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methodology

Eulogy for a Beloved Market Research Organization

August 10, 2011 by Annie Pettit
with 93 views
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"I remember the day when the focus on one methodology became so strong that the focus for all other methods was forgotten. The day that observational research and participant-observational techniques were removed from research textbooks. The day we forgot that psychologists, sociologists, anthropologists, all of whom have stricter ethical guidelines than market researchers, use these techniques, thrive on these techniques, and learn so many important things about the human condition with these techniques." [read more]

Why Predictive Analytics is Important and More

June 14, 2011 by Eric Burns
with 563 views
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SaaS and Social Media provided the final requirement, data creation. Both of these technologies have made is common and inexpensive for people to quickly and easily collect and publish information about their lives and jobs. [read more]

Refusing to Answer Census Race Question

March 19, 2010 by Tom Anderson
with 1,010 views
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In 2010 US Government Wastes Three Billion Tax Dollars On Useless Race Question! I have to admit, as a market researcher I should probably have been paying more attention to US Census efforts so far. As a taxpayer alone the cost total cost of the census should make me interested, $14.7 billion! When I picked up the form last night to... [read more]

The importance of feasibility studies in business intelligence

May 6, 2009 by Peter Thomas
with 1,112 views
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IntroductionIn a previous article, A more appropriate metaphor for business intelligence projects, I explained one complication of business intelligence projects. This is that the frequently applied IT metaphor of building is not very applicable to BI. Instead I suggested that BI projects had more in common with archaeological digs. I’m... [read more]

Recipes for success?

April 22, 2009 by Peter Thomas
with 251 views
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I should acknowledge that I am indebted to a conversation that I had with John Collins on his blog, Views from the Bridge, for some of the themes I discuss in this article.  IntroductionTowards the end of a recent article on perseverance I referred to people’s desire to find recipes for success. Here’s what I said: Sometimes we want to... [read more]

Synthesis

April 22, 2009 by Peter Thomas
with 106 views
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 synthesis /sinthisiss/ n. (pl. syntheses /-seez/) 1 the process of building up separate elements, esp. ideas, into a connected whole, esp. a theory or system. (O.E.D.) Yesterday’s post entitled Recipes for success? seems to have generated quite a bit of feedback. In particular I had a couple of DMs from people I know on twitter.com (... [read more]