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Why We Must Declare War on Data Obesity

March 3, 2015 by Bernard Marr
1

The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]

How Data-as-a-Service (DaaS) Is Revolutionizing Marketing

March 3, 2015 by Larisa Bedgood

DaaS.

Rather than focusing on developing and managing an intricate network of data, companies can focus on the business outcomes and marketing advantages of Big Data. Generating immediate revenue from Big Data is a universal goal for most marketers - and DaaS makes this possible for businesses across any type of industry.[read more]

Cloud Ethics: Where’s the Line?

March 3, 2015 by Natalie Lehrer

Cloud ethics.

Ultimately, cloud ethics are fluid principles, which change along with emerging technologies. A paper from the University of Delft, The Ethics of Cloud Computing, suggests making use of the “precautionary principle”, which focuses on anticipating consequences without limiting investment.[read more]

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Hygienic Hadoop Data Lakes Not Just Happenstance

February 23, 2015 by Paul Barsch

Risky Business column.

If you work with Hadoop on a daily basis you already know that data cannot simply be dumped into Hadoop’s file system and be of high value to rank and file business users. To be sure, data management is crucial if you’re planning on Hadoop serving as a true lake or “hub” for all your organization’s data.[read more]

Can Big Data Help You Figure Out If You'll Get the Flu?

March 4, 2015 by Sima Thakkar

Big data and the flu.

The power of big data is reinforced even while sitting at home with the flu. While the healthcare industry in the U.S. still has several hurdles to overcome in terms of patient privacy, fragmented data sources and regulatory requirements, the idea that data collected via search queries can give me insight into where my flu might have originated from is deeply fascinating.[read more]

How Cloud Is Creating Employment for the Blind and Disabled

March 4, 2015 by Natalie Lehrer

It’s no secret that adults who live with a disability frequently struggle to find their place in the workforce - not because of their impairment, but frequently because of the lack of jobs that can accommodate their challenges. Over the past several years a significant amount of money, time and resources has been dedicated to developing technologies that improve the quality of life for disabled individuals, from the ibot stair climbing wheel chair to Apple’s VoiceOver.[read more]

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Efficient DAM Systems for Revitalizing the Content Marketing Platform

March 4, 2015 by Anand Srivastava

Content marketing.

Content Marketing has shaped up pretty effectively in the recent times and this post signifies the rise in unison with the Digital Asset Management. Out here we focus upon the core-competencies of effective content and how the DAM hierarchy works towards revamping the same.[read more]

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Better Marketing With Big Data

March 2, 2015 by Anand Srinivasan
1

Marketing with big data.

With big data, marketers can now test assumptions on a massive number of data points and derive insights that are typically not possible with regular surveys.[read more]

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How Big Businesses Can Benefit from Investing in the Cloud

March 2, 2015 by Rick Delgado

The cloud.

Energy savings, improved globalization efforts, and experimental flexibility--these are just a few of the valuable benefits that cloud computing could provide your enterprise.[read more]

Contradictions of Big Data

March 2, 2015 by Martyn Jones

Canaries.

It is said that Big Data is changing the world, but for all intents and purposes, and shamed by previous Big Data excesses, some people are rapidly changing the definitions and parameters of Big Data, and to position it as being more tangible and down-to-earth, while moving it away from its position as an overhyped and dead-ended liability.[read more]

3 Reasons the Internet of Things Will Impact ITSM

March 1, 2015 by Jaime Spector

Internet of Things.

Discover the biggest immediate and future impact IoT will have on IT Service Management.[read more]

A 5-Step Approach to Managing Your Manufacturing Marketing Data

February 28, 2015 by Larisa Bedgood

Marketing data.

Addressing data chaos to achieve a single version of the truth ultimately leads to a better understanding of end-users and channel relationships. Armed with clear insights and a comprehensive 360-degree customer view, manufacturers are able to proactively identify, prioritize and address issues, improve organizational alignment, enhance resource utilization, and open a whole new world of marketing opportunities.[read more]

Finding the Right HR Datafication Solution

February 27, 2015 by Ian Cook
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Datafication solution.

With the “datafication of HR” as one of the industry’s hottest topics, business leaders are increasingly expecting that HR leverage the massive amounts of workforce data generated by their multiple systems. Through the analysis of this data, HR can maximize business outcomes by enabling better decisions about talent.[read more]

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How to Really Make Cloud Computing Work

February 27, 2015 by Rick Delgado

Cloud computing.

Cloud computing is only a tool, albeit a tool with man different functions. Figuring out the best ways to make the tool work for you requires practice and patience. Though it may take a while, starting small and eventually growing into it will help you better take advantage of all that the cloud has to offer. By working diligently with the cloud, you’ll be able to understand more and increase everything you’re capable of as well.[read more]

Tracking the Customer Journey Is Critical for Engagement

February 27, 2015 by Richard Snow

Engagement.

Competition for customers is more intense today than ever before, and companies struggle to differentiate themselves from the competition. Our research repeatedly finds that customer experience is a key differentiator. Our research into next-generation customer engagement said the impetus for improving engagement is to improve the customer experience in almost three quarters (74%) of participants.[read more]

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The Economic Impact of Cloud Goes Beyond Business Cost Savings

February 26, 2015 by Anand Srinivasan

Cloud computing.

RingCentral published a report last year in conjunction with Forrester that looked into the economic impact of adopting cloud. According to the study, enterprises, with an average size of 600 employees, tend to save as much as $512,000 over PBX systems, another $95,200 over CRM system integration and could potentially increase revenue by as much as $5.3 million.[read more]

Are You Overlooking 5 Critical IT Security Measures?

February 26, 2015 by Kyle Cebull

IT security.

Let me ask you something: How well equipped is your company to deal with and respond to a potential data breach? On a scale of 1-10. Do you know? Not sure? Experian put out an interesting report regarding data breach preparedness. They found that 23% of respondents believed that their organization doesn’t understand what needs to be done following a material data breach to prevent loss of customer and client trust.[read more]

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Big Data News Bulletin: The Stories You Can't Miss in Feb/March 2015

February 26, 2015 by Bernard Marr

Big data news bulletin.

Barack Obama is said to have hand-picked D J Patil as the US Government’s first ever Chief Data Scientist. Patil made his name working for a long list of Silicon Valley tech companies including Paypal, Skype, LinkedIn and Ebay.[read more]

Blockchain Technology Explained: Powering Bitcoin

February 25, 2015 by Nermin Hajdarbegovic

Blockchain.

The blockchain is the backbone of the bitcoin network and provides a tamper-proof data structure, providing a shared public ledger open to all. This article provides insight in blockchain technology, current status and its potential.[read more]

Using Decision Modeling to Make Predictive Analytics More Pervasive

February 25, 2015 by James Taylor

Predictive analytics.

So what is a decision requirements model? A decision requirements model describes the structure of the decision making involved in a decision you make over and over again like approving claims, pricing deals, making marketing offers or picking suppliers.[read more]