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How Machine Learning Is Improving Computer Security

Machine learning.

Machine learning is already a common part of security measures. Spam mail filters are one simple example, but other systems exist like antivirus software, intrusion detection programs, and even credit card detection codes. There is much progress still to be made, but machine learning is at the forefront of raising computer security to a new level. With machine learning properly deployed, business leaders can rest easy knowing their data is more secure.[read more]

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

New Underground Data Center Trend Takes Hold

July 25, 2014 by Rachel McAree

Underground data center.

Recently, data center operators have been looking for new ways to establish computing facilities. One such example is the July purchase of the former Chicago Sun-Times building by QTS Realty Trust Inc. According to the Post-Tribune, the newspaper printing plant will be repurposed and rehabilitated to make way for a multi-tenant data center.[read more]

2014 Internet Trends Shaping Tomorrow’s Customer Experiences [SLIDESHARE]

July 25, 2014 by Mark Galvin

Trends.

The Slideshare below is a comprehensive compendium of trends provided by KPCB International and well worth a more detailed investigation but here are some key points that piqued interest on first viewing in the context of how digital shapes customer experience.[read more]

BYOD: Industry Experts Pick Their Top Advantages

July 25, 2014 by Jon Smith

BYOD.

What is BYOD? The trend for employees to use their own personal devices for work. This generally refers to smartphones and tablets. CompTIA’s Annual Trends in Enterprise Mobility shows that while just 4% of UK firms have a full BYOD policy, some 44% have a partial strategy in place.[read more]

America’s Favorite Pastime is Having a Data-Driven Renaissance

July 24, 2014 by Samantha Meckler

Baseball stadium.

Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive. So sports teams, leagues and venues are all charged with the task of owning and controlling the billions of data points collected each day when fans purchased merchandise, bought tickets, interact with a website, an app, a campaign, a social page, etc.[read more]

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making

July 24, 2014 by James Ainsworth
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Customer journey.

Taking an ineffective approach to social media leads to either shallow inferences from the data or a general lack of awareness about its effects on the business. This prevents understanding of current opportunities, how to explore them and how to mitigate the current threats and risks.[read more]

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If You Think Data Security is IT’s Responsibility, Think Again

July 23, 2014 by Tamara Dull

The Big Data MOPS Series.

What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is important, especially in this new age of big data, think again.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

Verizon Flirts with Thin Data Rights Line

July 23, 2014 by Tracey Wallace

Verizon.

The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status on the big data radar. With more than 1 million customers, Verizon Wireless is the leading wireless carrier in the United States, ahead of competitors AT&T, Sprint and T-Mobile.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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How the Internet of Things Is Making Food Safer

July 22, 2014 by Rick Delgado

Food safety.

One area that stands to benefit greatly from the IoT is the food industry, more specifically making improvements in food safety. With advances in wireless technology and cloud computing, the IoT has the potential to make food safer from the farm all the way to the customer’s dinner plate.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

Microsoft Adds Azure Features, Enhancements and Partnerships

July 21, 2014 by Natalie Lehrer

Microsoft.

The Microsoft PR crew has been working overtime given the overwhelming amount of public announcements that has originated from the Redmond, Washington based company. NetApp has announced a storage connector that would seamlessly integrate into your Azure management portal. This allows Azure users to store data off site in a private NetApp facility[read more]