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Big Data Buzz or Big Data Fuzz?

April 16, 2015 by Ben Edge
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The buzzword Big Data has gathered an increasing amount of momentum over the last few years. In fact the number of organizations who have implemented a big data or data discovery solution has increased from 58% to 73% over the last two years. More and more organizations have innovated to include a big data offering in their portfolio in an attempt to grab a slice of the proverbial pie. It can be very easy to get caught up in all of the hype surrounding big data, without actually understanding what it is. So let’s look at defining it…[read more]

How Big Data Is for Marketers

April 16, 2015 by Larisa Bedgood
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Big data for marketers.

According to Google Trends, in 2011, the hype of big data had just begun. In 2015, the hype still exists, yet big data has evolved beyond hype! Companies are using big data to turn a profit in real practical ways. Even companies in different industries, such as retail and manufacturing, are using big data to grow revenue. Big data projects do have reported ROI and positive outcomes, especially for sales and marketing purposes.[read more]

Exploratory Analysis with Excel

April 16, 2015 by Alex Bankoff

Analysis with Excel.

When it comes to data science, we often find that people first start out learning using Microsoft Excel. Inevitably, as students progress, Excel starts to appear quaint as they transition to more powerful systems like R or Python. After a while, however, a lot of people end up coming back and realizing that maybe Excel isn't so bad after all.[read more]

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The Data Lake Debate: Pro Delivers First Rebuttal

April 10, 2015 by Tamara Dull

Data Lake Debate.

In my opening argument, I defined the data lake as a storage repository that holds a vast amount of raw data in its native format, including structured, semi-structured, and unstructured data. I also mentioned that a data lake can take on different shapes and sizes, and provided these examples: A single data lake; or a data lake with multiple data ponds—similar in concept to a data warehouse/data mart model; or multiple, decentralized data lakes; or a virtual data lake to reduce data movement.[read more]

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How Big Data and Analytics Are Changing People Management Forever

April 7, 2015 by Bernard Marr

The Big Data Guru column.

Will employees resent analysis of their day-to-day activities? Some certainly will. But as I said before it will depend entirely on how it is implemented. In short, there are far more useful, and less provocative, uses for employee data collection and analysis, than enforcing discipline over who takes the most bathroom breaks.[read more]

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Problems with the Language of Probability

April 6, 2015 by Paul Barsch

Risky Business column.

Using probabilistic terminology to communicate the “likelihood” of an event occurring to those untrained in understanding such terms, can in some instances lead to the ruin of careers, companies and in worst cases—loss of life.[read more]

How Well Do You Know Open Source Projects? Take Our Quiz

April 15, 2015 by Simon Mitchell

Open source projects.

We’ve created a fun quiz highlighting some of the more random Open Source (OS) project and program names hot in the Linux and OS space right now. Test your knowledge and find out how savvy you are when it comes to OS. Once you’ve uncovered your score and taken some good advice as to how you can improve your knowledge, share your results and test your fellow Open Sourcers too ...[read more]

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Malicious Tool Provides Attackers with a New Type of Zombies

April 15, 2015 by Sophie Davidson

Cyber criminals.

An interesting concept which has really emerged only lately - IoT, or: “the Internet of Things”, has recently been in the scope of cyber criminals and internet security specialists. The IoT is a vision, rather than an actual network. It's the notion that with increasingly more devices empowered by communication facilities, those devices inevitably end up as entities in a network scheme.[read more]

When the Right People Correlate the Right Information, Expect a Masterpiece

April 15, 2015 by Mike Urbonas

Arthur Aufderheide.

Organizations with genuine passion for its mission have a substantial innate advantage when developing and/or utilizing BI technology. They will uncover more/better/faster new data correlations revealing new business answers drawn from new big data, information management, data analytics and other technologies. This is because they will relentlessly ask more new, piercing questions about their business.[read more]

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Media & Entertainment Industry Casting Call: High Resolution Digital Assets Offer New Role for Petabyte Storage

April 14, 2015 by Russ Kennedy

Petabyte.

Data size is quickly outpacing storage space in the media and entertainment industry, and object-based storage can play a pivotal supporting role to help companies meet growing challenges[read more]

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How to Clean Up the Mess: Surviving a Data Breach

April 14, 2015 by Neill Feather

Data breach.

Here’s a scary thought: Nearly half (43%) of all companies experienced a data breach last year, most of which took weeks to discover. For many businesses, these data breaches were catastrophic to the point of bankruptcy (the average cost of a single compromised record being more than $194).[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]

Digital Reasoning Goes Cognitive: CEO Tim Estes on Text, Knowledge, and Technology

April 13, 2015 by Seth Grimes

Tim Estes.

