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Business Intelligence

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Where in the World Does All this ESRI World Data Come from?

July 31, 2014 by Shawn Gordon

ESRI World Data.

ESRI does have data sets of their own that are available both for free, and for licensing. They have their own demographers who come up with various cool products like “Tapestry”, which shows life groups and their habit patterns, so you could research in there and discover NASCAR fans are good at recycling.[read more]

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Mark Hurd on Data, Demographics and Devices

July 31, 2014 by Philip Cohen

Mark Hurd. 

Like Neiman Marcus, businesses can engage with customers in novel, value-generating ways like never before with big data. Smart storage solutions will allow companies to channel money into data analytics, which Hurd believes are the answer to the revolutions underway, from demographics to the culture of transparency.[read more]

How to Make Your Department More Data-Friendly

July 30, 2014 by Rishi Shah

Making data accessable. 

Big data is doing big things – or it isn't. That's the general sentiment across all industries when it comes to the topic and many professionals are coming up against the same questions: Is big data worth it? Does it produce ROI? Is it just a phase? Will data become an asset? Who are the major players? Does any of it matter?[read more]

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Big Data: The 4 Layers Everyone Must Know

July 29, 2014 by Bernard Marr

The Big Data Guru column.

There is still so much confusion surrounding Big Data. I thought it might help to clarify the 4 key layers of a big data system - i.e. the different stages the data itself has to pass through on its journey from raw statistic or snippet of unstructured data (for example, social media post) to actionable insight.[read more]

America’s Favorite Pastime is Having a Data-Driven Renaissance

July 24, 2014 by Samantha Meckler

Baseball stadium.

Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive. So sports teams, leagues and venues are all charged with the task of owning and controlling the billions of data points collected each day when fans purchased merchandise, bought tickets, interact with a website, an app, a campaign, a social page, etc.[read more]

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

A Case for Digital Transformation in the Pharmaceuticals Industry

July 21, 2014 by Mithun Sridharan

The pharmaceuticals industry.

Digital technologies and internet have been instrumental in dislodging the pharmaceutical industry from the cozy position it once occupied. For the industry to rejuvenate itself, it has to leverage the very tools that brought about this shift.[read more]

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5 Considerations to Make Before Choosing a Web Hosting Company

July 18, 2014 by Philip Cohen

Choosing a web hosting company.

Web hosting is often seen as an unnecessary expense, especially when starting up a website, which makes it tempting to grab the first free or low cost offer. Unfortunately, with most of these hosts you get terrible service and you can limit or prevent your success altogether.[read more]

Get Deep Audience Intelligence Where It Matters: From Your Ads

July 16, 2014 by gennaro leo

Deep audience intelligence.

Intelligent ads are truly transformative across the sales landscape. The additive value of rich audience analytics accompanied with pure ad performance "metrics" allows our partners to articulate the premium value of their audiences and enables them to tell much more comprehensive stories in sales pitches.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
2

The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

Is There One "Right" Strategy to Implement Business Intelligence?

July 14, 2014 by Ray Major

How do I implement BI?

o avoid disappointment, plan on a BI strategy full roll out to take not just a few months, but more in the range of 1-2 years. Provide new capabilities in stages, or phases. This allows your users to acclimate to the new way of doing business, and provide feedback on a contained functionality set.[read more]

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Retail is Dead. Long Live Retail!

July 14, 2014 by Charles Settles

Using data for retail.

Walmart has several strategies to grow their ecommerce operation. Their distribution system is already the model upon which others are built — including Amazon’s. They have already been leveraging their supply chain management system, built on collaborative, vendor-managed inventory, to secure their place as the largest retailer in the world.[read more]