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Hygienic Hadoop Data Lakes Not Just Happenstance

February 23, 2015 by Paul Barsch

Risky Business column.

If you work with Hadoop on a daily basis you already know that data cannot simply be dumped into Hadoop’s file system and be of high value to rank and file business users. To be sure, data management is crucial if you’re planning on Hadoop serving as a true lake or “hub” for all your organization’s data.[read more]

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Better Marketing With Big Data

March 2, 2015 by Anand Srinivasan
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Marketing with big data.

With big data, marketers can now test assumptions on a massive number of data points and derive insights that are typically not possible with regular surveys.[read more]

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How Big Businesses Can Benefit from Investing in the Cloud

March 2, 2015 by Rick Delgado

The cloud.

Energy savings, improved globalization efforts, and experimental flexibility--these are just a few of the valuable benefits that cloud computing could provide your enterprise.[read more]

Contradictions of Big Data

March 2, 2015 by Martyn Jones

Canaries.

It is said that Big Data is changing the world, but for all intents and purposes, and shamed by previous Big Data excesses, some people are rapidly changing the definitions and parameters of Big Data, and to position it as being more tangible and down-to-earth, while moving it away from its position as an overhyped and dead-ended liability.[read more]

3 Reasons the Internet of Things Will Impact ITSM

March 1, 2015 by Jaime Spector

Internet of Things.

Discover the biggest immediate and future impact IoT will have on IT Service Management.[read more]

A 5-Step Approach to Managing Your Manufacturing Marketing Data

February 28, 2015 by Larisa Bedgood

Marketing data.

Addressing data chaos to achieve a single version of the truth ultimately leads to a better understanding of end-users and channel relationships. Armed with clear insights and a comprehensive 360-degree customer view, manufacturers are able to proactively identify, prioritize and address issues, improve organizational alignment, enhance resource utilization, and open a whole new world of marketing opportunities.[read more]

Finding the Right HR Datafication Solution

February 27, 2015 by Melanie Aizer
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Datafication solution.

With the “datafication of HR” as one of the industry’s hottest topics, business leaders are increasingly expecting that HR leverage the massive amounts of workforce data generated by their multiple systems. Through the analysis of this data, HR can maximize business outcomes by enabling better decisions about talent.[read more]

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How to Really Make Cloud Computing Work

February 27, 2015 by Rick Delgado

Cloud computing.

Cloud computing is only a tool, albeit a tool with man different functions. Figuring out the best ways to make the tool work for you requires practice and patience. Though it may take a while, starting small and eventually growing into it will help you better take advantage of all that the cloud has to offer. By working diligently with the cloud, you’ll be able to understand more and increase everything you’re capable of as well.[read more]

Tracking the Customer Journey Is Critical for Engagement

February 27, 2015 by Richard Snow

Engagement.

Competition for customers is more intense today than ever before, and companies struggle to differentiate themselves from the competition. Our research repeatedly finds that customer experience is a key differentiator. Our research into next-generation customer engagement said the impetus for improving engagement is to improve the customer experience in almost three quarters (74%) of participants.[read more]

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The Economic Impact of Cloud Goes Beyond Business Cost Savings

February 26, 2015 by Anand Srinivasan

Cloud computing.

RingCentral published a report last year in conjunction with Forrester that looked into the economic impact of adopting cloud. According to the study, enterprises, with an average size of 600 employees, tend to save as much as $512,000 over PBX systems, another $95,200 over CRM system integration and could potentially increase revenue by as much as $5.3 million.[read more]

Are You Overlooking 5 Critical IT Security Measures?

February 26, 2015 by Kyle Cebull

IT security.

Let me ask you something: How well equipped is your company to deal with and respond to a potential data breach? On a scale of 1-10. Do you know? Not sure? Experian put out an interesting report regarding data breach preparedness. They found that 23% of respondents believed that their organization doesn’t understand what needs to be done following a material data breach to prevent loss of customer and client trust.[read more]

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Big Data News Bulletin: The Stories You Can't Miss in Feb/March 2015

February 26, 2015 by Bernard Marr

Big data news bulletin.

Barack Obama is said to have hand-picked D J Patil as the US Government’s first ever Chief Data Scientist. Patil made his name working for a long list of Silicon Valley tech companies including Paypal, Skype, LinkedIn and Ebay.[read more]

Blockchain Technology Explained: Powering Bitcoin

February 25, 2015 by Nermin Hajdarbegovic

Blockchain.

The blockchain is the backbone of the bitcoin network and provides a tamper-proof data structure, providing a shared public ledger open to all. This article provides insight in blockchain technology, current status and its potential.[read more]

Using Decision Modeling to Make Predictive Analytics More Pervasive

February 25, 2015 by James Taylor

Predictive analytics.

So what is a decision requirements model? A decision requirements model describes the structure of the decision making involved in a decision you make over and over again like approving claims, pricing deals, making marketing offers or picking suppliers.[read more]

A New Generation of Analytics Offers Help for Sales

February 25, 2015 by Mark Smith

Sales and investment.

All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure than Sales. Like other organizations it must use information to derive insights about progress and problems and to decide what changes to make.[read more]

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Careful: Don't Drown in Your Data Lake!

February 24, 2015 by Bernard Marr

The Big Data Guru column.

You’ve probably heard of data warehousing, but now there’s a newer phrase doing the rounds, and it’s one you’re likely to hear more in the future if you’re involved in big data: ‘Data Lakes.’ So what are they? Well, the best way to describe them is to compare them to data warehouses, because the difference is very much the same as between storing something in a warehouse and storing something in a lake.[read more]

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Four Ways to Develop Customers for Life

February 24, 2015 by Don MacLennan

SaaS.

With the advent of Software as a Service (SaaS) and other subscription-based business models, Don discusses why it’s more pressing than ever to prevent churn. Your business can reach a 20 percent higher multiple in valuation with just a 2 percent reduction in churn.[read more]