CRM

Highly engaged employees generate 19% higher operating income.

Is everyone in your sales department furtively whispering in corners and closing down their screens when colleagues approach their desk? If your sales team are still tracking their pipeline and deals in spreadsheets instead of your shiny, new CRM, follow these tips to get them sharing.[read more]

SAS mobile device deployments

SAS is focusing more on business solutions built with data visualization and discovery, big data, data management, cloud computing, marketing analytics (which appears to be the new branding for customer intelligence) and enterprise decision management.[read more]

Data modeling / shutterstock

Data modeling is a critical part of the development of any information system. It enforces certain rules on the information – such as ensuring that customer identifiers are never duplicated, that no account exists without a customer to own it, and that all the information about a customer has been filled in.[read more]

ROI and ERP

Some tools such as ERP (enterprise resource planning), CRM (customer relationship management) systems and project planning software can be hard to quantify in terms of ROI since they’re management tools; thus much of what they provide isn’t directly visible in sales.[read more]

Analyzing Big Data

We are experiencing the creation of an economy powered by a new business resource: big data. Leading organizations are leveraging and analytics-driven approach -- fueled by data -- to achieve sustainable marketplace advantage and create entirely new business models.[read more]

CRM diagram

CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are they really making most of the CRM solution that they have implemented into their organization? Is it really helping you build relationships with your client that you have strived for?[read more]

Decision management tool / shutterstock

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]

Marketing automation

Leading marketing and advertising agencies are discovering that marketing automation is giving them the power to outflank their competition. Here are the steps you can take to automate your marketing, improving your customer service and your profits in the process.[read more]

Customer data / shutterstock

Focusing on customer retention and reducing churn instead of customer acquisition, Gainsight integrates with Salesforce and uses sales data, surveys, support tickets, usage logs and other sources of customer intelligence to turn customer retention into an automated, data-driven process.[read more]

perception gap

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing better than others are? Walmart tweets way more frequently than other brands, and consumers reciprocate. 4 brands, 1 week and 100,000 Tweets: this infographic lays it all out for you.[read more]

social media technology / shutterstock

Attensity's newest version of Respond uses natural language-based analysis to derive insights from any form of text-based data and among other results can produce analyses of customer sentiment, hot issues, trends and key metrics. The product supports a form of closed-loop performance management.[read more]

social advertising in the cloud / shutterstock

Today Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 and Buddy Media (two recent acquisitions made by Salesforce for over $1 billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0.[read more]

lev radin / Shutterstock.com

Nike turned the most uncomplicated sport in the world, running, into a data-driven social sport that gives users access to tons of data about their personal achievements. As such, Nike has made an engaging gamified platform for runners to share their data and learn from the insights derived from it.[read more]

big data & market research / shutterstock

Big data is disrupting the world, society and all industries, and it will mark the end of the market research industry as we know it. Unless they are able to adapt and pivot on time, the big data scientist will replace the market researcher, and this will happen faster than one might expect.[read more]

agent data management / shutterstock

I read a lot these days about how companies should pay more attention to contact center agent or customer service representative satisfaction, as it can have an impact on customer experience and meeting key customer-related metrics. Here's what companies need to consider.[read more]