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strategy

Salesforce Fills Out the "Marketing Cloud"

June 7, 2013 by Michael Fauscette

Salesforce's marketing cloud / shutterstock

Why all the interest in marketing automation software all of a sudden? It's what I'd call the CMO opportunity. The leading enterprise trend today is focused on customer experience (CX), and the CMO is emerging as the key executive in most company's CX strategy.[read more]

What Every CEO Needs to Know About IT

November 20, 2012 by Robert Kugel

It’s not necessary for a CEO of a company to be able to write Java code or master the intricacies of an ERP or sales compensation application. However, that CEO must master the basics of IT just as he must understand basic corporate finance, the production process and – at least at a high level – the technologies that support that process.[read more]

Moneyball, a Must-watch Movie for the Business Analytics Savvy

March 13, 2012 by Smart Analytics

Every organization or business who wants to gain significant competitive advantage should fully exploit the potential of analytics. To gain an edge over your competition in any field, one should not rely only on the parameters such as experience and instinct. One needs to use analytics to evaluate available resources and best ways to implement strategies for a big win.[read more]

Why Strategy Needs to Be Specific…

September 21, 2011 by Michael Ensley

"While a little nitpicky here, Increasing Market Share is a goal, not a strategy. Why does this matter? The primary reason is that we need to teach the organization to think along common lines. We need to communicate specificity – tell people exactly what we want. The goal is to increase market share by 5%, and we are going to do this by increasing new product revenues by 10% and by $4mil in cross selling opportunities to our customer base."[read more]

From “The Farm” to FarmVille

August 15, 2011 by Alex Olesker

"ACES...uses a unique approach similar to social gaming to fine-tune predictions. No money changes hands on ACES’ website, only bragging rights, as users compete to produce the most accurate predictions. Over time, the website shows them where they stand, for example that events they predict to be 60% likely only occur 40% of the time, letting them adjust their confidence down."[read more]

War Games: A New Type of Competitive Analytical Tool

May 3, 2011 by Brett Stupakevich
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Data analytics plays a key role in corporate strategy development. With any new strategy, executives will analyze, forecast and predict future outcomes before adopting and implementing a strategy. But it’s not always possible to incorporate every strategic move a competitor might make into an analysis and it can be easy for executives to be influenced by beliefs that may no longer be entirely true.[read more]

The “thin edge of the wedge” strategy

December 27, 2010 by Chris Dixon

Establishing relationships with new users is the hardest part of growing a startup.  For consumer products establishing relationships can mean many things: installs, registrations, purchases, or even just getting users to think of your website as a place to go for certain purposes.  For B2B products, establishing relationships...[read more]

Decision Management – Aligning Strategy and Operations

September 29, 2010 by James Taylor

The folks from SPSS and ILOG presented on Decision Management – Aligning Organizational Strategy with Day-to-Day Operations. I have blogged before about SPSS Decision Management and Modeler products. Before acquiring SPSS, IBM talked about the move towards optimizing decisions – replacing sense and respond with predict and act, becoming...[read more]

Pay as You Benefit: A New Enterprise IT Strategy

A recent post, “‘Pay as You Benefit‘: A New Enterprise IT Strategy,” describes an incremental approach to new information development activities premised on low-risk, affordable deployment chunks. The strategy is based on MIKE2.0’s Semantic Enterprise composite solution offering, and is a natural expression of MIKE2.0’s incremental...[read more]

From Search to Share: How Google can win in the Social Age

June 19, 2010 by Harish Kotadia, Ph.D.
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Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently...[read more]

Social Media Strategy Q & A

June 1, 2010 by Jill Dyché

In which Jill conducts a Q&A—and she’s not even doing a podcast!!! I got some great feedback on my last blog post, The 4 Es of Social Media Strategy, and some interesting questions. In fact the back-and-forth was so cool that I thought I’d share some of it in this post. Since many of you e-mailed me your feedback instead of...[read more]

5 Lessons Social CRM can Learn from CRM

May 17, 2010 by Harish Kotadia, Ph.D.
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I have been implementing CRM Solutions for a decade, having successfully managed many large CRM projects for Fortune 500 companies in the US with high level of client satisfaction. Yes, you read that right – CRM project client satisfaction is not an oxymoron (it can be done and we even won “Best Project” award to prove it,...[read more]

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Marketing Lessons from the Collapse of Lehman Brothers

January 28, 2010 by Paul Barsch

  For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well.  A post-mortem examination of...[read more]

Sales Models and Analytics

April 11, 2009 by James Parnitzke

We all hear about strategy and business alignment.  A lot of books have been written by a lot of very smart people about this topic.  I’m going to write about a professional journey to explore how to translate strategy into something tangible I can use to explore and measure progress to plan once execution begins using analytics and a...[read more]

Facts not fears, confidence not certainty, critical thinking not wishful thinking

March 26, 2009 by James Taylor

Madeline Albright gave a great presentation at the SAS Global Forum in Washington DC this week. Several of her bon-mots are in the title but there were many others, some of which are below. Each of them struck me as relevant to readers of this blog:Facts not FearsBusinesses all too often do things based on their fears, not on the facts....[read more]