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Business Intelligence

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A Better Way to Model Data

April 21, 2015 by Mark Hargraves

Data modeling.

Over 8 years ago, the Spider Schema Data Model was created to provide an easier way to model OLTP data into a supported OLAP data model with the advantages of the OLTP data model. Over the last 8 years this data model has been proven out and is: faster at data processing, uses less storage space, is more flexible, and provides full support for not only OLAP, but OLTP, and Big Data.[read more]

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The Road to (Customer) Success: The First Three Months

April 21, 2015 by Don MacLennan

Road to success.

Get started on the right foot! Though it is somewhat cliche, you should definitely keep this in mind when working with a new customer. The end of a positive sales campaign doesn’t mean the journey has ended; it simply marks the beginning of a new road, one that when approached correctly, will lead to customer success. An impactful road to customer success should follow these steps in the first three months.[read more]

Data Is Coming: Game of Thrones Meets Business Intelligence

April 17, 2015 by Richard Thelwell

Game of Thrones.

This week saw the eagerly awaited return to our screens of Game of Thrones, arguably one of the most popular TV franchises of all time. In the worlds both of TV and of business, the use of data analytics is becoming increasingly prevalent. So what can shows like this teach us about the role of analytics and business intelligence in our organisations?[read more]

When the Right People Correlate the Right Information, Expect a Masterpiece

April 15, 2015 by Mike Urbonas

Arthur Aufderheide.

Organizations with genuine passion for its mission have a substantial innate advantage when developing and/or utilizing BI technology. They will uncover more/better/faster new data correlations revealing new business answers drawn from new big data, information management, data analytics and other technologies. This is because they will relentlessly ask more new, piercing questions about their business.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]

Intuitive Reasoning, Effective Analytics & Success: Lessons from Dr. Jonas Salk

April 11, 2015 by Mike Urbonas

Salk.

Just days away, April 14, 2015 will mark the 60th anniversary of the Salk Polio Vaccine. On that day in 1955, it was publicly announced that human trials confirmed Dr. Jonas Salk’s vaccine provided effective protection from the polio virus. By 1957, new polio cases fell by 90% from epidemic levels just five years earlier. A fascinating interview with Dr. Salk on the Academy of Achievement website sheds light on his key personal attributes and values - vital for success in any line of work. And the best analytic tools will play a leading role in fostering that success.[read more]

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The Data Lake Debate: Pro Cross-Examines Con

April 6, 2015 by Tamara Dull

The Data Lake Debate.

As to be expected, Anne, your arguments against building a data lake are both persuasive and passionate. You’ve made some great points, my friend, but you’re making this way too easy for me. Before I jump into my rebuttal [my next post], I’d like to clarify a few things that you brought up. I’ve boiled it down to three questions. What say you?[read more]

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3 Ways to Always Stay Connected to Your Business

April 3, 2015 by Sophie Davidson

Connected.

According to a Sage Research Study, 93 percent of all businesses have missed important deadlines or experienced project delays simply because high-level executives were unreachable.[read more]

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Data Lakes and Network Optimization: What’s Next for Telecommunications and Big Data

March 31, 2015 by Sameer Nori

Telecommunication. 

Relational data warehouses served communications service providers well in the past, but it’s time to start thinking beyond columns and rows. Unstructured data will be the fuel that powers risk management and decision-making in the near future. And to use all sorts of data to its fullest potential, we need new ways of storing, accessing and analyzing that data.[read more]

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

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Beyond the Bottomline: ERP Tools Are Meant for Ensuring Customer Satisfaction

March 24, 2015 by Daan Pepijn

ERP tools.

Beyond being a mere data analysis tool, another perspective on ERP is that it ultimately serves as a tool for ensuring customer satisfaction. The bottom line in all of these is effective and efficient data management. Better handling of business data to make these more useful in managing business operations will ultimately result in better products or services and improved handling of customer concerns.[read more]

Are You Listening to Your Conversations?

March 11, 2015 by Andrew Lamrock

Conversations with customers.

Customers not only use the phone more frequently to contact a business, but also prefer it. From those millions of conversation, millions of words, how many are really listened to and really understood? Technology can make this difficult, but now with real-time conversation scanning, you can listen to and understand every single conversation across your business. It's data like you've never known.[read more]

How BI Is So Much More Than Just a Reporting Tool

March 6, 2015 by Keyan Keihani

BI.

This article should help you combat the generalizations where BI has been demoted to a “reporting tool.” The points will demonstrate how BI goes beyond one category and makes deep changes in any organization, providing a continuous improvement tool that boosts data quality, maximizes the potential of your ERP source and drives informational self-sufficiency.[read more]

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Four Ways to Develop Customers for Life

February 24, 2015 by Don MacLennan

SaaS.

With the advent of Software as a Service (SaaS) and other subscription-based business models, Don discusses why it’s more pressing than ever to prevent churn. Your business can reach a 20 percent higher multiple in valuation with just a 2 percent reduction in churn.[read more]

Indispensable Money Management Apps for Smartphone Users

February 16, 2015 by Philip Cohen

Money management.

Managing finances has never been easier for smartphone users since it is simple to keep track of where their money is going through the assistance of the mobile apps. Some of the most important money management applications for the users of smartphones are listed below:[read more]