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Business Intelligence

Is the Data in Your CRM a Ticking Time Bomb?

January 16, 2015 by Martin Doyle
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Is your CRM a ticking time bomb?

The maturing CRM market is a reflection of our desire for data. Data lets us understand our customers, communicate more effectively with those customers, and segment them for more effective marketing. This is why many businesses harvest massive amounts of data about their customers and store it in their CRM, then leave it to fester, either neglecting it or harvesting even more.[read more]

VC Investment Analytics on 20 Years of Investment Data

January 15, 2015 by Nilesh Jethwa

VC investment analytics.

In this article, we will perform straight analytics on a huge dataset available from https://www.pwcmoneytree.com/. PWC Money Tree provides a data dump of all the venture capital investments from 1995 onwards. Having data that goes that far back should give us what we need to extract interesting and helpful findings.[read more]

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How Your Small Business Should be Taking Advantage of Big Data

January 14, 2015 by Philip Cohen

Big data and small business.

Big data has been a term widely related to big business. However, more small businesses are taking advantage of the insights that it can offer. If you own a small business and you're not sure how you should take advantage of big data, keep reading for more helpful tips.[read more]

No, You Don't Need a Data Scientist Army to Understand Consumers

January 6, 2015 by Mark Harrington

Data scientist army.

Today's advances in consumer management technology are facilitating a paradigm shift for brands to achieve authentic understanding and generate genuine loyalty from their best customers. For brands that are embracing this technology, loyalty has shifted from a reactive, “wait and see” approach to a proactive, “design and drive” initiative, free of data-head squads.[read more]

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The World’s Largest, Fastest, Most Agile Supply Chain

December 31, 2014 by Keith Peterson

Supply chain.

There is one shipping firm in the world, maybe the galaxy, that is counted on more than FedEx, UPS, and DHL combined. In fact, this organization has an even more complex supply chain. It takes its own orders, makes its own goods, and ships them all in one night.[read more]

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Business (NOT) as Usual: 3 Big Business Intelligence Predictions for 2015

December 30, 2014 by Ray Major

BI.

Each year, I work with dozens of clients in a quest to help them effectively implement their Business Intelligence systems. And each year, based on my experiences, I have put together a top 10 list of trends and predictions for the upcoming year.[read more]

Top 8 Big Data Trends That Marketers Should Care About

December 24, 2014 by Trips Reddy

Big data trends.

A recent Oracle study projects that big data will be a $50 billion business by 2017. As big data and advanced analytics become more mainstream, it’s vital for marketers to keep up with the trends that really matter, the solutions that push for data democratization and the easy-to-use tools that empower anyone within an organization to create, run and optimize real-world campaigns that drive engagement, loyalty and ROI.[read more]

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My 7 Big Data Favorites of 2014

December 24, 2014 by Tamara Dull

The Big Data MOPS Series.

To put a nice bow on this year’s big data discussion, I’d like to share some of my favorite content from 2014 from around the web. It wasn’t easy, but I narrowed the list down to 7 items, including articles, a comic book, a white paper, an infographic, and a video. Check out the list and see what you think.[read more]

How to Improve Your Receivables Position With Better Risk Analysis

December 23, 2014 by Keith Peterson
1

Risk analysis.

If you drive a car then you know what a dashboard is. There are two main gauges that we are all very familiar with – the speedometer and the fuel gauge. The other gauges we don’t usually take much notice of. It is a similar story if you are running a business – the speedo is revenue and the fuel gauge is money in the bank, and it is those two measures most businesses keep an eagle eye on.[read more]

Unify Brand, Agency, and Technology Efforts with Your Customer Data

December 21, 2014 by Rishi Shah

Park City, Utah.

While it may be a new concept for brands, owning and controlling your customer data does not need to be as daunting as it sounds. It’s as straightforward as listing your priorities, looking at what you’re bringing in-house from the agency, finding a technology partner that breaks down barriers instead of erecting them, and asking for data in its raw format so that you can use it, grow it and benefit from it.[read more]

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New Generation of Technology Will Rely on Analytics, Study Shows

December 16, 2014 by Jeff Brown
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“We are in a time of profound change for business, technology and IT leadership,” said Leon Kappelman, Ph.D., Professor at the University of North Texas and SIM’s lead researcher and Professor of Information Systems at the University of North Texas. “Results show the focus of IT organizations and their leaders is changing, with a new emphasis on business value, strategy, innovation and speed.”[read more]

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Employee Analysis: How Growth in Employee Strength Relates to Profits

December 11, 2014 by Nilesh Jethwa

Employee analysis.

In this article, we will perform some analysis on the employee related metrics from the top tech companies. All of the top tech companies are selected based on their current market capitalization with the exception of Yahoo. The year 2014 is not included as part of this analysis.[read more]

How to Stay Out of Cash Flow Crises Using Cash Position Analysis

December 10, 2014 by Keith Peterson

Cash position analysis.

Cash flow is the lifeblood of every company. Diligent financial analysis, including the Cash Position Waterfall, is an essential component to monitoring the current health of your business. However not all of us are financial analysts who like to wade through detailed spreadsheets.[read more]

Collaboration Between Teams Using the Same Data in Different Ways

December 8, 2014 by Peter James Thomas

Collaboration.

The title of the discussion thread posted was “Business Intelligence vs. Business Analytics: What’s the Difference?” and the original poster was Jon Dohner from Information Builders. To me the thread topic is something of an old chestnut and takes me back to the heady days of early 2009. Back then, Big Data was maybe a lot more than just a twinkle in Doug Cutting and Mike Cafarella‘s eyes, but it had yet to rise to its current level of media ubiquity.[read more]

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]