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What Uber and Lady Gaga Can Teach You About Analytics

November 25, 2014 by Bernard Marr

Big Data Guru column. 

Gaga can customize set lists for concerts based on the listening habits of her fans in a particular locale on Spotify—be sure to play this song, leave that one out. She’s taken fan-created artwork, uploaded to her website, and printed it on t-shirts, driving merchandising sales up more than 30 percent.[read more]

Healthcare Cloud to Grow Exponentially in US by 2020

November 25, 2014 by Natalie Lehrer

Cloud has matured from a fringe technology into being the preferred delivery model for those who want to deliver IT resources but stay within the bounds of laws such as HIPAA. At the end of 2013, Frost & Sullivan estimated that the cloud services market for healthcare IT stood at $903.1 million.[read more]

Moving Beyond Common SMB BI Implementation Knowledge Challenges

November 25, 2014 by Lyndsay Wise

business intelligence / shutterstock

Many SMBs are still struggling with their BI implementations. They are either starting from scratch or trying to figure out how to expand their traditional BI implementations - neither of which is easy, as both require the ability to translate business requirements into technical needs and apply the right set of tools to meet the needs of the business.[read more]

Data Quality: The Secret Assassin of CRM?

November 25, 2014 by Martin Doyle

Data quality

There’s a silent virus lurking in many CRMs. It’s a virus that slowly gets a foothold in the system, then slowly starts to deprive it of oxygen, choking it until it can no longer breathe. As the CRM starts to suffer, the business starts to falter. So what is the virus? The secret assassin of the CRM? It’s poor quality data.[read more]

How to Drive Real-Time Revenue in the World of Big Data

November 24, 2014 by Larisa Bedgood

Data – we are bombarded daily with messages, statistics, news, and slogans such as “Big Data is a Big Deal”. In fact, some of us can start rattling off numbers from memory. The buzz isn’t going away any time soon because in truth, Big Data is a Big Deal.[read more]

Gaming the Forecast

November 24, 2014 by Michael Gilliland

John Mello

Business forecasting is a highly politicized process, subject to the biases and personal agendas of all forecasting process participants. John Mello provides a useful taxonomy of seven such games that bias the forecasting process and degrade forecast accuracy.[read more]

The Future of Big Data, Visualized [INFOGRAPHIC]

November 24, 2014 by Tracey Wallace

Future of big data

We'd start a public petition for blog posts about big data to stop using the "every day, we create 2.5 quintillion bytes of data" stat if we could. In this infographic, we break down how the industry has changed over time, and show the projected path for the years to come.[read more]

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5 Ways Hadoop Can Help Healthcare Organizations and You

November 23, 2014 by Sameer Nori

Hadoop and healthcare

There are many different use cases for Hadoop in healthcare. Some of them include helping doctors, patients, and healthcare organizations include personalized treatment planning, assisted diagnosis, fraud detection, and monitoring patient vital signs. Learn how Hadoop is being implemented in each of these use cases.[read more]

Celebrating the Philae Landing [INFOGRAPHIC]

November 22, 2014 by Peter James Thomas

How much did Philae cost us?

We landed on a comet and will – fingers crossed – begin to understand more about the formation of the Solar System and potentially Life on Earth itself as a result. Whether or not you think that is good value for money probably depends mostly on what sort of person you are.[read more]

Technology Innovation: 3 Tips for Dealing with Closed-Minded Executives

November 21, 2014 by Kyle Cebull

What do you when you’re behind the curve? When the standard tactics that might convince another CEO to update technology just aren’t working? Here are our best, straight up, tough love tactics for dealing with closed minded executives.[read more]

Three Challenges Europe Faces in Becoming a Competitive Big Data Market

November 21, 2014 by Mark van Rijmenam

Europe / shutterstock

The European Commission is working hard on developing a competitive European Big Data market. Last week, as a result of this, the European Digital Forum convened the High-Level Roundtable on Europe’s Digital Future. Here's my vision of how Europe can enable forward-looking, data-driven startups to unleash the vast potential of data.[read more]

Why Algorithmic Accountability Is Needed Now

November 21, 2014 by Rishi Shah

Algorithmic black boxes / shutterstock

Facebook and Google operate in black boxes, shrouded by advanced algorithms that encourage us to gradually consume more information and generate higher ad revenues. But they should not be allowed to hide behind the language of technology, using algorithms as an excuse for lack of transparency.[read more]

First Look: Dataiku’s Data Science Studio

November 20, 2014 by James Taylor

Dataiku

Dataiku, a company founded in 2013 and based in France, launched their product, Data Science Studio (DSS), in February 2014. The product is designed to improve the effectiveness and productivity of data teams especially when it comes to turning raw data into an analytic API.[read more]

Smart Ways of Using Google API for Optimum Results

November 20, 2014 by Jason Bowden

Google API (Image: www.mtmpro.net)

There are many Google API services that can be used by digital marketers to their business advantage. Utilizing these APIs as web applications for digital marketing can help boost the data analytics, accuracy, compatibility and speed of your business applications with Google services.[read more]

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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

iBeacons, Retail and Information Overload: How Macy's Is Kickstarting Retail's Data Warehousing Needs

November 19, 2014 by Tracey Wallace

Macy's

Macy’s is using iBeacon technology in combination with Shopkick, a location-based coupon dispenser app used by top national retailers, to finally capitalize on what those in the big data and Internet of Things industries have said was long coming: an offline data-driven retail experience.[read more]

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Protecting Your Business from Shellshock

November 19, 2014 by Rick Delgado

Shellshock

Shellshock is a bug that affects the UNIX-based shell, found commonly in Linux and Apple operating systems. The vulnerability allows attackers to remotely execute code on these machines, leading to data theft, malware injection and server hijacking. Here are a few ways to protect yourself.[read more]

China's "Great Firewall" Targets Cloud Services

November 19, 2014 by Natalie Lehrer

A plethora of websites including a popular content distribution network is currently inaccessible inside of China. GreatFire.org reports that EdgeCast's Content Delivery Network has been blocked from China for the past day. EdgeCast officially recognized the Chinese ban by releasing a statement on its website.[read more]

Self-Healing Virtual Machines Coming to Datacenter Near You?

November 18, 2014 by Natalie Lehrer

One of the more exciting inventions in data center technology has been developed by a team of computer scientists from the University of Utah. The invention is being called A3 which is short for Advanced Adaptive Applications. When unusual activity is detected, A3 tries to automatically repair the code infraction.[read more]