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Predictive Analytics

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How ICD-10 Will Unlock a New Market for Data Analysis

April 18, 2014 by Cameron Graham

New market for data analysis.

The current American medical code system obscures a huge trove of data that could dramatically expand the analytics market. The healthcare industry is becoming increasingly interested in data analysis and predictive analytics. From healthcare providers to insurers (and now the federal government as well), every party has an interest in accurately predicting healthcare trends.[read more]

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Gliding through Traffic with Big Data

April 7, 2014 by Gil Allouche

Traffic and big data.

A string of needless red lights and another late arrival at work. We’ve all been the victim of too many red lights. To combat the traffic problem, cities around the world are looking to Big Data and services like Hadoop Cloud, to monitor, evaluate and effect changes in real-time to affected areas.[read more]

How Text Mining Can Help Your Business Dig For Gold

April 5, 2014 by Seth Redmore

Text mining.

Your customers want to communicate with you. Humans communicate in a wide variety of ways – body language, eye movement, intonation of speech, hand gestures, use of color and clothing. There is no system on earth that can yet capture all of the wide bandwidth of communication that we all use, as we go through our days.[read more]

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Is Big Data Under Threat by New Internet Magna Carta?

April 1, 2014 by Bernard Marr

The Big Data Guru column.

Big data can deliver mouthwatering value to companies and society, but the NSA revelations about spying on people as well as allegations that large corporations are snooping on customers has tainted the reputation of big data analytics. A growing number of people are now calling for a new Magna Carta for big data, but would that spell the end of the big data movement or a new beginning?[read more]

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Protecting the World with Big Data

March 22, 2014 by Gil Allouche

Protecting the world with big data.

It’s hard to fathom how much data the military is collecting every minute. With numerous different missions being executed and troops scattered across the world, it’s obvious that the military has no problem collecting data. It does, however, face a bigger task when it comes to interpreting that data.[read more]

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Big Data Is Nothing Without Its Little Brother

March 18, 2014 by Bernard Marr
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The Big Data Guru column.

This posts outlines why big data is nothing without little data, or the KPIs that companies use to measure success. It looks at 3 big data use cases and outlines that value of any big data initiative can only be assessed in the context of well defined performance metrics.[read more]

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Are You Recruiting Smart? The Application of Big Data in HR

March 17, 2014 by Rick Delgado

The application of big data in HR.

A business’s payroll is often one of its biggest expenses, so any way that business leaders can cut costs and improve the bottom line is certainly an attractive option. They have begun turning to Big Data as a way to hire the people they think will be the best for open positions.[read more]

Strange Uses for Sentiment Analysis

March 14, 2014 by Rami Nuseir

Sentiment analysis.

A large airline company started monitoring tweets about their flights to see how clients were feeling about delays, upgrades, new planes, in-flight entertainment, and more. Nothing special there, except when they began feeding this information to their customer support platform (ZenDesk, I think?) and solving them in real-time.[read more]

The Sales Forecast Requires Commitment not Status Quo

March 6, 2014 by Mark Smith

Not the status quo.

We conclude that many organizations should make a deeper commitment to sales forecasting; the research shows that those that do invest and improve are reaping the rewards in increased sales. We add that improving accuracy and participation should be rewarded and that up-to-date sales pipeline information should be processed into a periodic sales forecast that should be readily available.[read more]

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From Concessions to Recruiting: How the 49ers are Changing the Way Professional Sports Work

March 5, 2014 by Gil Allouche

How the 49ers are changing sports.

Scouts have to sort through a lot of data when evaluating players. With thousands of players and 24 different positions, it’s hard to believe scouts can keep anything straight. Just gathering all of that data would be an enormous feat. In fact, Niners scouts spent 85 percent of their time collecting and sorting through data, leaving only a small amount of time for analyzing it.[read more]

Real-Time Analytics and Storm Tracking: How Utilities Can Keep Customers Out of the Dark

March 3, 2014 by Dale Skeen

Utilities to the rescue.

When there’s a widespread utilities outage during a bout of severe weather, every second counts. Streaming analytics provides ongoing analysis and alerts – down to the second of occurrence – so that utilities companies can predict, detect and remedy problems with the grid rapidly.[read more]

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Could Data Analytics Eliminate Imperfections in the Manufacturing Process?

February 27, 2014 by Rick Delgado

Data analytics and manufacturing.

Many of us presume that manufacturing is a dying industry. The truth, however, is that one in six American jobs is tied to manufacturing. Another common misconception is that manufacturing is a low-skill job. In reality, as manufacturing technology has become more sophisticated, the industry has come to rely on highly educated, skilled workers.[read more]

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Facebook's Big Data: Equal Parts Exciting and Terrifying?

February 18, 2014 by Bernard Marr

Big Data Guru column.

This post looks at the gigantic big data repositories Facebook is creating and discusses the exciting as well as terrifying opportunities to exploit that big data. The question is, does big data analytics put too much power in the hands of a commercial company like Facebook?[read more]

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NoSQL Vs. RDBMS for Interactive Analytics: Leveraging the Right and Left Brain of Data

February 6, 2014 by Soren Riise
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NoSQL Vs. RDBMS.

Comparing NoSQL and relational databases is lot like comparing the left and right sides of the brain. Too much focus on structural differences and attributes can overshadow the fact that we’re stuck with both sides of the brain and we need both to make the best use of sensory data.[read more]

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Amazon: Using Big Data Analytics to Read Your Mind

February 6, 2014 by Bernard Marr
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The Big Data Guru column.

This post looks at Amazon's ability to use big data to predict what we will buy in the future. It discusses Amazon's latest patent filing around anticipatory shipping and the implications of increasingly accurate big data analytics.[read more]