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Business Intelligence

7 Big Data Blunders You're Thankful Your Company Didn't Make

October 24, 2014 by Trips Reddy

Big data blunders.

When it comes to big data, learning from experience often means losing customers. Instead, let the other guys do the bidding for you, and learn from their mistakes.[read more]

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How to Create Users in Oracle BI (OBIEE) and WebLogic Tutorial

October 15, 2014 by Julie Johnson

Oracle BI.

This short guide will take you through the process of creating new users in Oracle OBIEE and WebLogic as well as introducing security concepts including the use of security groups and application roles to control data access.[read more]

Billboards, Brand Awareness and Big Data: What Comedy Central and Gallery Furniture Have in Common

October 10, 2014 by Tracey Wallace

Billboards.

Traditional advertising relies on influencing the influencers, and gaining enough impressions that you can reasonably determine an ad’s spend produced sufficient ROI. As of now, there are no hard numbers to back that up, which is why so many brands put their traditional ad spend to play in areas with proven influencer viability, for instance Times Square, Hollywood or Vegas.[read more]

Spotlight on SiSense: BI Without the Bandwidth

October 9, 2014 by Shawn Gordon

Spotlight on SiSense.

I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting things, almost entirely around Big Data. The two items that stood out for me, were the Graph DataBase system Neo4j (which I wish I had time and a reason to dig into more), and SiSense, who absolutely blew my mind.[read more]

Descriptive, Predictive, and Prescriptive Analytics Explained

October 8, 2014 by Ray Major
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Analytics explained.

With the flood of data available to businesses regarding their supply chain these days, companies are turning to analytics solutions to extract meaning from the huge volumes of data to help improve decision making.[read more]

A Cloudburst of Financial Advisor CRM Options: What to Look For

October 5, 2014 by Alok Misra

Financial advisor CRM options.

Look for a vendor who is invested in your success. CRM providers have traditionally been happy to sell you their product, before sending you to a consultant for fitting it to your needs. This model is changing in the cloud – the CRM vendor is expected to make the product work for you.[read more]

Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online

October 3, 2014 by Rishi Shah

Ad spent on demographics.

Amazon has long been open about its efforts to displace our reliance on overpriced cable. After all, an Amazon Prime membership includes Amazon Prime Video, which comes with native and re-aired programming. Last week, though, Amazon expanded its efforts by getting into the TV ratings business – and this is a really big deal.[read more]

The Internet Needs a Bill of Rights Before It's Too Late

September 25, 2014 by Tracey Wallace

Digital marketing and advertising ecosystem.

The Internet is our greatest shared resource, and recently, it's status as a forever renewable resource has been called into question. To thank for that? Lawmakers and lobbyists looking to make a quick buck or two off of a service we have all come to know as "utility."[read more]

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Is Big Data the Silver Bullet for Advanced Supply Chain Analytics?

September 24, 2014 by Ray Major

Analytics.

Leveraging “Big Data” is coming up more and more as a “must have” in conversations I’m having with clients and prospects, not only in the food and beverage industry, but in other industries that have supply chain applications as an integral part of their operations.[read more]

Big Data, Big Payoff? Why Your Company Needs Data Literate Employees, Now

September 24, 2014 by Rishi Shah

Employees.

Big data profitability depends on your employee's data literacy. Big data won't go away anytime soon, and neither will humans. In the end, it is humans who need to set up data collection and visualization systems, ask questions of the data, and take meaningful action on that information. Your big data platform is just a tool.[read more]

Big Data Proves Mobile Is Where Your Audience Is: Where Are You?

September 18, 2014 by Tracey Wallace

Mobile phone.

In 2012, Americans spend just 6% of their media diet with print, but that those pages attract 23% of all ad spend. Mobile, on the other hand, took up 12% of the typical American’s media diet, yet only pulled in 3% of all ad spend. That left a whooping $20B opportunity in mobile advertising revenue alone.[read more]

Big Data and Ford's Faster Horses

September 15, 2014 by Arent van 't Spijker

Horse? Or horseless carriage?

In the late 19th century, a New York City planner put out a warning that by 1950 the city would be completely uninhabitable. The problem, as he saw it, was that at the current growth rates the city would not be able to sustain the growing number of horses.[read more]

Top 5 Things Recruiters Should Ask Their Big Data

September 13, 2014 by Trips Reddy

Recruiters. 

The human capital of any company truly is one of its most valuable assets. But unlike the technological advances in marketing, customer support and sales, recruitment at most companies hasn't seen significant improvements that support analytics-driven, evidenced-based talent acquisition.[read more]

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Don’t Let Internal Obstructionists Derail Your S&OP Initiative

September 10, 2014 by Ray Major

Obstructionists.

I recently ran across an article by Tracy Parsons where she identified obstructionist within an organizations as people who are “Paid by the No.” I found that statement to be not only quite funny, but also quite accurate. We’ve all experienced them.[read more]

Non-Consensual User Data Tests Violate Fundamental Rights

September 9, 2014 by Tracey Wallace

Your data.

It might sound cliche, but what big data needs is the enforcement of the Golden Rule: treat my data as you would want yours treated. For most people, that means allowing for the ability to consent to a study, or opt-out of collection entirely if they so choose.[read more]