Digital Reasoning CEO Tim Estes sees cognitive computing -- data, applications, analytics, and machine learning algorithms -- as the providing the brains to drive global enterprises. Cognitive is a next computing paradigm, responding to demand for always-on, hyper-aware data technologies that scale from device form to the enterprise.[read more]

How to Bolster the Skills of Your In-house IT Team

April 13, 2015 by Simon Mitchell

IT team.

Over-staffing an IT department is as undesirable as under-staffing – the solution is to right-size to cover normal operations but also use a good Managed Service Provider. The IT world is changing. Organisations are increasingly threatened with hacking and viruses such as Heartbleed. A wider-than-ever skillset is needed. Can your internal IT team cover all bases?[read more]

5 Steps to Datafy Your Business and Be Successful

April 13, 2015 by Mark van Rijmenam

Datafy!

A great example of datafication is the quantified-self and the wearables trend, of which the most-talked about is probably the Apple Watch that is about to become available. The Apple Watch will enable users to generate massive amounts of data about their personal lives, analyse what’s happening, combine it with other data sources and obtain new insights about their personal life.[read more]

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How to Gain a Competitive Advantage with Big Data

April 12, 2015 by Jonathan Buckley

Competitive advantage.

Finding ways to outperform the competition is key to business success. That’s why innovation and creative strategies are always on the minds of organizations. However, finding ways to constantly perform isn’t easy, which is why more companies are turning to big data for the answers.[read more]

Intuitive Reasoning, Effective Analytics & Success: Lessons from Dr. Jonas Salk

April 11, 2015 by Mike Urbonas

Salk.

Just days away, April 14, 2015 will mark the 60th anniversary of the Salk Polio Vaccine. On that day in 1955, it was publicly announced that human trials confirmed Dr. Jonas Salk’s vaccine provided effective protection from the polio virus. By 1957, new polio cases fell by 90% from epidemic levels just five years earlier. A fascinating interview with Dr. Salk on the Academy of Achievement website sheds light on his key personal attributes and values - vital for success in any line of work. And the best analytic tools will play a leading role in fostering that success.[read more]

The Outline for Your Next IT Strategy Meeting

April 10, 2015 by Kyle Cebull

Game plan.

You invest a good percentage of your earnings each year into your technology. From workstations to printing equipment, servers and infrastructure, training and new applications – technology is the backbone of your organization. So, technology planning? It’s even more important. You need plans in place to properly accommodate your growth and streamline your workflows and processes. What does that require?[read more]

What Does the Modern IT Team Look Like?

April 10, 2015 by Simon Mitchell

The modern IT team.

IT teams are evolving. The old model of a Finance/IT Director supported by Infrastructure and Application managers, with a host of network engineers and developers, is changing to meet new challenges. In most organizations, IT used to be almost entirely about finance: sales, cash flow, payroll and purchasing. Organizations often developed their own software and built their own networks.[read more]

4 Ways You’re Wasting Money on Your Technology

April 9, 2015 by Kyle Cebull

Waste of money.

Every day businesses have to mitigate risk when they consider their IT budgets. They have to take time to understand that if their budget is X, they have to choose between the things that they want most and compromise to balance their risk while still maintaining optimal productivity. It’s a fine line and can sometimes feel a little bit tight. Are you struggling to find room in your technology budget to complete new projects, upgrade your existing infrastructure or try out a new software?[read more]

Enhance Your CRM Data to Sharpen Your Sales Pitch

April 9, 2015 by Steve Webster

CRM data.

Data is the lifeblood of the modern economy, but the arrangement of that data into information and knowledge is what really helps to make those better, more memorable connections. Research is key. The important point here is that, for the busy sales professional, that information is available in neatly packaged bundles. Somebody else has done it for you, so that you can make more calls and enter validated, more accurate, more complete contact information into your CRM.[read more]

Facebook’s ThreatExchange to Help Cyber Security Experts Coordinate Their Efforts Against Hackers

April 9, 2015 by Sarah Smith

Cyber security.

These days, cyber attacks are the biggest threat to companies and governments around the world. Even President Obama recently laid out a comprehensive plan to tackle cyber security issues. It remains to be seen what results Facebook's ThreatExchange can produce. Still, any platform that brings cyber security experts together and encourages them to share data is a positive development. Hackers are only going to step up their efforts, and security experts need to respond with a concerted effort.[read more]