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Business Intelligence

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

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Why the Chief Data Officer is the Hottest Job of the 21st Century

May 20, 2015 by Jeff Brown

Cheif data officer.

In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2013, reporters at CNBC gave the same nod to data analysts, saying it was one of the most sought-after positions. Even U.S. Secretary of Commerce Penny Pritzker came out praising the Chief Data Officer (CDO).[read more]

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5 Smart Data Tips for New CIOs to Drive Business

May 15, 2015 by Bob Dvorak

Whether its day one or day 501, it’s practically vital for CIOs to make a splash and prove their worth. While business executives tend to dismiss the CIO as a strategic partner, the emergence of new digital tools, the need for reliable data and a growing demand for analytics have provided CIOs ammo to prove otherwise.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

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Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]

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Is VoIP Offering You Any Real Benefit?

May 8, 2015 by Richard Smith
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Experts opine that instead of the myriad benefits offered by VoIP, we still need to have a disaster recovery system in place in order to make VoIP future ready. Hosted VoIP systems, for instance, allow several points of protection in order to support communication recovery. There should be enough scope for rerouting calls to other locations as well.[read more]

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5 Tips for Streamlining the Supply Chain

April 24, 2015 by Glenn Johnson

Supply chain.

Supply chain efficiency helps an organization reduce costs and speed time-to-market. Fifteen years into the new millennium, it is clear to see that advances in technology, increasing globalization and rising customer expectations have made streamlining the supply chain more important than ever.[read more]

Global Market Growth Shows the Value of Web Conferencing

April 24, 2015 by Peter Davidson

Web conferencing.

The global market for web conferencing shows impressive growth, with some service providers indicating as much as a 30% growth in the use of their products. Much of the current demand for audio, video, and web-based communication seems to have exploded within the last few years, and sources indicate that the field will only continue to grow as the services evolve to meet the changing needs of business owners.[read more]

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A Better Way to Model Data

April 21, 2015 by Mark Hargraves

Data modeling.

Over 8 years ago, the Spider Schema Data Model was created to provide an easier way to model OLTP data into a supported OLAP data model with the advantages of the OLTP data model. Over the last 8 years this data model has been proven out and is: faster at data processing, uses less storage space, is more flexible, and provides full support for not only OLAP, but OLTP, and Big Data.[read more]

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The Road to (Customer) Success: The First Three Months

April 21, 2015 by Don MacLennan

Road to success.

Get started on the right foot! Though it is somewhat cliche, you should definitely keep this in mind when working with a new customer. The end of a positive sales campaign doesn’t mean the journey has ended; it simply marks the beginning of a new road, one that when approached correctly, will lead to customer success. An impactful road to customer success should follow these steps in the first three months.[read more]

Data Is Coming: Game of Thrones Meets Business Intelligence

April 17, 2015 by Richard Thelwell

Game of Thrones.

This week saw the eagerly awaited return to our screens of Game of Thrones, arguably one of the most popular TV franchises of all time. In the worlds both of TV and of business, the use of data analytics is becoming increasingly prevalent. So what can shows like this teach us about the role of analytics and business intelligence in our organisations?[read more]

When the Right People Correlate the Right Information, Expect a Masterpiece

April 15, 2015 by Mike Urbonas

Arthur Aufderheide.

Organizations with genuine passion for its mission have a substantial innate advantage when developing and/or utilizing BI technology. They will uncover more/better/faster new data correlations revealing new business answers drawn from new big data, information management, data analytics and other technologies. This is because they will relentlessly ask more new, piercing questions about their business.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]

Intuitive Reasoning, Effective Analytics & Success: Lessons from Dr. Jonas Salk

April 11, 2015 by Mike Urbonas

Salk.

Just days away, April 14, 2015 will mark the 60th anniversary of the Salk Polio Vaccine. On that day in 1955, it was publicly announced that human trials confirmed Dr. Jonas Salk’s vaccine provided effective protection from the polio virus. By 1957, new polio cases fell by 90% from epidemic levels just five years earlier. A fascinating interview with Dr. Salk on the Academy of Achievement website sheds light on his key personal attributes and values - vital for success in any line of work. And the best analytic tools will play a leading role in fostering that success.[read more]

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The Data Lake Debate: Pro Cross-Examines Con

April 6, 2015 by Tamara Dull

The Data Lake Debate.

As to be expected, Anne, your arguments against building a data lake are both persuasive and passionate. You’ve made some great points, my friend, but you’re making this way too easy for me. Before I jump into my rebuttal [my next post], I’d like to clarify a few things that you brought up. I’ve boiled it down to three questions. What say you?[read more]