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Business Intelligence

Unify Brand, Agency, and Technology Efforts with Your Customer Data

December 21, 2014 by Rishi Shah

Park City, Utah.

While it may be a new concept for brands, owning and controlling your customer data does not need to be as daunting as it sounds. It’s as straightforward as listing your priorities, looking at what you’re bringing in-house from the agency, finding a technology partner that breaks down barriers instead of erecting them, and asking for data in its raw format so that you can use it, grow it and benefit from it.[read more]

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New Generation of Technology Will Rely on Analytics, Study Shows

December 16, 2014 by Jeff Brown

“We are in a time of profound change for business, technology and IT leadership,” said Leon Kappelman, Ph.D., Professor at the University of North Texas and SIM’s lead researcher and Professor of Information Systems at the University of North Texas. “Results show the focus of IT organizations and their leaders is changing, with a new emphasis on business value, strategy, innovation and speed.”[read more]

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Employee Analysis: How Growth in Employee Strength Relates to Profits

December 11, 2014 by Nilesh Jethwa

Employee analysis.

In this article, we will perform some analysis on the employee related metrics from the top tech companies. All of the top tech companies are selected based on their current market capitalization with the exception of Yahoo. The year 2014 is not included as part of this analysis.[read more]

How to Stay Out of Cash Flow Crises Using Cash Position Analysis

December 10, 2014 by Keith Peterson

Cash position analysis.

Cash flow is the lifeblood of every company. Diligent financial analysis, including the Cash Position Waterfall, is an essential component to monitoring the current health of your business. However not all of us are financial analysts who like to wade through detailed spreadsheets.[read more]

Collaboration Between Teams Using the Same Data in Different Ways

December 8, 2014 by Peter James Thomas

Collaboration.

The title of the discussion thread posted was “Business Intelligence vs. Business Analytics: What’s the Difference?” and the original poster was Jon Dohner from Information Builders. To me the thread topic is something of an old chestnut and takes me back to the heady days of early 2009. Back then, Big Data was maybe a lot more than just a twinkle in Doug Cutting and Mike Cafarella‘s eyes, but it had yet to rise to its current level of media ubiquity.[read more]

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

December 5, 2014 by Mark Harrington

Customer wins.

While many groups across the organization have focused on the need for significant data scientist operations to extract, synthesize and translate the massive amount of data spanning an array of fractured information sources, the Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.[read more]

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How Data Visualization Can Benefit SMBs

December 1, 2014 by Cameron Graham
1

Data visualization.

Data visualization is a term mostly associated with big brands and corporations. Companies like Target, Deloitte, GitHub and Time Warner Cable all use data visualization tools to analyze and interpret information about their customers, allowing them to better target their marketing and sales efforts, improve internal processes. For many small businesses, data visualization is still a foreign concept.[read more]

"Tech Savvy" Means "Customer Savvy" for Midsized Companies

November 26, 2014 by Julie Hunt

Wowing customers

Technology is no longer simply back office automation or work productivity tools addressing the day to day of the business. When companies combine technologies with effective practices and processes around meeting customer needs on every level, competitive edge and revenue growth usually follow as natural outcomes.[read more]

Moving Beyond Common SMB BI Implementation Knowledge Challenges

November 25, 2014 by Lyndsay Wise

business intelligence / shutterstock

Many SMBs are still struggling with their BI implementations. They are either starting from scratch or trying to figure out how to expand their traditional BI implementations - neither of which is easy, as both require the ability to translate business requirements into technical needs and apply the right set of tools to meet the needs of the business.[read more]

Data Quality: The Secret Assassin of CRM?

November 25, 2014 by Martin Doyle
1

Data quality

There’s a silent virus lurking in many CRMs. It’s a virus that slowly gets a foothold in the system, then slowly starts to deprive it of oxygen, choking it until it can no longer breathe. As the CRM starts to suffer, the business starts to falter. So what is the virus? The secret assassin of the CRM? It’s poor quality data.[read more]

Gaming the Forecast

November 24, 2014 by Michael Gilliland

John Mello

Business forecasting is a highly politicized process, subject to the biases and personal agendas of all forecasting process participants. John Mello provides a useful taxonomy of seven such games that bias the forecasting process and degrade forecast accuracy.[read more]

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5 Ways Hadoop Can Help Healthcare Organizations and You

November 23, 2014 by Sameer Nori

Hadoop and healthcare

There are many different use cases for Hadoop in healthcare. Some of them include helping doctors, patients, and healthcare organizations include personalized treatment planning, assisted diagnosis, fraud detection, and monitoring patient vital signs. Learn how Hadoop is being implemented in each of these use cases.[read more]

iBeacons, Retail and Information Overload: How Macy's Is Kickstarting Retail's Data Warehousing Needs

November 19, 2014 by Tracey Wallace

Macy's

Macy’s is using iBeacon technology in combination with Shopkick, a location-based coupon dispenser app used by top national retailers, to finally capitalize on what those in the big data and Internet of Things industries have said was long coming: an offline data-driven retail experience.[read more]

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Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

3 Ways to Adapt to the Shift Toward Online Privacy (Ethically, Nonetheless)

November 17, 2014 by Rishi Shah

Online privacy / shutterstock

The push toward online privacy continues to gain momentum. Those of us in the industry need to be prepared as the transition occurs so that we have strong business practices in place, understand how data collected today is different from data collected yesterday, and figure out real value exchanges.[read more]