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Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014 by Ann Breckenkamp

Data-driven marketing platforms and marketers.

Working in a rapidly evolving world dominated by complex technology and messy data, today’s marketers feel more pressure than ever to become analytically savvy, or risk being forced out of their jobs. What will it take to help marketers bridge the divide between the art of marketing and the science of data?[read more]

Harvard Gets Access to Twitter Data Stream to Predict Foodborne Illness Outbreaks

April 24, 2014 by Cameron Graham

Twitter data. 

Harvard Medical School, in partnership with the Boston Children’s Hospital, recently secured a research grant to help them find new ways to track outbreaks of foodborne illnesses. Unlikely most grants though, this one isn’t a monetary award, nor did it come from a government agency or research foundation. Instead, the reward is access to tweets.[read more]

Big Data Plus Customization: A New Era for the Music Industry

April 24, 2014 by Britton Byfield

Music plus customization.

Spotify, Pandora, iHeart Radio and many others have drastically altered music distribution and artist discovery, customizing the experience for users based on their on-platform behaviors and song preferences. And they do this via big data. Each day, around 600 GB of data is created by Spotify users as they listen and share songs, create playlists and use in-platform apps like Tunigo.[read more]

3 Major Challenges for the Internet of Things

April 24, 2014 by Mark van Rijmenam

The Internet of Things.

The Internet of Things offers great potential for organisations and societies. A connected world where billions, or even trillions, of devices are connected to the Internet and as such can communicate with each other. If we manage to successfully develop the Internet of Things it will unlock a lot of value and the benefits of the Internet of Things are enormous for organisations and societies.[read more]

How Big Data Ups the Ante on Retargeting

April 23, 2014 by Rishi Shah

Retargeting.

One of the challenges with traditional retargeting is the inability to distinguish users that are browsing versus genuinely interested in making a purchase. The obvious way around this is to retarget individuals who "add to cart," but this is only a small fraction of users browsing a site on any given day.[read more]

The Los Angeles Police Department Predicts and Fights Crime With Big Data

April 23, 2014 by Mark van Rijmenam

Fight crime with big data.

But Big Data analytics is not only used to fight violence or theft but also to combat for example insurance fraud. The Durham police for example used analytics to find a large part of dubious claims in a large pile of insurance data. By combining data and analysing it they managed to stop a “cash for crash” scam that involved an organised crime group faking accidents and claiming several times for that accident.[read more]

Is Your Company Ready to Deploy Business Intelligence Intelligently?

April 22, 2014 by Ray Major

Ready to deploy BI?

Although the majority of data-driven enterprises may have or use BI software or systems, a recent survey we took of IT executives revealed that there is a vast difference between having BI and using BI to the company’s full advantage. There is an even larger chasm between the cost to implement BI and the value realized from those efforts.[read more]

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5 Real-Life Applications of Real-Time Analytics

April 22, 2014 by Gil Allouche

Applications of real-time analytics.

Of all the capabilities big data has, perhaps the most important for all different kinds of businesses is the ability to gather enormous amounts of data and analyze that data in real-time. It gives instant feedback and vital information to help the company succeed.[read more]

5 Sherlock Holmes Quotes That Prove Genius for Data-Driven Decision Making

April 22, 2014 by Tracey Wallace

Sherlock Holmes.

Sherlock Holmes believed in the necessity of data long before the big data hubbub, declaring data-driven decision making as increasingly beneficial. To Holmes, our new obsession with fact-focused business practices (backed by data) is purely elementary -- but don't take our word for it. Take his.[read more]

Top 10 Questions to Ask When Looking for a Managed Hosting Provider

April 21, 2014 by Mike Solomonov

Managed hosting provider.

You’ve made the decision that you don’t want to be in the “server” business and have embarked on the research process. Here are some questions that can help you qualify hosting providers you will be talking to.[read more]

What Big Data Can Do for the Legal Industry [VIDEO]

April 21, 2014 by Mark van Rijmenam

Big data and the legal industry.

There are several ways that Big Data can help the legal industry. Ranging from using data to improve client acquisition and retention to using predictive analytics in order to become better lawyers and predict case outcomes. Although it might seem that nothing within law is truly Big Data in volume perspective, but by combining different data sets the legal industry can still benefit a lot from Big Data.[read more]

Business Intelligence Benefits for SMBs

April 21, 2014 by Roman Vladimirov

Business intelligence for SMBs.

Small and medium-sized businesses can take advantage of data analysis to help them improve their day-to-day operations, find weaknesses in budgetary spending or identify which marketing tactics are working or failing. According to recent Gartner research, SMBs are helping drive up the value of the global business intelligence market, which is poised to expand from $13.8 billion in 2013 to $17.1 billion by 2016.[read more]

Growth of Advanced Analytics

April 20, 2014 by Roman Vladimirov

Advanced analytics.

Business analytics is growing and adapting to new technology, better analysis tools and larger amounts of data; advanced analytics has become more prevalent in recent years and will likely continue on this upward trajectory of growth.[read more]

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A Brazen Expose on Big Data in the Government Sector

April 19, 2014 by Lillian Pierson

Big data in the government sector.

Good, strong, data-savvy leadership is the answer to the government data woes. Government leaders are the only ones that have the power to mandate and enforce effective adoption of data driven decision-making at the managerial level. Leaders will have to mandate IT to let internal business analysts, staff, and managers have and use their data freely.[read more]

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How ICD-10 Will Unlock a New Market for Data Analysis

April 18, 2014 by Cameron Graham

New market for data analysis.

The current American medical code system obscures a huge trove of data that could dramatically expand the analytics market. The healthcare industry is becoming increasingly interested in data analysis and predictive analytics. From healthcare providers to insurers (and now the federal government as well), every party has an interest in accurately predicting healthcare trends.[read more]

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The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

April 18, 2014 by Samantha Meckler

Billboard.

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. Data-driven business decisions are becoming the way of the world -- and no longer just in theory, so 'guessing as proof' metrics will continue to be exactly what they always have been -- ambiguous and nostalgic.[read more]

Are You Ready for the Future of the Internet of Things? [INFOGRAPHIC]

April 18, 2014 by Mark van Rijmenam

We are living in exponential times and the Internet of Things is the best example of this. We are moving from an Internet between humans to and Internet where billions, or in the next decade even trillions, of devices are communicating with each other. This requires a different infrastructure for the Internet, more security measures and global standards.[read more]