Re-Thinking SEO: The Earned Media & Inbound Marketing Evolution [Webinar]
No industry evolves as quickly as SEO. Marketing leaders want to understand how SEO is evolving strategically and what metrics will move the needle in search. Many of the strategies and tactics that once worked are evolving, and others are being replaced all together. Here's what you need to know to succeed today.[read more]
SAPPHIRE NOW: The Human Face of Big Data
SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAP Executive Steve Lucas was the host of an Intel-sponsored Big Data special interest group meeting at the conference; Rick Smolen, a former Time Life journalist, also spoke at the event.[read more]
Seven Steps to Rejuvenate Your Marketing Database
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Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.[read more]
Social Media and Business Intelligence: Creating the Integrated Customer Hub
With social media now a key component of most organizations’ business and outreach strategies—and the volume of social data steadily rising—rudimentary analytics technology and manual reviews of social media platforms no longer suffice. Organizations need a new approach to monitoring the conversations taking place over social media. [read more]
5 Kinds of Business Analysis Techniques Every Executive Should Know
If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a list of 5 business analysis techniques to get you started.[read more]
Could Business Computing Be Done by Users Without Technical Experience?
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Most business users have no IT experience. They can only rely on the business spreadsheet software to complete such computing. However, the traditional business spreadsheet software is weak in calculation, which will bring about errors in the calculation process.[read more]
Statistics vs. Data Science vs. BI
As someone who trained as a statistician, I've always struggled with that title. I love the rigor and insight that Statistics brings to data analysis, but let's face it: Statistics — the name — has always had a bit of a branding problem. That's why I'm a fan of the term "data scientist."[read more]
Tactical Analytics: Wandering Off the Path One Inch at a Time
From social media sentiment analysis to dynamic product pricing, we’re adopting more and more super-fast micro-decision systems to do what’s good “right now, right there” without much consideration for the cumulative effect over a longer period and a broader scope.[read more]
What's the Difference between Desktop BI and Solution BI?
All modern Information Technologies which are capable of improving the enterprise competitiveness fall in the scope of BI, such as ERP, CRM, Reporting tools, Data Computing, Statistical Analysis, Data Mining, OLAP, and ETL, etc. They can be divided into two categories: Desktop BI and Solution BI.[read more]
Google+ Is After Your Friends with Big Data and Beautiful Photos
Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives? Google already has a lot of your data but now they want ALL of your data in whatever form they can get it.[read more]
The Physical Size of Big Data [INFOGRAPHIC]
I can still remember the first time I saw a 1 GB flash drive—it blew my mind. This device, the size of my thumb, could hold the information of 711 3.5-inch floppy disks. But it’s a darn good thing that data is occupying less space these days, since we’re seeing it increase astronomically in volume.[read more]
In Big Data Endeavors, Don't Neglect Softer Business Skills
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Employees with technical skills are critical to enable an analytics program, but the ability to communicate, relate and navigate throughout an organization—so called “softer skills”—are especially needed to propagate analysis and communicate the impact of data-driven decision-making.[read more]
Coalesce Missing Data to Highlight the Unknown
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Missing data can be a pain; having missing data and not knowing where it is can be even more of a pain. Here is a quick tip for potentially handling missing values during an ETL process, or during any data processing step, and how to quickly spot them.[read more]
The Road to Self-Service BI
People have been writing about the limitations of self-service BI for years. What does the failure of self-service BI mean for Big Data? Big problems. Unless self-service and pervasive BI become the norm, enterprises will never productively tap the business ROI from Big Data.[read more]
Welcome to the Cloud Neighborhood
At its most basic, cloud computing is about the ability to enhance enterprise value through more efficient use of IT resources. One of the more innovative ways to boost capacity and add capabilities in a cloud environment is by the virtualization of services and infrastructure.[read more]
Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]
Leading marketing and advertising agencies are discovering that marketing automation is giving them the power to outflank their competition. Here are the steps you can take to automate your marketing, improving your customer service and your profits in the process.[read more]
Are Video Streams Overflowing, And Will You Pay For It?
Fact #1: the video streaming category is getting crowded. And, fact #2, it’s getting more than a little competitive, as media companies are moving into streaming video looking for their own new revenue streams. What does this mean for consumers?[read more]
Data Variety: What It's All About
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Data variety stands out from the three Vs of big data from the report of the big data survey conducted by NewVantage Partners in 2012. One of the survey results shows companies focusing more on data variety instead of data volume both now and in the next three years.[read more]
Seek and Destroy: U.S. Energy Firms Warned of Recent IT Threats
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The U.S. government released a warning about the increasing risk of cyber attacks targeting critical energy corporations. While the majority of previous attacks have involved stealing trade secrets, the newest threats appear to be motivated by the intention to shut down industrial machinery and energy delivery.[read more]
Mobile and Decision Management [VIDEO]
While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out this video to see the interview.[read more]
New Big Data Platform: Gainsight
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Focusing on customer retention and reducing churn instead of customer acquisition, Gainsight integrates with Salesforce and uses sales data, surveys, support tickets, usage logs and other sources of customer intelligence to turn customer retention into an automated, data-driven process.[read more]
Notes from Tableau 8 Roadshow: Every Picture Tells a (Data) Story
My colleagues and I had the opportunity to represent Attivio at the recent Tableau 8 Roadshow as a partner vendor. Unlike some BI events I have experienced over a number of years, the Tableau 8 Roadshow attendees were very much user-based rather than IT-focused.[read more]
The Journey from Big Data to Big Promise
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While much around big data remains hype, many companies are in the fledging stages of drawing value from their big data corpus, and given an army of discussions and opinions around the topic, it’s still hard to find a clear roadmap to arrive at the Big Promise.[read more]
The Road to Operational Analytics
Operational analytics is making headlines in 2013. But why is it important? And why is it more likely to succeed now than in the mid-2000s, when it was called operational BI, or the mid-1990s when it surfaced as the operational data store (ODS)? Let's see what has changed.[read more]
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“Interesting post... I've been an admirer of Rick's for years and had no idea that this is what he is interested in right now. Good for SAP for having him at SAPPHIRE.”
“Robert,This is a major theme we (Maryland Association of CPAs) have been espousing for quite awhile. It is tye notion that social media tools can be a great way for finance and accounting teams to connect to other parts of the organization, experts in their areas, and even customers. Thanks for pointing out that social does have real value for finance and accounting teams.”