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Data Mining

Using Cell Phone Data for Social Good

May 16, 2012 by Brett Stupakevich
with 27 views
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When is cell phone data not just cell phone data? When it’s being mined to solve some of the world’s biggest social problems – that’s when. Which is exactly what Nathan Eagle is doing. [read more]

Next Gen Research Ad Measurement

May 14, 2012 by Tom Anderson
with 49 views
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 Everett Collection/shutterstock.com

Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social media engagement tactics, apps or games, custom client web portals to name just a few. Thus measuring the campaign efficacy is also becoming more complex. [read more]

How Business Analytics Can Lead to That ‘Aha’ Moment

May 14, 2012 by Brett Stupakevich
with 157 views
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3445128471/shutterstock.com

Core insights take data and make forward looking predictions, like how customers will act in the future or where, when and how a market will shift. Gartner Inc. describes analytics as the “combustion engine of business” and notes that the companies that use predictive analytics to analyze voluminous structured and unstructured data will grow 20% more than their competitors. [read more]

Forrester’s Customer Experience Forum 2012

May 11, 2012 by Erin Polka
with 23 views
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artenot/shutterstock.com

This year, Forrester’s Customer Experience Forum will feature case studies, data, business models, and tools from its upcoming book, Outside In: The Power of Putting Customers at the Center of Your Business. It will show you how leaders in industries like financial services, retail, media, and telecommunications take control of the factors that make or break customer experience at their organizations with tools including ecosystem maps and the six disciplines of customer experience. [read more]

From Big Data to Smart Data: Supporting Critical Business Decisions

May 10, 2012 by Michael Fauscette
with 124 views
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Last week at Lithium's LiNC event I did a session on big data with Lithium Principal Scientist Dr Michael Wu. It's always a pleasure working with Michael, the session was well attended and the audience was very engaged. Since then I have been thinking about what we presented and I think there were a few key points that are very important... [read more]

Uncertainty Coefficients for Features Reduction - Comparison with LDA Technique

May 7, 2012 by cristian mesiano
with 68 views
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For text mining I would like to show you one very powerful method, easy to implement and extremely general, because it is not related to the nature of the problem. The method is known as coefficients of constraint (Coombs, Dawes and Tversky 1970) or uncertainty coefficient (Press & Flannery 1988) and it is based on the Mutual Information concept. [read more]

The New Way to Segment For a 6x Greater Return

May 5, 2012 by Esteban Kolsky
with 104 views
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Kevin H Knuth/shutterstock.com

[Until now], we loaded the shotgun with pellets, shot in a general direction (segment) and some hit and some missed, if we did a decent job of segmenting we shot into a bush with tons of birds and we hit more than we miss. This is not the bestest model in the world, but it works. Sells product, mostly targeted at the right people. [read more]

TV By the Numbers: Measuring My Viewing Habits Online

May 2, 2012 by Matthew Hurst
with 70 views
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For the last two years I’ve been using social media tools like Get Glue, Miso, and IntoNow to track my viewing and to share my favorite TV shows with friends. These social networks use websites and smartphone apps to encourage more social viewing, opening up the sometimes isolated TV watching experience by connecting viewers who check-in to the same program and generating conversations among fans of the shows. [read more]

What Is Hadoop? Here is a 101 with Mike Olson

April 30, 2012 by Bob Gourley
with 431 views
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Mike points out that in the old days if you had a data problem you would write a big check for a massive piece of hardware and with any money left over you would by some very expensive but powerful software from Oracle. That box with software and data became your data temple and your analysis and conclusions were done there. [read more]

Data Mining Interview: Meta Brown

April 30, 2012 by Sandro Saitta
with 102 views
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"Consulting is valuable to those who are open to changing what they do. Others are wasting their money. Consultants have expertise, the ability to offer valuable information and advice, but only clients have the power to act on that input." - Meta Brown [read more]

CISPA Passes in the House, 3D Modelling of DoD Networks, and More

April 28, 2012 by Alex Olesker
with 78 views
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Image by opensourceway via Flickr

Today’s federal cybersecurity and information technology news round-up. [read more]

Fashion + Analytics + Social = The Perfect Ensemble

April 27, 2012 by Timo Elliott
with 244 views
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Better analytics can directly help profitability. Better analytics can help optimize every aspect of the fashion business, including the supply chain, customer segmentation, spotting hot items, avoiding stockouts, monitoring profitability, etc. Companies like Burberry have reduced costs by over $150 million by driving down stock inventory levels thanks to data coming from their SAP systems. [read more]

Big Data Statistics in the Search for a Cure for MS

April 26, 2012 by David Smith
with 170 views
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turpentyne/shutterstock.com

The SUNY Buffalo is home to one of the leading multiple sclerosis (MS) research centers in the world, and as reported in Healthcare IT News, the research team is using IBM Netezza and Revolution R Enterprise to accelerate its study of more than 2,000 genetic and environmental factors that may contribute to MS symptoms... [read more]

How To Develop A Top-Notch Data Warehousing System

April 26, 2012 by Brett Stupakevich
with 154 views
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Andrea Danti/shutterstock.com

Processing data in a well-developed data warehousing system provides the competitive edge that companies are striving for. The question then becomes: What steps should you take to ensure you build a data warehouse that enhances and supports the decision-making process? [read more]

Radius Brings Sales Intelligence on Small Businesses to All Businesses

April 25, 2012 by Brent Leary
with 85 views
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drdre/shutterstock.com

It’s pretty hard to get good information on small businesses, and very hard to get info on very small businesses, which is why a company called Radius caught my attention.  While they’ve been around for about three years, they officially launched their cloud-based sales intelligence service yesterday. What makes their service... [read more]

Using Sales Intelligence to Boost Revenue

April 23, 2012 by Orlaith Finnegan
with 125 views
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Navigating today’s turbulent business landscape requires the ability to adapt quickly to changing market opportunities and complex sales cycles [read more]