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Top Technology Considerations When Opening a New Office

March 25, 2015 by Kyle Cebull

New office?

A little overwhelmed? It’s a lot to do and by no means is this an all-inclusive list of considerations. When it comes to the expansion of your organization you shouldn’t leave it in the hands of a single technology resource or administrative role. Make sure that you engage a professional to help you plan strategically for the long term and choose the technology infrastructure, phone service, hardware, software and manage all the details.[read more]

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Big Data: 6 Things a Data Scientist Can Learn from a Pastry Chef

March 24, 2015 by Bernard Marr

The Big Data Guru column.

Data analysis and chocolate cake? Cookies and data visualization? They don’t seem to have much in common — except that they might both show up at a board room table — but being an effective data scientist and a consummate pastry chef have more in common than you might think.[read more]

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The Data Lake Debate: Pro is Up First

March 20, 2015 by Tamara Dull

The Data Lake Debate column.

To data lake or not to data lake? That is the question du jour, precipitated by the big data tsunami that hit our enterprise shores a few years ago. Unfortunately, the answer to this question is not so cut-and-dried, as we can see by this small sampling of headlines: Gartner says beware of the data lake fallacy. Gartner gets the ‘data lake’ concept all wrong.[read more]

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Book Review: Bernard Marr's "Big Data"

March 20, 2015 by SDC Staff

Bernard Marr's book, Big Data.

This book takes a very complex subject and makes it accessible and easily digestible. It’s essential reading for anyone wanting to understand how data and analytics can improve their business. But it’s also an invaluable guide for data experts who struggle to communicate their knowledge to colleagues in the boardroom.[read more]

“I Need to Get All This Data Together!”

March 26, 2015 by Larisa Bedgood

Data and the customer.

Getting your data together is crucial, but by no means as difficult as it sounds. As technology increasingly improves, there is really no reason why data integration shouldn’t be a part of your marketing infrastructure. And the benefits far outweigh the costs.[read more]

5 Challenges Facing the Internet of Things

March 26, 2015 by MIKE20 Governance Association

The internet of things.

Our constant need to be connected has expanded beyond smartphones and tablets into a wider network of interconnected objects. These objects, often referred to as the Internet of Things (IoT), have the ability to communicate with other devices and are constantly connected to the internet in order to record, store and exchange data.[read more]

Binge Viewing and Skinny Bundles: What’s a Provider to Do?

March 26, 2015 by Robert Passikoff

What do people want to watch?

Today the average home in the U.S. receives 189 TV channels. Currently advertised packages have a lot more, but again, most of which viewers never watch, let alone name. Guess how many they actually do watch. If you said, “17,” you’d be correct. But with binge viewing growing, that number may be too restrictive even for the most budget-conscious viewer. Maybe a “medium bundle” with a slightly slower binge metabolism will be the answer.[read more]

The Debate Continues: The Future Impact of Net Neutrality on the Cloud

March 25, 2015 by MIKE20 Governance Association

Net neutrality.

The debate over Net Neutrality is far from over. While the recent ruling by the FCC to classify broadband internet as a public utility may have changed the argument, debates will undoubtedly still continue to take place. The effects the decision has on the web will likely not be felt, let alone understood, for many years to come, but that hasn’t stopped speculation over what a neutral internet will actually look like and how companies and internet service providers (ISPs) will be impacted.[read more]

Analysis Reveals Dramatic Rise in UK Tech Investments

March 25, 2015 by Eran Levy

Tech investment.

Data has always played a crucial role when deciding on investments, trying to understand funding trends and emerging industries or products. Luckily, relevant data is readily available online — one of our favorite databases being Crunchbase, the most comprehensive source for startup activity. But how do you make sense of large datasets in order to quickly recognize trends and draw conclusions?[read more]

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Beyond the Bottomline: ERP Tools Are Meant for Ensuring Customer Satisfaction

March 24, 2015 by Daan Pepijn

ERP tools.

Beyond being a mere data analysis tool, another perspective on ERP is that it ultimately serves as a tool for ensuring customer satisfaction. The bottom line in all of these is effective and efficient data management. Better handling of business data to make these more useful in managing business operations will ultimately result in better products or services and improved handling of customer concerns.[read more]

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Winning Strategies for Enterprise Mobile App Development

March 24, 2015 by Glenn Johnson

Mobile apps.

