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CRM

America’s Favorite Pastime is Having a Data-Driven Renaissance

July 24, 2014 by Samantha Meckler

Baseball stadium.

Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive. So sports teams, leagues and venues are all charged with the task of owning and controlling the billions of data points collected each day when fans purchased merchandise, bought tickets, interact with a website, an app, a campaign, a social page, etc.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

Big Data’s Athletic Moment: Turning Sporting Arenas into Preferred Business Venues

June 24, 2014 by Tracey Wallace

Big data’s athletic moment.

Today, the opportunity to better the in-arena experience, one that is tailored for exactly how the fans use the space, is bigger than ever before. In the future, the sports arena or stadium may very well become the preferred business venue. Boston's TD Garden is also taking advantage of their professional fans, teaming up with LinkedIn to develop a business network within the arena.[read more]

How Technology Changed Customer Relation Management Systems

June 20, 2014 by Jessica Oaks
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Customer relation management systems.

Prior to the advent of digital technologies such as software and hardware, Internet and cloud-based programs, and data analysis tools, CRM was inefficient, often unreliable, and difficult. Now, with the help of technology, CRM has become, if not perfect, at least streamlined and more effective. There now exist tools which allow businesses to lower costs and increase revenue, all through customer relations.[read more]

Why This Cloud ERP Provider Is Getting Interested in eCommerce

June 19, 2014 by Anand Srinivasan

eCommerce.

NetSuite made an announcement during the course of the Internet Retailer Conference & Exhibition. The company announced a platform that will aid wholesale distributors in fast-tracking their B2B e-commerce deployment. So what exactly is NetSuite up to?[read more]

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Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014 by Ann Breckenkamp

Data-driven marketing platforms and marketers.

Working in a rapidly evolving world dominated by complex technology and messy data, today’s marketers feel more pressure than ever to become analytically savvy, or risk being forced out of their jobs. What will it take to help marketers bridge the divide between the art of marketing and the science of data?[read more]

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What the "Small Data" Revolution Means for Marketers

March 26, 2014 by Noah Jessop

Small data.

To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. But Big Data can be expensive, cumbersome, and intimidating. It also isn’t always necessary. Small Data, on the other hand, is manageable. Small Data is simple. Small Data is, well, “small," and it can help marketers make huge strides towards sending more targeted, more personal communications to their prospects and customers.[read more]

How Big Data Could Facilitate Selective Perception Marketing

February 13, 2014 by Mithun Sridharan

Selective perception marketing.

Today, customers are bombarded with marketing messages across diverse channels and these messages do not resonate with them. By understanding the customers’ perceptions, a company could customize its value proposition so that they are well received by its target audience.[read more]

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Sales Pipeline Management Dos and Don'ts

February 4, 2014 by Thomas Oriol
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Sales pipeline management.

There are lots of sales methodologies in the market. As the makers of award-winning sales pipeline analysis and forecasting application SalesClic, we are familiar with most of them. Here are, distilled in a list of dos and don’ts, their main prescriptions.[read more]

Vertical Cloud Computing Providers Arrive for Financial Services Industry

January 30, 2014 by Alok Misra

Vertical cloud computing in 2014

The cloud’s main story so far has been one of horizontal providers, such as salesforce.com, Microsoft and Amazon, offering one-size-fits-all solutions. While these providers had some success in the financial services sector, their products weren’t specialized enough to address the need of asset managers or bankers.[read more]

Customer Experience Innovation: Aligning Business with Customer

December 20, 2013 by Julie Hunt

Aligning business with customer / shutterstock

Organizations must recognize that management doesn't mean attempting to control and dictate to the customer what the 'experience' will be. Agile and effective business processes are instrumental to providing a sophisticated means to respond well to customer needs, while navigating many complex variables, moving from customer to customer.[read more]

MasterCard Applies Big Data to Help Retailers Achieve Better Results

December 20, 2013 by Mark van Rijmenam

Apart from preventing fraudulent behavior and identifying and preventing fraudulent transactions before they occur, MasterCard applies big data in another innovative way. It knows what everyone buys, and they are using big data techniques to offer reports, insights, customer information and forecasts to their merchants.[read more]

Companies Struggle to Engage with Customers Digitally

December 16, 2013 by Richard Snow

Who handles customer interactions?

Companies have to support digital customers while continuing to support others who still make phone calls, send email and even write letters. According to my research into next-generation customer engagement, most companies are not yet prepared to meet the expectations of digital customers.[read more]

Managing Your Sales Funnel: How Does CRM Software Help?

December 13, 2013 by John Cheney

sales funnel and CRM

CRM software is well-known for helping manage the sales funnel. But how exactly does it help your sales team? With CRM software in place, one platform becomes the single point for recording all customer contact so that you can get a complete view of their purchase history, needs and upcoming opportunities.[read more]

How the Financial Services Industry Should Use Big Data to Regain Trust

December 12, 2013 by Mark van Rijmenam

regaining customer trust through big data / shutterstock

If there is any industry that can benefit from big data, it is the financial services industry. Of course the first use case that comes to mind is the ability to reduce risks, whether it be credit risk, default risk or liquidity risk. But there are many more possibilities.[read more]