About Social Media Today
May 24, 2013
Big Data Is Changing the Whole Equation for Business
Big Data changes
When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.[read more]
May 24, 2013
7 Big Data Trends That Will Impact Your Business
Where's Big Data leading your business?
The topic of big data continues to pulsate with vigor in the market, as demonstrated by the wide variety of data innovations emerging daily and the talented professionals successfully pursuing the creation and use of big data solutions. So what trends might we see emerge in the Big Data ecosystem?[read more]
May 24, 2013
How "Big Data" Is Protecting the Enterprise Against Growing Social Risk
How can Big Data deal with social risk?
Corporations are faced with literally millions of potential threat sources given how the social aspect of today’s online world has empowered practically every individual with immediate reach and influence to broadcast their disappointment, displeasure or disgust with a brand.[read more]
Social Media and Business Intelligence: Creating the Integrated Customer Hub
With social media now a key component of most organizations’ business and outreach strategies—and the volume of social data steadily rising—rudimentary analytics technology and manual reviews of social media platforms no longer suffice. Organizations need a new approach to monitoring the conversations taking place over social media. [read more]
Why Flickr Lost Me as a Pro
So long, Flickr Pro.
I looked at the new Flickr site and, while I commend the Yahoo engineers for bringing it into 2013 to resemble Pinterest, MySpace, and other photo-rich sites, a lot of the simplicity I used to take for granted has been stolen away from me. I wasn't alone.[read more]
HStreaming for Hadoop and MapReduce
HStreaming is an analytics platform build on top of Hadoop and MapReduce. It allows analyses on unstructured and structured data in real-time, adding a significant improvement to Hadoop and MapReduce, as these tools are built for batch-processing.[read more]
Big Data Republic's List of Top 20 Big Data Accounts on Twitter
20 Big Data resources / shutterstock
I'm very proud to have been selected today for Big Data Republic's list of the Top 20 Big Data Twitter accounts. With such Big Data practitioners, analysts and thought leaders like Kirk Borne, Hilary Mason, Pete Skomoroch, Mike Olson and Doug Henshchen on the list, I'm humbled to be listed at #3.[read more]
How the Internet of Everything Is Changing Consumer Behavior
Internet of Everything
With smartphones, broadband, tablets, embedded sensors, and more bathing the world in Internet connectivity, we are watching the retail industry fell giants and create new ones in weeks and months instead of years. Here's a slideshare on how the Internet of Everything is changing retail.[read more]
Web Tracking and Analytics Data in Salesforce: Why They're Necessary
Web traffic
If you are doing online marketing and using Salesforce, chances are there is some important information missing from your Salesforce organization. What about understanding your web site traffic, visitors, etc. directly inside Salesforce? Here are six things that you might be missing out on.[read more]
Big Data Meets Walt Disney's Magical Approach
Big Data magic / DisneyParks blogs
Recently, Walt Disney announced the introduction of the wireless-tracking wristband ‘MagicBand’ to Walt Disney World. They aim to make the visit to the Walt Disney World in Orlando a more magical experience while in return record the complete data trail of the visitors.[read more]
Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare
KPI / shutterstock
The healthcare industry has a very large number of complex KPI. From research to patient care to operations and finance, KPIs and their management (metadata management, master data management) are critical to overall organizational success.[read more]
First Look: FICO Decision Optimizer
Decision management tool / shutterstock
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.[read more]
Interactive Intelligence Reveals Ambitious Plans for Customer Service
customer service / shutterstock
At its recent user conference, Interactions 2013, Interactive Intelligence (Nasdqaq: ININ) showcased its extensive product portfolio and its ambitious plans to improve the products both technically and functionally. To keep up with developments, I divide contact center systems and applications into five groups.[read more]
Finding the Right Sponsor for Your Big Data Project
What's your Big Data strategy? / shutterstock
Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit deeper into the reasoning behind this and find out who within the organization should be the sponsor for a big data strategy. It would be wise to have one high up in the organization.[read more]
3 Big Data Milestones
Big Data milestones / shutterstock
Most IT observers prefer to talk about what’s coming, not what’s happened. But to make educated guesses about the future of the IT industry, it helps to understand its past. Here are three events that marked a quantitative and qualitative change in the growth trajectory of what we now call big data.[read more]
The Misunderstanding of Master Data Management
Frequently, folks confuse the function and purpose of Master Data Management with Data Warehousing. I suspect the core of the problem is that when folks hear about the idea of “reference data” or a “golden record”, they have this mental picture of a single platform containing all of the data.[read more]
Data Visualization: Making Big Data Dance
data visualization
Fifteen years ago, the presentation of data typically fell under the purview of analysts and IT professionals. Quarterly or annual meetings entailed rolling data up into now quaint diagrams, graphs, and charts. Today, data is everywhere. We have entered the era of Big Data and many things are changing.[read more]
SAPPHIRE NOW: The Human Face of Big Data
Rick Smolen
SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAP Executive Steve Lucas was the host of an Intel-sponsored Big Data special interest group meeting at the conference; Rick Smolen, a former Time Life journalist, also spoke at the event.[read more]
Seven Steps to Rejuvenate Your Marketing Database
database / shutterstock
Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]
Re-Thinking SEO: The Earned Media & Inbound Marketing Evolution [Webinar]
SEO is evolving.
No industry evolves as quickly as SEO. Marketing leaders want to understand how SEO is evolving strategically and what metrics will move the needle in search. Many of the strategies and tactics that once worked are evolving, and others are being replaced all together. Here's what you need to know to succeed today.[read more]
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SmartData Collective
“Mike, we are seeing an increase in businesses seeking specialized skills to help address challenges that arose with the era of big data. The HPCC Systems platform from LexisNexis helps to fill this gap by allowing data analysts themselves to own the complete data lifecycle. Designed by data scientists, ECL is a declarative programming language used to express data algorithms across the entire ...”
“Data variety is indeed both a challenge and an opportunity. I work for Gnip and we provide social data from a variety of sources and are constantly talking about what we call The Social Cocktail. We normalize the streams to help businesses overcome some of the challenges presented in this articles The Curse and Challenge of Data Variety section. Our customers are using multiple data sources ...”