Enterprise mobile apps are being commissioned at a hectic pace across all industries, geographies and business processes. Employees see mobile apps as an essential means of resolving issues raised in phone calls, emails and other messages delivered by smartphones and tablets usually while the employee is ‘off site’ and ‘off duty.’[read more]

Awesome Analytics: Are We There Yet?

March 23, 2015 by Timo Elliott

Awesome analytics.

Despite decades of BI investment, executive reliance on gut feel has actually increased. A hot topic of Gartner BI research in the late 1990s was the increasingly large ‘fact gap,’ whereby the amount of data available for decisions was rapidly outstripping the available analytic resources. With some minor modifications, such as changing ‘Terabytes’ to ‘Petabyes’ and ‘Analytic Personnel’ to ‘Data Scientists,’ the picture looks remarkably similar twenty years later.[read more]

Why CMOs Struggle to Engage Consumers Across Multiple Channels

March 23, 2015 by Larisa Bedgood

Multiple channels.

Your customer data is truly the driving force behind successful omni-channel marketing. Data must be collected and integrated from online and offline sources, as well as 3rd party sources. Breaking down silos of data will establish a strong foundation to understand consumers as they move through the customer journey. And when done right, companies will build brand loyalty, increase customer lifecycle value, and boost ROI.[read more]

The Biggest Contradiction of Big Data

March 23, 2015 by Martyn Jones
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Contradiction.

In short, what I would like to know is why are the evangelists of Big Data telling us that bigger data is better, that more variety leads to greater insight, and that velocity is king. Why do we we told that Big Data almost assuredly results in better decisions, by people who are coy, shy or secretive about almost facts and data coming out of Big Data projects?[read more]

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XaaS: Today and Tomorrow

March 22, 2015 by Beata Green

Everything as a service.

You may have heard the terms SaaS (software as a service), infrastructure as a service (IaaS) or PaaS (platform as a service). However, what about XaaS? This acronym stands for “anything as a service.” Simply put, XaaS stands for software, infrastructure and platform as a service when they are all delivered in a single package. When put together, these three services replace those that traditionally were provided by one or more IT departments or companies.[read more]

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5 Non-Standard Ways to Use Cloud Storage

March 21, 2015 by Terry Smith

Cloud storage.

We all get used that cloud storages like Dropbox and Google Drive serve one definite purpose: to keep our data online. Thus, we can easily add, remove, share access, open, or edit files and rest assured that the storage would backup and synchronize all our changes. This is a standard way to utilize a service like this. However, more advanced users are constantly finding new ways to benefit from certain cloud storage options. Have a look at five most non-standard tricks you can do with your Dropbox or Google Drive.[read more]

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Are You Prepared for Multi-Cloud Challenges?

March 20, 2015 by Jared Jaureguy

Cloud computing.

There’s little question that cloud computing can provide you with innovative and helpful new applications designed to increase your company’s capabilities and productivity. Many businesses end up using multiple services to reach the potential that the cloud promises.[read more]

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Can Big Data Analytics Fight Poaching?

March 19, 2015 by Jonathan Buckley

Big data and poaching.

The black rhinoceros is one of the most endangered animals on the planet. In 1970, around 65,000 of them roamed southern Africa, but today, recent estimates say there are just over 5,000 remaining. Poaching of this species has led to an ecological disaster. Without dwelling on the problem, what are the solutions?[read more]

Data Quality: Supporting Your Sales Team’s Unnatural Disposition

March 19, 2015 by Martin Doyle

Data quality.

I should start by saying that I love data – or more importantly I love the information that data can unveil to an enquiring mind. I am seldom happier than when I am looking for trends in whether salespeople decide to make more telephone calls straight after the sales meeting on Tuesday afternoons, what the average sales cycle is for Widget A versus Thingummy X, and if there is a correlation between customer spend and activity. I could spend hours in there, figuratively speaking.[read more]

Integrating a Content Plan with Demand Gen [VIDEO]

March 19, 2015 by Amanda Maksymiw

Last week we released a video on aligning your content creation efforts with the funnel. This week I’d like to share my experiences in working closely with demand gen to ensure the content my team creates ultimately has an impact on our overall marketing goals.[read more]