive Analytics and Politics - Part 2

<!--break--> <!-- google_ad_section_start --> In the previous post we have seen an example of analyzing messages sent from citizens regarding a new taxation plan. We identified some correlations between keywords and concepts but there are more ways to gain knowledge from such unstructured information. By using Cluster Analysis... [read more]

Getting the other 90% of analytic adoption to happen

<!--break-->   Analytics is a hot topic these days, with more and more companies adopting analytics to improve their competitiveness, target customers more effectively, detect more fraud and much more. Increasingly those adopting analytics think about data mining and predictive analytics not just reporting and dashboards. The... [read more]

Patterns patterns everywhere

<!--break--> Introduction A lot of human scientific and technological progress over the span of recorded history has been related to discerning patterns. People noticed that the Sun and Moon both had regular periodicity to their movements, leading to models that ultimately changed our view of our place in the Universe. The apparently... [read more]

Dan Ariely - Market Research - Predicting The Irrational

<!--break--> NGMR Marketing Guru Interview - Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research Today I have the pleasure of speaking with Marketing (Behavioral Economist) Guru and author of Predictably Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research... [read more]

Analytics Can Answer: “Why Can’t … ?

<!--break--> <!--StartFragment-->   Are you curious as I am about why these questions have not been solved? Why can’t traffic intersection stoplights be more variable based on street sensors that monitor the presence, location and speed of approaching vehicles? Then you would not have to impatiently wait at a red light... [read more]