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legislation

The Big Bad Boucher Bill, and Its Possible Exceptions

May 17, 2010 by Cari Birkner
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A discussion draft of a controversial bill to regulate behavioral targeting has been released by US Rep. Rick Boucher (D-VA). In summary, the bill addresses when and how marketers are allowed to place targeted ads based on user shopping habits and browser behavior. The bill would require advertisers to provide disclosure on how... [read more]

What does Google know about you?

January 25, 2010 by Stephen Baker
with 2,844 views
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As I promote The Numerati, people often ask me how much Google knows about each of its users. So a few months back, I asked Google. "There's a sense that Google knows everything about you," says Mike Yang, a lawyer working on privacy issues at the company. "The reality is a little different than that." The way he describes it, lots of... [read more]