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Business Intelligence

Social Business and Digital Strategy

November 13, 2014 by Michael Fauscette

digital transformation

Social business, collaboration, community and content: is there real business value tucked away in those words? Are businesses really feeling the pressure to do some things differently, and by changing can they be more competitive, grow faster and be more successful?[read more]

3 Business Questions Big Data Helps to Answer

November 11, 2014 by Bernard Marr
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Before you start collecting and analyzing data, it’s important that you know what questions you want to answer. Here are three important business questions that big data can help to answer, along with examples of how companies are already answering them using big data.[read more]

15 Companies from Airports to Retail Already Using Beacon Technology

November 11, 2014 by Trips Reddy

Beacon technology

Despite the fact that iBeacons have become the buzzword of the offline marketing world, there are growing privacy concerns among consumers, which are perpetuating unfounded myths and slowing down implementation in many cities, including New York. Here are 15 examples of companies already using various types of beacons.[read more]

How to Get Started with Value Add Forecasting

November 6, 2014 by Ray Major

Value add forecasting.

So the promise of using statistical algorithms, forecasting and predictive analytics is now added to the list of a company’s number one priorities. There is a sense of urgency surrounding this new high profile initiative. One may ask, “What’s next?” Well, here are a few steps that you will need to take to deploy your forecasts successfully.[read more]

Forecasting: It’s What’s Hot in Supply Chain Analytics

October 29, 2014 by Ray Major

Supply chain analytics.

In the world of commerce, every business ecosystem has a type of supply chain that is critical to corporate operations. These supply chains rely on a network of plants and facilities to add value to and transform raw materials into a final product.[read more]

The Journey to Big Data Literacy: 9 Must-Read Books to Discover Your Inner Data Scientist

October 28, 2014 by Tracey Wallace

The Human Face of Big Data

If you have relatively low big data understanding or knowledge, like the vast majority of us, then here is your way in, your ticket to thought leadership[read more]

7 Big Data Blunders You're Thankful Your Company Didn't Make

October 24, 2014 by Trips Reddy

Big data blunders.

When it comes to big data, learning from experience often means losing customers. Instead, let the other guys do the bidding for you, and learn from their mistakes.[read more]

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How to Create Users in Oracle BI (OBIEE) and WebLogic Tutorial

October 15, 2014 by Julie Johnson

Oracle BI.

This short guide will take you through the process of creating new users in Oracle OBIEE and WebLogic as well as introducing security concepts including the use of security groups and application roles to control data access.[read more]

Billboards, Brand Awareness and Big Data: What Comedy Central and Gallery Furniture Have in Common

October 10, 2014 by Tracey Wallace

Billboards.

Traditional advertising relies on influencing the influencers, and gaining enough impressions that you can reasonably determine an ad’s spend produced sufficient ROI. As of now, there are no hard numbers to back that up, which is why so many brands put their traditional ad spend to play in areas with proven influencer viability, for instance Times Square, Hollywood or Vegas.[read more]

Spotlight on SiSense: BI Without the Bandwidth

October 9, 2014 by Shawn Gordon

Spotlight on SiSense.

I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting things, almost entirely around Big Data. The two items that stood out for me, were the Graph DataBase system Neo4j (which I wish I had time and a reason to dig into more), and SiSense, who absolutely blew my mind.[read more]

Descriptive, Predictive, and Prescriptive Analytics Explained

October 8, 2014 by Ray Major
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Analytics explained.

With the flood of data available to businesses regarding their supply chain these days, companies are turning to analytics solutions to extract meaning from the huge volumes of data to help improve decision making.[read more]

A Cloudburst of Financial Advisor CRM Options: What to Look For

October 5, 2014 by Alok Misra

Financial advisor CRM options.

Look for a vendor who is invested in your success. CRM providers have traditionally been happy to sell you their product, before sending you to a consultant for fitting it to your needs. This model is changing in the cloud – the CRM vendor is expected to make the product work for you.[read more]

Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online

October 3, 2014 by Rishi Shah

Ad spent on demographics.

Amazon has long been open about its efforts to displace our reliance on overpriced cable. After all, an Amazon Prime membership includes Amazon Prime Video, which comes with native and re-aired programming. Last week, though, Amazon expanded its efforts by getting into the TV ratings business – and this is a really big deal.[read more]

The Internet Needs a Bill of Rights Before It's Too Late

September 25, 2014 by Tracey Wallace

Digital marketing and advertising ecosystem.

The Internet is our greatest shared resource, and recently, it's status as a forever renewable resource has been called into question. To thank for that? Lawmakers and lobbyists looking to make a quick buck or two off of a service we have all come to know as "utility."[read more]

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Is Big Data the Silver Bullet for Advanced Supply Chain Analytics?

September 24, 2014 by Ray Major

Analytics.

Leveraging “Big Data” is coming up more and more as a “must have” in conversations I’m having with clients and prospects, not only in the food and beverage industry, but in other industries that have supply chain applications as an integral part of their operations.[read more]