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Dan Ariely - Market Research - Predicting The Irrational

April 20, 2010 by Tom Anderson
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NGMR Marketing Guru Interview - Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research Today I have the pleasure of speaking with Marketing (Behavioral Economist) Guru and author of Predictably Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research Top-10 list (... [read more]

The Challenge of Predicting Consumer Response to Innovation

October 9, 2009 by David Bakken
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In the October 4, 2009 edition of The NY Times “Sunday Business” section ("It’s Brand New, but Make It Sound Familiar"), Mary Tripsas, an associate professor at the Harvard Business School, writes about the challenge of finding the right consumer reference points for innovations. In a nutshell, consumers have a hard time figuring out... [read more]